The Pinterest team announced on Monday that its main site would soon get a facelift.
The update, which will only be open to a limited number of users as a start
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Publicity leads can be an author's ticket to publicity and more media opportunities which can help you gain wider exposure and sell more books.
Cendrine Marrouat - www.socialmediaslant.com's insight:
Great resources if you are looking to increase exposure for your work!
The other day, I was discussing customer care on Twitter with a friend. We agreed that brands serve consumers better if they have two separate handles: one for content and one to handle questions and issues. It's important not to mix everything.
As Lauren Dugan states in this article, it also "indicates to customers that [brands] are serious about customer care."
Great companies are also responsive, have a personality, follow up, and know when to take things off of Twitter if need be.
Overall, a concise article with nice examples. Read it at http://www.adweek.com/socialtimes/best-twitter-customer-service/613411.
In my latest contribution for B2B News Network, I take a detailed look at SlideShare: main features, tips to create winning presentations and promote them, accounts to follow, and more...
Did you know that LinkedIn had revamped its recommendations dashboard? This social media tutorial will show you to manage your recommendations via that dashboard.
What's your favorite store or brand? And why do you like it so much?
Competition is everywhere. You can't escape it. So, when "bigger and better" brands move near your corner of the world, what do you do? Do you lower your standards or continue unfazed?
Read the article at http://kellyhungerford.com/2015/01/21/why-your-business-needs-a-community/
The above picture is an example of résumé a pinner created to get a job at Pinterest. Pretty smart, right?
This article highlights five more ideas to leverage the platform, including boards to help reunite families with their lost pets, report the news, and more.
Read the article at http://blog.hootsuite.com/6-unusual-ways-to-use-pinterest
With four in 10 online shoppers starting product research via search engines, it is no wonder organic traffic is so vital to e-commerce sites...
In my latest roundup for Paper.li, I share two studies on consumer habits online. Read further for a quick list of the latest social media news.
Cendrine Marrouat - www.socialmediaslant.com's insight:
The phrase "buyer persona" has become a buzzword over the last couple of years. You see it everywhere in marketing, especially in the B2B segment.
Julia Borgini asks us to think differently: "Instead of simply trying to create the right message for the right person, how about creating the right message the right way for the right buyer?"
To achieve results, she offers three tips:
- Let the buyers lead
- Share your buyers with the entire organization
- Welcome the changes marketing brings
To me, point #2 is the most important. The different parts of a company often work independently. Unfortunately, you cannot succeed if the whole team is not on board.
An interesting article. Read it at http://www.digitaljournal.com/b2bnn/2015/01/marketers-dont-get-hung-buyer-personas/
"I have signed up for social media accounts. Now, what do I do?" I hear this question all the time. The answer is and always will be: strategy.
I came across a neat infographic that will help you organize yourself better. It includes a series of tips on how to optimize content for specific platforms.
Content curators always explain what curation is. However, we rarely tell you why we love curating. In this article, you will learn five reasons why I'm so passionate about it.
Do you believe in not selling to sell better? Well, apparently, Patagonia has managed to almost double its revenue in five years with that method.
An interesting case study!
If a picture says a thousand words, what do you want your Instagram photos to say? What is your Instagram message for your brand?
Jenn Herman forces us to take a serious look at our Instagram profiles and ask the right questions in this article.
It's not about perfection or doing it right all the time, it's about having a consistent message that makes sense to our audiences. Of course, things will change along the way. But isn't it like any other strategy?
Very nice article. I know it has given me a lot of food for thought!
According to Michael Maven, human beings haven't changed much since the Paleolithic age. When it comes to making choices, in particular, we have always needed to be able to compare items before making decisions.
This is exactly what happens for purchases.
If you are frustrated about not selling much on social media, here is an article that will probably change the way you look at marketing.
"There are many other things that are simply engrained into our bodies and brains. If we can identify them, we can use them to market to people, and influence their decisions."
Read the article at http://blog.crazyegg.com/2015/01/05/sneaky-decoy-trick/
With Facebook banking on making businesses pay for exposure, brands have had to invest in advertising.
Mandy Edwards does a great job laying out the types of ads that could work for brands in 2015. Her list:
- Google Plus post ads
- Facebook mobile app ads
- "Buy Now" ads
- Target people on Facebook who visited your website
Which type of ad do you think could be the most efficient?
Read the article at http://www.steamfeed.com/4-new-social-media-ads-try-2015/
For my latest assignment for B2B News Network, I had to dive into what NASA has been doing to build its online presence successfully.
There are many things we can learn on a B2B and B2C standpoint.
Read the article at http://www.digitaljournal.com/b2bnn/2015/01/b2b-companies-can-learn-nasa/
Email marketing has never had good press. That's because many newsletters look the same.
Unfortunately, what works for one marketer may not for another person. You need to be creative.
As I always say, the most creative ideas are often the simplest.
Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:
- Understand the user experience
- Reengage inactive subscribers
- Leverage coupons beyond sales
- Build reviews into your emails
Bookmark the post. You may find yourself coming back to it quite often.
Yes, you read it right. I am sharing a post from Sarah Palin's Facebook Page. Before I go on, let me say this:
1. This case study is NOT be about politics.
2. It is not an attack on the ex-Alaska governor's character either.
This case study is one of the messiest I have had to write on or read. But the lessons are too good to be passed up, especially for personal brands...
Read the article at http://socialmediaslant.com/social-media-megaphone-case-study/
Some of the well known social media pros have answered the question: Which are the 3 most important social media networks in 2015?
I'm banking on LinkedIn, Instagram, and Pinterest. What about you?
Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com
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