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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? | Business in a Social Media World | Scoop.it

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?


Via myriam, ABroaderView, roberto toppi
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Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's curator insight, February 8, 2013 10:49 AM

By the click of the mouse .. you can go around the world.

Business in a Social Media World
The best social media content to help you take your business to the next level.
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Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked

Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked | Business in a Social Media World | Scoop.it
Google has completely transformed how we access information -- but it's not just for search anymore. Google has become hub for email, calendars, video chats, etc. And while Google Plus, the company's social network, hasn't exactly taken off, most businesses seem to have a profile.
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Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy

Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy | Business in a Social Media World | Scoop.it

Healthcare is a boring and scary field to outsiders. After all, no one visits hospitals when they are healthy. And we don't see many of those hospitals on social media either. 


There are always exceptions though. The Cleveland Clinic is one.


In this interview with Amanda Todorovich, Manager of Digital Engagement, you will learn why the clinic has made a huge splash on social networks like Facebook and Twitter. 


There are quotes in every paragraph. So, I will just share my favorite one below: 


"We are trying to put content in front of people at the right time. So when we post in the morning, we post about breakfast foods or how to get the most out of your morning workout. At midnight, we post about sleep apnea, insomnia or midnight snacks. It’s not just relevant—it’s extremely relevant."


I love this quote because it sums up exactly what a lot of brands keep missing. The Cleveland Clinic marketing team has obviously taken the time to observe its audience, test, measure, and engage.


They also re-purpose content, and always redirect traffic to the clinic's blog, which features expert tips from healthcare specialists. 


"We think about content from our patients’ and from consumers’ perspective."


A must-read to learn the basics of a winning content marketing strategy in every industry. 


Link: http://www.kunocreative.com/blog/cleveland-clinics-content-marketing-strategy


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Responsive Design: Defined in a Single GIF

Looking for a quick and easy definition of responsive design? HubSpot has created this great GIF for you. 


See it at http://blog.hubspot.com/marketing/responsive-design-definition-gif


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The Customer Journey to Online Purchase

The Customer Journey to Online Purchase is an interactive infographic that explores typical customer behavior to improve marketing programs.


What a fantastic resource to understand audiences better! You can visualize the path to purchase by industry, business size, country, and channel. 


See everything at http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html


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Why the tech world loves bullsh*t metrics

Why the tech world loves bullsh*t metrics | Business in a Social Media World | Scoop.it

Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit.


Hilarious video made by Vooza!


Watch it at http://vooza.com/videos/bullshit-metrics


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More Tools for Facebook Pages and Twitter Marketers

More Tools for Facebook Pages and Twitter Marketers | Business in a Social Media World | Scoop.it
In this week's roundup: more tailored targeting, “pinning” on the Plus, and a lot more.
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5 tools and services that caught my attention this month (December 2014)

5 tools and services that caught my attention this month (December 2014) | Business in a Social Media World | Scoop.it
Welcome to a new roundup of social media tools and services! This month, let me introduce you to: Quill Engage, Hemingway, Hashatit.com, Nibbler, and Wovn.io
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Your guide to a perfectly optimized page (Infographic)

Your guide to a perfectly optimized page (Infographic) | Business in a Social Media World | Scoop.it
According to Backlinko, Google uses 200 ranking factors for its search engine. It's a lot to take into consideration, isn't it?


Unless you work in the SEO field, I don't think you need to know them all. After all, as Brian Dean states, "Some are proven. Some are controversial. Others are SEO nerd speculation."


Read the article at http://socialmediaslant.com/guide-perfectly-optimized-page-infographic/


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Word of Mouth: It Still Matters!

Word of Mouth: It Still Matters! | Business in a Social Media World | Scoop.it

Word of mouth is too important to be left aside. In this day and age, with the advent of technology, it has the power to make or break a brand in a matter of seconds.


Read the article at  https://www.linkedin.com/pulse/article/20141209212744-41277595-word-of-mouth-it-still-matters


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Luigina Sgarro's curator insight, December 19, 3:29 PM

Il passaparola è ancora fondamentale. Mi domando spesso se sto facendo le cose giuste per assicurarmi che avvenga e non, semplicemente, lasciare che accada.

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Think Before You Discount

Think Before You Discount | Business in a Social Media World | Scoop.it

If there is something Ted Rubin does well, it's saying things like they are. He always as a way to remind us of what matters in this social media world.


In this new article published on the Huffington Post, Ted tackles the problem of constant discounts. He uses the example of Groupon to show that,


"While there is of course great value in catching an initial sale from an otherwise inactive shopper, the challenge shows up when we try to build an ongoing relationship with this "hot" lead. They will continue to expect these deep discounts, because they will see those discounted prices as the actual value of the product or service."


Of course, there is nothing wrong with occasional coupons and discounts. But they shouldn't be a frequent strategy. Otherwise, you will end up attracting the wrong customers.


Read the article at http://www.huffingtonpost.com/ted-rubin/think-before-you-discount_b_6283406.html


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Reaching Consumers Where It Matters

Reaching Consumers Where It Matters | Business in a Social Media World | Scoop.it

The potential to connect with shoppers has never been greater. A big chunk of the social sharing map is about to be charted. It's called Dark Social. 


This week’s roundup also takes a look at the way people engage with emails on mobile devices and what motivates them to recommend what they see.


Read the article at http://blog.paper.li/2014/12/08/week-in-social-media-reaching-consumers-matters


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Top 8 Brand Disasters of 2014

It's time to take a look at the way some major brands leveraged social media this year. As always, mistakes offer great takeaways for entrepreneurs, businesses owners, and marketers. 


List of brands: 


1. Walmart

2. Red Cross

3. Target

4. US Airways

5. Reynolds American

6. Market Basket 

7. American Apparel 

8. Malaysian Air


Apparently, big companies still use interns...


Read the article at http://www.inc.com/geoffrey-james/top-8-brand-disasters-of-2014.html


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Conversation rate optimization: An alphabetical guide (Infographic)

Conversation rate optimization: An alphabetical guide (Infographic) | Business in a Social Media World | Scoop.it

When thinking of selling products online, what immediately comes to mind? For me, it would be newsletters, landing pages, and pop-up forms.


Of course, there are many other ways of optimizing a website to create and excellent user experience and increase leads and conversion. It’s all about trials and errors, observation, connecting, content, and putting the right information in front of people.


If you are new to the world of e-commerce and Conversion Rate Optimisation, check out the infographic at http://socialmediaslant.com/conversation-rate-optimization-guide-infographic/


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How To Use LinkedIn Pulse To Drive Traffic And Subscribers

How To Use LinkedIn Pulse To Drive Traffic And Subscribers | Business in a Social Media World | Scoop.it

Want more targeted traffic and email subscribers? Find out how to leverage Linkedln Pulse today with Brian Lang. He shares some excellent pointers. #5 (Tweeting the Pulse team) is particularly good.


Read at http://www.bloggingwizard.com/linkedin-pulse


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Alain Theriault MBA's comment, December 6, 12:22 PM
403
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Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever | Business in a Social Media World | Scoop.it
One of the most insightful articles I have ever read.

Today, I was chatting with a friend about the way most marketers focus on numbers and shiny tools. The timeliness of this post is remarkable! 

Jay Acunzo says nothing new and doesn't reinvent the wheel: 

"Great products solve problems and fulfill desires, whether you sell marketing software or basketball shoes. Great content must do the same."

However, the delivery is something else. I got hooked as soon as I reached this line: "Great content removes steps". 

Jay also invites marketers to see themselves as problem solvers. I love it! 

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Marco Favero's curator insight, December 5, 9:54 AM

aggiungi la tua intuizione ...

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5 Social Brands That Rock at Defying Best Practices

5 Social Brands That Rock at Defying Best Practices | Business in a Social Media World | Scoop.it

What this article proves is that best practices are nothing if you don't know who you are serving.


Brands mentioned:


- Denny's (Tumblr)

- TSA (Instagram)

- Zara (Facebook)

- Parks and Recreation (Twitter)

- Wisecrack (YouTube)


I would have loved to see case studies for Pinterest and Google+ too!


Read at http://www.brianhonigman.com/defiant-social-media/


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8 Questions We Asked Our Audience to Find out What They Want

8 Questions We Asked Our Audience to Find out What They Want | Business in a Social Media World | Scoop.it

Case studies are always interesting. You never know what to expect.


This one serves as an important reminder that your audience is the most important piece in your puzzle. If you don't ask them what they need from you, you can't help them to the best of your ability.


All the questions Kapost asked respondents may not apply to small businesses or solo-entrepreneurs, but they will give you good food for thought. Number 1 and 2 are definitely important - How much time do you spend consuming content? and Are you sure about that?


Read the article at http://marketeer.kapost.com/target-audience-research


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Cláudio De Musacchio's curator insight, December 2, 4:50 PM

Interessante esta pesquisa. O EMAIL ainda é o maior motor de busca por novos negócios e trocas de informações.  As redes sociais precisam ainda trilhar um longo caminho para terem o acesso rápido dos clientes. O segredo é como produzir conteúdo de qualidade e que seja aceito pelos clientes? marketing de conteúdo é o grande tendão de Aquiles das empresas contemporâneas. 

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Danny Brown shares what happened when he opted for a newsletter delivery format for his blog

Danny Brown shares what happened when he opted for a newsletter delivery format for his blog | Business in a Social Media World | Scoop.it

Interested in creating a newsletter for your readers? Danny Brown's article will probably answer many of your questions. 


What I really like about the post is the fact that he asks that you do your homework and don't follow his advice blindly: 


"Switching to a newsletter format isn't for everyone, and your own analytics will help guide your decisions should you be considering the switch."


Read at http://www.kayakonlinemarketing.com/blog/a-funny-thing-happened-on-the-way-to-changing-to-a-newsletter-delivery-format


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Twitter and Facebook Boost Their E-commerce Offerings

Twitter and Facebook Boost Their E-commerce Offerings | Business in a Social Media World | Scoop.it
This week’s roundup covers some of the latest major happenings for Facebook and Twitter since mid-November, including developments in the e-commerce area.
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Ten Honest Tips for Entrepreneurs

Ten Honest Tips for Entrepreneurs | Business in a Social Media World | Scoop.it

Business is hard, demanding, and often much less rewarding than we thought it would be. Social media may open doors, but it won't do anything for you if you are not willing to make it work no matter what.


If you have ever watched "Shark Tank," you know the kind of entrepreneur Robert Herjavec is. He stays true to his television "persona" in this article. The tips he delivers are not only realistic but also a good wake-up call to anyone who feels that solo-entrepreneurship is for everyone.


The quote below is tip #2: "Test before you jump in"


"Don't ask your mom, your wife, your friends, your barber what they think — those are opinions (and often biased one’s at that!). Test the idea with the only people who really matter: the ones who are going to cut you a cheque for it. Call on some potential clients and see if they will buy whatever it is you’re selling."


A very good post to bookmark and revisit occasionally. Read it at https://www.linkedin.com/pulse/article/20141129135810-3945137-my-top-ten-tips-for-entrepreneurs


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5 tips to leverage Tumblr for your business

5 tips to leverage Tumblr for your business | Business in a Social Media World | Scoop.it

Tumblr is not just about memes, GIFs, and geeky pictures. Brands can also use the platform for their marketing strategies. The audience is huge -- 420 million users! 


In this article written by Olsy Sorokina, you will find some useful pointers. Number 1, creating themed blogs for different campaigns is a great idea. Blogs are so easy to set up on Tumblr! 


Other tips include linking Tumblr to Instagram and Instagram ads. 


The article could have been a little longer and leaves you a little wanting, but overall, good job! 


Read it at http://blog.hootsuite.com/how-to-use-tumblr-for-business/


 

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Itzarsalan's curator insight, November 28, 3:15 AM

niceeeeeee.

Rachael Johnston's curator insight, December 7, 11:25 PM

As Tumblr is nowhere near as popular as Twitter or Facebook, I rarely hear about it. However, this article gives 5 tips on how to use a Tumblr account effectively. They say that if you use this as your primary marketing platform you should use it for your primary blogging place too. But I don't think you should only use Tumblr. I think you could use this in addition to one of the more popular platforms, but I don't know if you will be able to reach a large enough target market to make the platform effective. 

If you do choose to, the tips are:

1. Create themed blogs for campaigns. This can bring more attention to your page and can create engagement around your theme. 

2. Promote company culture by linking to your Instagram account. Instagram pictures apparently look really good on Tumblr. It is very visually appealing, and people love visual things.

3. Analyze your Tumblr page's performance. You can do this by using Google Analytics. You should use this to see how many people are coming to your blog, from where, how long they're staying on your blog, etc.

4. Connect with professionals in your industry on Tumblr, for the same reasons you do on every other platform. 

5. Finally, if you find Tumblr is a successful marking platform for you business, consider Tumblr ads. Tumblr provides the option of video ads, which is pretty cool. It is a good way to attract views. Because Tumblr is also associated with Yahoo, the ads are viewed on the search engine as well, which is new information to me, which I found interesting.

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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Business in a Social Media World | Scoop.it

Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!


If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:


  • consumption
  • retention
  • sharing
  • engagement
  • leads
  • sales
  • production
  • costs


He also shares some very useful tips to lighten the load. I particularly like this quote:


"Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there."


Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/


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The B2B primer on Google+ (Part 1) - B2B News Network

The B2B primer on Google+ (Part 1) - B2B News Network | Business in a Social Media World | Scoop.it

At three, Google+ is one of the major platforms around. And while many B2C brands and marketers have jumped on the bandwagon, the same cannot be said of the B2B segment.


In this article, I through G+'s main features and share some best practices to ensure exposure and success. 


Note that it is a two-parter. Next week, I will blog about some B2B companies to follow. 


Read the article at http://www.digitaljournal.com/b2bnn/2014/11/b2b-primer-google-part-1/


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Social media in numbers (November 2014)

Social media in numbers (November 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.
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Marco Favero's curator insight, November 28, 4:15 AM

aggiungi la tua intuizione ...

Laura O'Brien's curator insight, December 2, 4:00 PM

I think most of us have accepted the idea that social media has dramatically increased in numbers over the last decade. But I don't think we are fully aware of those numbers and what they actually translate to, paving way for what will come. I loved this article because I thought it was informative and super relevant to shine attention to. 

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7 tips to write stellar blog posts

7 tips to write stellar blog posts | Business in a Social Media World | Scoop.it

Do you know that only two in 10 of your visitors will read your articles until the end? People don't have time to waste. They want to find the information they need quickly and easily. And it has to be presented in a friendly manner. Today, let's go back to the basics. Here are seven tips to format your blog posts so that they get read -- and shared.


Read the article at http://socialmediaslant.com/tips-write-stellar-blog-posts/


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Alicia Rodriguez Ruiz's curator insight, November 25, 2:55 AM

Throug this Slideshare presentation Cendrine Marrouat teaches us how to write awesome posts for our Blogs. Must Read

Marco Favero's curator insight, November 25, 2:58 AM

aggiungi la tua intuizione ...

Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com