I read an article titled "Stop Saying What You're Not Going To Do" a while back and it really struck a chord with me.
Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting. Of course, I believe them. Not every business blog is successful. When a …
The reasons why a blogger chooses to throw in the towel are not uniform. We all have good reasons to quit when things don't seem to work the way we expected them.
Blogging will open doors. However, you have to follow specific steps. Here are five basic ones in this article.
Newsletter marketing is making a huge comeback for businesses of all sizes looking to reach an engaged audience. Here are three reasons for the revival.
A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)
Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this:
"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."
Determining the prices for your goods and services is a fine line between your business needs and the needs of your customers. Luckily, we have put together a list of 10 tips you can use to increase your products' value and persuade your customer to buy.
If you struggle to price your products and services, this post is perfect for you.
I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you?
Marketing your business online is serious work that can make or break the success of a company. However, it is possible to master the basics yourself and start seeing tangible results without having to bend over backwards. But where do you start? Well, you need traffic.
Two words to describe this post: Epic list!
If, as small business owner, you find the time to follow even half of the recommendations, you are on your way. Most of the stuff is basic, but that's all you need to build a good online presence!
Meghan Camarena, a.k.a. Strawburry17, says being on YouTube is like working for a startup.
The title is misleading. However, this is a great post that goes to show that without a 'branding mind', you cannot succeed in social media. You have to see the big picture and stop obsessing over "virality" and quick fixes.
Imagine meeting a potential customer in an elevator. What would you tell them in less than 30 seconds? A great elevator pitch requires conciseness and practice.
Struggling to come up with an effective elevator pitch? Here is something that should help you.
I have also included some tips based on my personal experience.
As a small business owner, newsletters should be an important part of your online strategy. Here are several providers that you may want to check out. They are not just easy to use. They are also affordable!
If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...
Recently, Twitter's oft-neglected Direct Message (DM) tool added a group DM function, a feature that was well-received, but then seems to have gone nowhere. This should not be the case as it's incredibly useful. Group DMs on Twitter have the power to become real game-changers. This could fundamentally alter how you use Twitter and how much value…
Have you ever thought of the Twitter Group DM feature as something more than just a basic messaging system?
I hadn't until reading this excellent post from Angela Alcom. She suggests some very simple ideas. I really like the ones about topical ninja groups and the inner circle of your most loyal followers.
Now, my brain is cranking up with tons of ideas! What about you?
NB: Twitter Group DMs only work if you use the official Twitter app (mobile / web) or TweetDeck...
The Yelp page is being bombarded by negative reviews written by people who dislike the trophy hunter's latest "victory."
Yelp is completely wrong here. And this is why.
Time after time, social media strategists keep repeating that businesses should NEVER censor comments or reviews, no matter how bad they are.
The reviews in question have everything to do with the core of the customer experience. Customers want a service provider to be a good person with positive values. Paying thousands of customer dollars to hunt animals as a game and boasting about it is not part of that set of values.
This is a total red flag for both Yelp and this dentist.
"One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old. By harnessing people’s real identities and reputations, the thinking went, the most toxic and spammy of commenters would sink to the bottom, and the cream of the comments would rise to the top."
All I could think of while reading this article was: "Finally an intelligent conversation on Google+!"
To many the Plus is a failed experiment because Google tried to compete with Facebook. But to me, it has never been about that. The platform is not a failure. It's just the perfect example of a business that pays attention to what its community and customers say.
I have always felt that Google listens to users. And as Casey Newton mentions in this post, Google+ is now finally small enough to build on. It’s focused, self-contained, and at least by Google terms, not overly ambitious."
Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.
According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.
There are four major challenges at play.
Check out at a few of our favorite Instagram videos inspired by Ana Brandt in our recent CreativeLive class, “How to Boost Your Business with Animoto Video”.
Phenomenal is the right adjective indeed! If you are a photographer or work in a visual field, these four examples will certainly inspire you.
Emotions can be expressed very simply...
They might sound creepy or bad-natured, but "dark" posts are highly effective at targeting small groups of customers on Facebook. Here's how to create them!
An easy-to-follow article.
I live online …
Social is 24-7-365 ...
If it had been posted, I would have seen it, because I am ALWAYS connected …
The phrases above, besides being overused and obnoxious – as they’re bandied about with little to no real understanding about what’s really social, are also sadly misinformed and can be dangerous.The idea that we, despite our implicit humanity, can act like robots and monitor social media accounts without EVER shutting down and disconnecting is ludicrous.That implicit humanity mean
Like @Mallie Hart, I believe that the concept of being online 24-7 is inane. Small business owners certainly don't have the manpower for that.
As I always say, it's not the number of hours you spend on social media that matters. It's how well you use the time you have. If you only have 20 minutes a day, so be it!
When customers take the time to share feedback with you, pay attention. As harsh as their reviews may be, they will also make you a savvier business owner.
Negative reviews are a fact of life. It's important to take them seriously, and not personally...
Could everyone please shut up about millennials? They're not exotic creatures from the lost continent of Atlantis, for the love of money mobile wallets. They're just young adults. In spite of ongoing
It is rare that I find an article on millennials that I fully agree with. It's not that generation's fault that there are so many studies whose goal is to make the age group the most important in history. It's ours if we continue believing and feeding the hype.
Back in 2008, when I joined Twitter and Facebook, the social networks were quite straightforward to use. The features were limited, which was great for everyone.
Things have changed in seven years. All the major social platforms are now maturing into “fully-grown” companies that keep trying to impress their user bases with shiny new options. Unfortunately, unless you follow the news like me, those options can be easily missed.
Many marketers are building libraries of quality content, but how can those assets be translated into improved key performance indicators? Serving dynamic content recommendations on a website based on visitor analytics is one way to improve the quality of content visitors see.This case study looks at how new parent resource, Bundoo, used data points including user behavior, location and social media trends to dynamically serve its website visitors relevant content. This campaign resulted in incr
You learn a lot from paying attention to website traffic!
You don't need to be more human - you just need to treat people like, well, people. And guess what your company is already made up of?
I enjoy reading articles like this one. They are great reminders of what matters in business.
Danny Brown has a way with words!
Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favo
This article by Dennis Shiao contains one of the most important pieces of advice on content curation. I won't spoil the fun, go read it. :-)
Web Sites - When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
Interesting article. We don't talk about site search enough!
The sheer number of social media users can overwhelm small business owners. Many often don't know how to find the right customers. In this post, you will find four ideas that work well.
Social media has billions of users, which makes it very difficult to know how to find the right people.
The four suggestions I share require an investment in time rather than money. But if you stick to them for a while, you will start getting results.
For July 2015, our bad website is The Shadowlands: a website devoted to the paranormal and occult.
Yep, you are not dreaming. The website in the case study looks like it hasn't been updated since the 1990s. And at the time, all sites looked more or less like that. Mine even had a moving mouse lifting weights right in the middle of the front page. lol
Two important things to remember:
- Consistent UX is of the essence.
- Visitors love visuals.