I read an article titled "Stop Saying What You're Not Going To Do" a while back and it really struck a chord with me.
Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
Find the latest news of social networking sites including Facebook and Twitter.
Facebook made the news consistently this month. F8, in particular, was full of major announcements!
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Gary V. always seems to have the right answer for everything...
Robin Good is an online independent publisher, passionate explorer of new media technologies, and the founder of MasterNewMedia, an e-magazine for professional web publishers.
Thank you to @Robin Good for answering my questions!
He is one of the reasons why I became a curator myself, so this interview is extra special for me!
How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. They found the Untold Story.
The secret of a great brand? A deep awareness of what makes you unique and the ability to hear the whispers of your audience when you are in the room -- or away.
A stellar case study on branding 101 that you will want to bookmark!
Reading Mack Collier's article brought to mind the typical salesman call at dinner time. The person introduces themselves and tells me why their product / service rocks. Then, they ask if I would be interested in giving it a try.
However, rarely does the salesperson speak from the "you" standpoint. It's all about them.
It's very similar to the pitches I receive in my inbox or the companies' blogs that I follow. There is a huge disconnect between what brands want to achieve and what they actually do to achieve it.
In this post, Mack asks us to rethink the way we craft our messages and pitches. He challenges us to show instead of telling.
Great case study and conclusion!
Great content creation doesn't come about in the way you might expect. There are a few rules you might never have considered.
I don't use the word "inspirational" often. That's because it's one of the biggest buzzwords, and as such, has lost its luster.
But in the case of this article, it fits perfectly.
Julie Neidligner asks us to own our work, blog, and reputation. She also talks about hard work, commitment, and patience.
22. Accept your title. Are you a professional blogger? A part-time blogger? A hobby blogger? It doesn’t matter what you are, so long as you know. That’ll help you understand what tools you’ll use, for one thing, and how much sleep you’ll lose over things like leads and conversions and affiliate income. Know what kind of blogger you are, and proceed to write without shame. There’s room for everyone.
It's not just an article. It's a must-read manifesto!
World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior.
Neil Patel did it again with this stellar post!
I'll just quote a short extract from the article: "World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior."
Read the article at http://contentmarketinginstitute.com/2015/03/bloggers-improve-content-marketing/
I remember when Matt Cutts announced the death of guest blogging. Many people read the article too fast, overlooking a very important part: Cutts was talking about spammy guest blogging. The kind with keyword stuffing and no quality content.
Natural guest blogging is part of the list of techniques @ShaneBarker highlights in his post. Others include the skycraper technique, dead backlink recovery, infographics, and lists.
The most important advice remains the focus on quality. The more relevant and useful your content is, the more likely people will be to link to you without you having to ask for it.
Read the article at http://www.semrush.com/blog/11-advanced-link-building-techniques-future-seo/
|Rescooped by Cendrine Marrouat - SocialMediaSlant.com from Content Marketing, Curation, Social Media & SEO|
There is no duplicate content penalty. Yes, really. The issue of duplicate content is a real one for webmasters. But Gary Illyes at SMX this week stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter.
I'll just quote @Guillaume Decugis' excellent remarks here:
"That's an important precision and it comes from... Google's Gary Illyes.
Why is it important? Because it means it impacts only those pages of your site which might have duplicate content - not the entire site.
The confusion some professional SEOs have made on this topic show that there is a lot of myths which can circulate fast since nobody but Google knows how Google works.
All the more since it is not news but simply a reminder of what Google's Matt Cutts said already some time ago: "Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content."
Another similar myth we've heard a lot is that content curation can be seen as duplicated content, which is a fundamental misunderstanding of what content curation and duplicate content are as one has content curation brings SEO benefits while the other has none."
Since the invention of HTML and CSS there have always been a number of different services to help people create websites without having to touch a bit of code. Every year there are new services popping up to make the task easier. They also usually include some neat new tricks that competitors may not have…
Have you tried any of these platforms? I would never imagine living with WordPress...
The members of the #BizHeroes community explain what makes curation such an important part of any strategy. They also share some tips about video content.
You don't want to miss this roundup. It's full of great insights on curation and creation.
My favorite part is #2. There are rules to follow to create a good content strategy. Ethics play a big role in it.
Read everything at http://blog.paper.li/2015/03/23/creation-curation-perfect-pair-business/
I was bothered by a comment on the web expressing that bloggers were keeping somebody from success. Well ... they're not.
Mark Schaefer says it like it is.
You are responsible for your own success!
Do you remember your first website? I had created mine to promote my translation services. The thing that really made me proud? The GIF of a mouse lifting weights right in the middle of the front page. Well, as it turns out, everyone else thought it was lame. lol
Did you miss our monthly Twitter chat? Here is the recap.
We had 16 participants! Thank you to Jon Whitbeck for being a guest!
Even though Pinterest has been with us for a while now and can drive significant traffic, many marketers are still unsure how to effectively incorporate this social network in their marketing strategies. They think Pinterest is a different version of Instagram or a more visually-oriented Facebook.
The "new" Starbucks flat white reminds us that often, your story is not just the narrative you craft.
I'm not from Australia. However, the phrase "flat white" conjures racial imagery to me. What do you think?
This is still an interesting article on the power of marketing personas...
Did you just notice a big change in your page's follower count? That's not a bug—it's a feature. Facebook has just homogenised its behaviour across the service when it comes to inactive accounts. Here's what that means for your page. Follower Counts Will Go Down All forms of inactive accounts will be included in this…
When we overlook people's feedback or take that feedback personally, we miss on tremendous opportunities.
In this article, I share why listening to people's comments helped me make my book successful.
Can oversharing your expertise cost you business? Are we giving away too much knowledge that our prospects don’t need to buy from us?
An interesting article that asks a valid question.
The answer does not just depend on who your audience is. It also has a lot to do with personas.
What if the pop-ups and other lead-conversion tools we use were actually responsible for negatively impacting the reader experience and creating shallower user engagement?
Welcome to the Slow Web, a phrase that “describes a feeling we get when we consume certain web-enabled things, be it products or content.”
David Kutcher describes a Slow Page as a relaxing and annoyance-free experience for a reader -- just like what you would find at a restaurant that serves five-course meals. The reward? The full attention of your visitor.
“You want to leave them alone as much as possible to enjoy their meal, and only once they’re done, lead them onward to other pages or calls to action.”
This article is a much-needed invitation to change the way we design websites and write posts.
There are some tools you can use to check for duplicate content, whether you are the content provider protecting their work, or the person who is purchasing it for their own website
Let Google help you find who steals your content.
@Ann Smarty has two great tips for you!