I read an article titled "Stop Saying What You're Not Going To Do" a while back and it really struck a chord with me.
Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
Google likes to keep us PR pros on our toes.
Last year the big update to search results came through the “nuclear bomb” that was Panda 4.0. The age of the keyword was essentially over, and proper storytelling blogs and press releases were in. Many claimed that SEO was on its way out completely.
Recently, Google made even more changes. Though the advent of Panda 4.0 made press releases seem borderline useless, the search engine has now revalued them. There’s one big alteration, though, that changes the way savvy PR pros should use press releases....
A creative new way to get the informational interview you want.
I have been thinking of launching my own podcast for several months now. However, as time is of the essence, I don't think it will ever happen.
With that said, I like reading posts on the topic just in case.
In this short introduction, Nik Parks contends that it's actually better to ask people to be guests rather than offering to buy them a cup of coffee in exchange for picking their brains.
I agree. People will make time for you if they see you value and respect their work...
If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.
I think the most important takeaway from this article is that you should be proactive. Think about what the mobile experience means to your visitors. They want a seamless experience wherever they are.
It's about the Searcher Experience Optimization now...
A couple of weeks ago, I had the honor to feature Karen Dietz on the blog. Karen does a stellar job at presenting her posts. And this is what I would like to show you today.
Anyone wanting to leverage content curation for their content strategy should read this post. @Karen Dietz is one of the best in her category, so the example is worth a bookmark!
Building your micro-community has never been easier with these great tips from the #BizHeroes Community!
This mega-post covers some very important areas of content strategy, including a mini-101 guide on podcasting...
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
Content quality is a topic that has been broached hundreds and maybe thousands of times. And yet, many brands still don't seem to understand what it means.
Neil Patel sets the record straight: Content quality matters because Google Search "says" so. And when Google says something, you should listen, mostly because the search engine still delivers a majority of traffic to sites.
Every update is another step in the direction of high relevancy and usefulness. There is no way around that fact.
Neil doesn't ask us to pander to the whims of the Google gods. I see this article as a way to help us understand what truly matters to consumers. After all, what Google shows to searchers is always based on their interests...
Everyone likes to talk about content being king, and the importance of quality content. It’s time that we truly understand what it means to have quality content.
Read the article at http://contentmarketinginstitute.com/2015/04/google-judges-quality/
David Leonhardt gets back to the very basics in this post.
You probably know many of the suggestions. However, I'm sure that are a couple you hadn't thought about before, like referencing pop culture or writing around a keyword.
Among all the platforms that exist, Twitter is probably one of rare where the concept of virality applies.
Matthew Yeoman shares some great examples of branded Tweets that had crowds in RTing mode. The reasons? Timing, market research, and creativity.
As you will see, the brands did not reinvent the wheel. They used humor while occasionally playing with fire.
My favorite example is KitKat. What about you?
My biggest pet peeve on Linked? Generic invitations!
"When the ZipCar team decided to stop hosting contests on Facebook and move them onto a dedicated landing page on the website, it was to move from a social media campaign to a socially connected campaign. The change, implemented for the "Test Drive" Paris contest, drew in more extensive and creative submissions and increased entries by 717%."
Another example that goes to prove that your digital property is more important than any other third-party platform!
Is click-bait writing a marketable skill? This college professor designed a project to find out.
As much as I despise BuzzFeed, the company has done an excellent job at targeting its audience. That's why it's so powerful!
Scott Cowley's students have probably learnt a lot more experimenting with content à la BuzzFeed than working on any other project!
A very nice case study!
Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.
The ultimate guide to Medium. Excellent resource from Kevan Lee!
Daniel Roth, Linkedin's executive editor, shares what he's discovered from the 50,000 posts on the site published every week.
Honestly, this article is a gem!
Roth talks about how Dell (one of my favorite brands) has used its employees to build advocacy via content that matters to them. This is almost unheard of in the corporate world.
Executives, HR directors, PR pros see only potential pitfalls—a vocal employee is a poachable employee; someone sharing sharp takes can also share sensitive information; what if employees are boring or, worse, interesting? Better to just to keep the barn door firmly shut.
The approach seems safe. But it’s not. Staying silent means not being part of the dynamic business conversation that is happening everywhere around the world.
Do you know that NASA has about 500 social media accounts across multiple networks? This means a big social media team and a lot of work! Well, when you have the right people, you can achieve anything. Case in point, the agency has won several Shorty Awards over the years, including one for best government use of social media.
Great content ideas can come out of nowhere – in the shower, while you’re out jogging, watching the TV – but having flashes of inspiration isn’t really a solid content marketing strategy. To make content marketing work and produce positive SEO results, the key is consistently finding the right topics to write about, and that …
You can find inspiration for content from pretty much any website you visit. However, some platforms are better than others.
Mark Walker shares some excellent resources here. The best part, though, is the tips to filter the all the stuff you will find.