What makes a social business different. Could empathy be the key? And how do you get hard-charging corporate execs to put customers and employees first?
The days of overt and strong self-promotion are definitely over. If you want to succeed in social media, you have to be “social”.
Being a “social business” is something that requires much more than simple conversations with your audience. It’s about understanding what makes a customer tick, what triggers their desire to support you.
To Michael Brenner, the answer lies in empathy.
“Search for branded websites that you love and you will find that nearly all of them speak to you (the visitor) and the value you will receive as opposed to being about themselves (what they sell). Look at brands that connect with you and you will realize that they make you feel like they sincerely care about you.”