Business in a Soc...
Follow
Find
30.5K views | +23 today
 
Scooped by Cendrine Marrouat - www.socialmediaslant.com
onto Business in a Social Media World
Scoop.it!

Social SEO and the Long Tail | Tatu Digital

Social SEO and the Long Tail | Tatu Digital | Business in a Social Media World | Scoop.it
SEO isn't as cut and dried as it used to be. Now it's even more important to leverage the value of social and quality content to be found.
more...
Business in a Social Media World
The best social media content to help you take your business to the next level.
Your new post is loading...
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Creating More Opportunities for Engagement in 2015

Creating More Opportunities for Engagement in 2015 | Business in a Social Media World | Scoop.it

Three insightful studies to help you start 2015 with a bang. On the menu:


- Social metrics are not enough

- Some advice to pitch the media

- Twitter engagement factors revealed


Read the article at http://blog.paper.li/2014/12/22/creating-more-opportunities-engagement-2015/


-------------


Cendrine Marrouat


more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Case study: BuzzFeed traffic grew 157% This Year!

Case study: BuzzFeed traffic grew 157% This Year! | Business in a Social Media World | Scoop.it

Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 


A very interesting case study to understand how to use your ad dollars in a more efficient way.


Read it at http://blog.newscred.com/article/buzzfeed-traffic-grew-157-this-year-their-latest-report-will-have-you-rethinking-your-ad-spend/6b245557e913d539ae819a74810413b0


-----------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

An Open Letter to Brands from Your Customer

An Open Letter to Brands from Your Customer | Business in a Social Media World | Scoop.it

If customers were really asked what they think about big brands, I'm sure they would say the same things as Tracey Parsons. 


"It should be all about me. And you always make it about you. We would break up, but I do need to eat food and get places; I also like smelling nice. So, we continue to do this dance. But know this, you cannot control my attention or “own” my email address. We aren’t in a relationship. I see you try really hard to disrupt my attention. And frankly, it’s making me mad. So, when I need you, I will find you; until then, get lost." (emphasis is mine)


But since customers are not really asked, the dance continues...


Read the article at http://www.socialmediaexplorer.com/social-media-marketing/an-open-letter-to-brands-from-your-customer/


---------------


Cendrine Marrouat



more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Let big brands help you with these 30 social media marketing ideas

Let big brands help you with these 30 social media marketing ideas | Business in a Social Media World | Scoop.it

If you lack ideas for your next marketing campaign, read this article. There are 30 useful suggestions. 

more...
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

How To Turn Your Customers into Brand Fans: 3 Examples

How To Turn Your Customers into Brand Fans: 3 Examples | Business in a Social Media World | Scoop.it

GoPro, Tourism Australia, and Betabrand show you how to build customer evangelism

Do you know that only 34 percent of marketers ask consumers what they want? This figure is part of my new social media stat roundup, which will be available tomorrow. I think it fits perfectly here for several reasons:

- Brands still make it too much about themselves
- Too often, they focus on attracting new followers while overlooking the ones they already have
- They see all followers and subscribers as uniform 
- Some of their KPIs cannot apply to the online world

One day, soon hopefully, most brands will understand why the likes of GoPro, Tourism Australia, and Betabrand do what they do. 

Every time you ask your audience and consumers to take part in your journey, that you allow them to tell your story, you win browny points. 

Overall, an excellent article by Content Marketing Institute's Michele Linn, with some valuable questions to ask your team. 


Read it at http://contentmarketinginstitute.com/2014/10/how-to-turn-customers-brand-fans/


----------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked

Everything You Need to Know About Google Plus Post Ads (Infographic) - SociallyStacked | Business in a Social Media World | Scoop.it
Google has completely transformed how we access information -- but it's not just for search anymore. Google has become hub for email, calendars, video chats, etc. And while Google Plus, the company's social network, hasn't exactly taken off, most businesses seem to have a profile.
more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy

Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy | Business in a Social Media World | Scoop.it

Healthcare is a boring and scary field to outsiders. After all, no one visits hospitals when they are healthy. And we don't see many of those hospitals on social media either. 


There are always exceptions though. The Cleveland Clinic is one.


In this interview with Amanda Todorovich, Manager of Digital Engagement, you will learn why the clinic has made a huge splash on social networks like Facebook and Twitter. 


There are quotes in every paragraph. So, I will just share my favorite one below: 


"We are trying to put content in front of people at the right time. So when we post in the morning, we post about breakfast foods or how to get the most out of your morning workout. At midnight, we post about sleep apnea, insomnia or midnight snacks. It’s not just relevant—it’s extremely relevant."


I love this quote because it sums up exactly what a lot of brands keep missing. The Cleveland Clinic marketing team has obviously taken the time to observe its audience, test, measure, and engage.


They also re-purpose content, and always redirect traffic to the clinic's blog, which features expert tips from healthcare specialists. 


"We think about content from our patients’ and from consumers’ perspective."


A must-read to learn the basics of a winning content marketing strategy in every industry. 


Link: http://www.kunocreative.com/blog/cleveland-clinics-content-marketing-strategy


----------------------


Cendrine Marrouat


more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Responsive Design: Defined in a Single GIF

Looking for a quick and easy definition of responsive design? HubSpot has created this great GIF for you. 


See it at http://blog.hubspot.com/marketing/responsive-design-definition-gif


-------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The Customer Journey to Online Purchase

The Customer Journey to Online Purchase is an interactive infographic that explores typical customer behavior to improve marketing programs.


What a fantastic resource to understand audiences better! You can visualize the path to purchase by industry, business size, country, and channel. 


See everything at http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html


----------------


Cendrine Marrouat 


more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Why the tech world loves bullsh*t metrics

Why the tech world loves bullsh*t metrics | Business in a Social Media World | Scoop.it

Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit.


Hilarious video made by Vooza!


Watch it at http://vooza.com/videos/bullshit-metrics


--------------


Cendrine Marrouat


more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

More Tools for Facebook Pages and Twitter Marketers

More Tools for Facebook Pages and Twitter Marketers | Business in a Social Media World | Scoop.it
In this week's roundup: more tailored targeting, “pinning” on the Plus, and a lot more.
more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
Scoop.it!

5 tools and services that caught my attention this month (December 2014)

5 tools and services that caught my attention this month (December 2014) | Business in a Social Media World | Scoop.it
Welcome to a new roundup of social media tools and services! This month, let me introduce you to: Quill Engage, Hemingway, Hashatit.com, Nibbler, and Wovn.io
more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Your guide to a perfectly optimized page (Infographic)

Your guide to a perfectly optimized page (Infographic) | Business in a Social Media World | Scoop.it
According to Backlinko, Google uses 200 ranking factors for its search engine. It's a lot to take into consideration, isn't it?


Unless you work in the SEO field, I don't think you need to know them all. After all, as Brian Dean states, "Some are proven. Some are controversial. Others are SEO nerd speculation."


Read the article at http://socialmediaslant.com/guide-perfectly-optimized-page-infographic/


-------------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Word of Mouth: It Still Matters!

Word of Mouth: It Still Matters! | Business in a Social Media World | Scoop.it

Word of mouth is too important to be left aside. In this day and age, with the advent of technology, it has the power to make or break a brand in a matter of seconds.


Read the article at  https://www.linkedin.com/pulse/article/20141209212744-41277595-word-of-mouth-it-still-matters


------------------


Cendrine Marrouat



more...
Luigina Sgarro's curator insight, December 19, 3:29 PM

Il passaparola è ancora fondamentale. Mi domando spesso se sto facendo le cose giuste per assicurarmi che avvenga e non, semplicemente, lasciare che accada.

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Think Before You Discount

Think Before You Discount | Business in a Social Media World | Scoop.it

If there is something Ted Rubin does well, it's saying things like they are. He always as a way to remind us of what matters in this social media world.


In this new article published on the Huffington Post, Ted tackles the problem of constant discounts. He uses the example of Groupon to show that,


"While there is of course great value in catching an initial sale from an otherwise inactive shopper, the challenge shows up when we try to build an ongoing relationship with this "hot" lead. They will continue to expect these deep discounts, because they will see those discounted prices as the actual value of the product or service."


Of course, there is nothing wrong with occasional coupons and discounts. But they shouldn't be a frequent strategy. Otherwise, you will end up attracting the wrong customers.


Read the article at http://www.huffingtonpost.com/ted-rubin/think-before-you-discount_b_6283406.html


------------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Reaching Consumers Where It Matters

Reaching Consumers Where It Matters | Business in a Social Media World | Scoop.it

The potential to connect with shoppers has never been greater. A big chunk of the social sharing map is about to be charted. It's called Dark Social. 


This week’s roundup also takes a look at the way people engage with emails on mobile devices and what motivates them to recommend what they see.


Read the article at http://blog.paper.li/2014/12/08/week-in-social-media-reaching-consumers-matters


-----------------


Cendrine Marrouat 



more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Top 8 Brand Disasters of 2014

It's time to take a look at the way some major brands leveraged social media this year. As always, mistakes offer great takeaways for entrepreneurs, businesses owners, and marketers. 


List of brands: 


1. Walmart

2. Red Cross

3. Target

4. US Airways

5. Reynolds American

6. Market Basket 

7. American Apparel 

8. Malaysian Air


Apparently, big companies still use interns...


Read the article at http://www.inc.com/geoffrey-james/top-8-brand-disasters-of-2014.html


---------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Conversation rate optimization: An alphabetical guide (Infographic)

Conversation rate optimization: An alphabetical guide (Infographic) | Business in a Social Media World | Scoop.it

When thinking of selling products online, what immediately comes to mind? For me, it would be newsletters, landing pages, and pop-up forms.


Of course, there are many other ways of optimizing a website to create and excellent user experience and increase leads and conversion. It’s all about trials and errors, observation, connecting, content, and putting the right information in front of people.


If you are new to the world of e-commerce and Conversion Rate Optimisation, check out the infographic at http://socialmediaslant.com/conversation-rate-optimization-guide-infographic/


------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

How To Use LinkedIn Pulse To Drive Traffic And Subscribers

How To Use LinkedIn Pulse To Drive Traffic And Subscribers | Business in a Social Media World | Scoop.it

Want more targeted traffic and email subscribers? Find out how to leverage Linkedln Pulse today with Brian Lang. He shares some excellent pointers. #5 (Tweeting the Pulse team) is particularly good.


Read at http://www.bloggingwizard.com/linkedin-pulse


---------------


Cendrine Marrouat

more...
Alain Theriault MBA's comment, December 6, 12:22 PM
403
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever | Business in a Social Media World | Scoop.it
One of the most insightful articles I have ever read.

Today, I was chatting with a friend about the way most marketers focus on numbers and shiny tools. The timeliness of this post is remarkable! 

Jay Acunzo says nothing new and doesn't reinvent the wheel: 

"Great products solve problems and fulfill desires, whether you sell marketing software or basketball shoes. Great content must do the same."

However, the delivery is something else. I got hooked as soon as I reached this line: "Great content removes steps". 

Jay also invites marketers to see themselves as problem solvers. I love it! 

-----------
more...
Marco Favero's curator insight, December 5, 9:54 AM

aggiungi la tua intuizione ...

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

5 Social Brands That Rock at Defying Best Practices

5 Social Brands That Rock at Defying Best Practices | Business in a Social Media World | Scoop.it

What this article proves is that best practices are nothing if you don't know who you are serving.


Brands mentioned:


- Denny's (Tumblr)

- TSA (Instagram)

- Zara (Facebook)

- Parks and Recreation (Twitter)

- Wisecrack (YouTube)


I would have loved to see case studies for Pinterest and Google+ too!


Read at http://www.brianhonigman.com/defiant-social-media/


----------------


Cendrine Marrouat

more...
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

8 Questions We Asked Our Audience to Find out What They Want

8 Questions We Asked Our Audience to Find out What They Want | Business in a Social Media World | Scoop.it

Case studies are always interesting. You never know what to expect.


This one serves as an important reminder that your audience is the most important piece in your puzzle. If you don't ask them what they need from you, you can't help them to the best of your ability.


All the questions Kapost asked respondents may not apply to small businesses or solo-entrepreneurs, but they will give you good food for thought. Number 1 and 2 are definitely important - How much time do you spend consuming content? and Are you sure about that?


Read the article at http://marketeer.kapost.com/target-audience-research


--------------


Cendrine Marrouat

more...
Cláudio De Musacchio's curator insight, December 2, 4:50 PM

Interessante esta pesquisa. O EMAIL ainda é o maior motor de busca por novos negócios e trocas de informações.  As redes sociais precisam ainda trilhar um longo caminho para terem o acesso rápido dos clientes. O segredo é como produzir conteúdo de qualidade e que seja aceito pelos clientes? marketing de conteúdo é o grande tendão de Aquiles das empresas contemporâneas. 

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Danny Brown shares what happened when he opted for a newsletter delivery format for his blog

Danny Brown shares what happened when he opted for a newsletter delivery format for his blog | Business in a Social Media World | Scoop.it

Interested in creating a newsletter for your readers? Danny Brown's article will probably answer many of your questions. 


What I really like about the post is the fact that he asks that you do your homework and don't follow his advice blindly: 


"Switching to a newsletter format isn't for everyone, and your own analytics will help guide your decisions should you be considering the switch."


Read at http://www.kayakonlinemarketing.com/blog/a-funny-thing-happened-on-the-way-to-changing-to-a-newsletter-delivery-format


--------------


Cendrine Marrouat

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Twitter and Facebook Boost Their E-commerce Offerings

Twitter and Facebook Boost Their E-commerce Offerings | Business in a Social Media World | Scoop.it
This week’s roundup covers some of the latest major happenings for Facebook and Twitter since mid-November, including developments in the e-commerce area.
more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Ten Honest Tips for Entrepreneurs

Ten Honest Tips for Entrepreneurs | Business in a Social Media World | Scoop.it

Business is hard, demanding, and often much less rewarding than we thought it would be. Social media may open doors, but it won't do anything for you if you are not willing to make it work no matter what.


If you have ever watched "Shark Tank," you know the kind of entrepreneur Robert Herjavec is. He stays true to his television "persona" in this article. The tips he delivers are not only realistic but also a good wake-up call to anyone who feels that solo-entrepreneurship is for everyone.


The quote below is tip #2: "Test before you jump in"


"Don't ask your mom, your wife, your friends, your barber what they think — those are opinions (and often biased one’s at that!). Test the idea with the only people who really matter: the ones who are going to cut you a cheque for it. Call on some potential clients and see if they will buy whatever it is you’re selling."


A very good post to bookmark and revisit occasionally. Read it at https://www.linkedin.com/pulse/article/20141129135810-3945137-my-top-ten-tips-for-entrepreneurs


----------------


Cendrine Marrouat



more...
No comment yet.
Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com