Business in a Social Media World
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Social SEO and the Long Tail | Tatu Digital

Social SEO and the Long Tail | Tatu Digital | Business in a Social Media World | Scoop.it
SEO isn't as cut and dried as it used to be. Now it's even more important to leverage the value of social and quality content to be found.
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Business in a Social Media World
The best social media content to help you take your business to the next level.
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3 Small Businesses That Are Killing it With Content Marketing | NewsCred Blog

3 Small Businesses That Are Killing it With Content Marketing | NewsCred Blog | Business in a Social Media World | Scoop.it
If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound marketing and content marketing. These phrases represent the most effective techniques in the current landscape of attracting traffic and converting that traffic into leads and then sales. A few years ago, master marketer and global
Cendrine Marrouat - SocialMediaSlant.com's insight:

It's always mind-blowing to see what a little bit of open-mindedness will do for your business.


Creating (and curating) content is a lot of work, but if you bet on value and usefulness, you are very likely to attract the right customers.  

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judyhaar's curator insight, Today, 10:35 AM

Content and engagement are king

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23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Business in a Social Media World | Scoop.it
To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.
Cendrine Marrouat - SocialMediaSlant.com's insight:


I am currently working on my second photography book, and as always, I'm trying to educate myself on novel ways to help generate a good buzz.


This is not the best article I've read on the topic of product promotion, but it contains some worthy tips. My favorites: #1, #2, #4, and #5. 

What else do you do to generate a buzz for your products?

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Guest post: 6 tips for preventing social media burnout

Guest post: 6 tips for preventing social media burnout | Business in a Social Media World | Scoop.it
Without sounding terribly overdramatic, social media burnout is a real thing - and something we should be watching out for.Whether you’re using social media for work or for pleasure: it’s likely that it takes up a hefty chunk of your day. There is a limit to how much information we can process - and by flooding our brains with photos of our friends’ dinners, lists of celebrities that look like cats, advice to get us thinner doing 'this one thing'...
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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Business in a Social Media World | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute
Cendrine Marrouat - SocialMediaSlant.com's insight:

Some very good tips in this post!

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12 Sneaky Psychological Biases That Affect How You Sell

12 Sneaky Psychological Biases That Affect How You Sell | Business in a Social Media World | Scoop.it
Learn about the different biases sales reps are prone to and how to overcome them with this post.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Psychological biases affect us all. This is especially true for people who own businesses.

Like studies and research, we tend to draw conclusions from limited samples and expect things to happen a certain way. But that's not the way it works.

You need to put yourself in your audience's shoes and pay attention to each customer / prospect individually. What works with one person may not with the next.

An excellent overview of the biases that affect the customer care approach!

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7 Easy and Free Ways to Boost Your Reach on Twitter

7 Easy and Free Ways to Boost Your Reach on Twitter | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:

It's always a good idea to go back to the basics occasionally. This post has a list of simple and actionable tips that will go a long way. 

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Fight content scraping with this list of resources

Fight content scraping with this list of resources | Business in a Social Media World | Scoop.it
A few years ago, I wrote a blog post on a content scraper who had used one of my posts verbatim on their website. They had never asked for my permission beforehand.Since then, several other bloggers have tried to steal my content, thinking I wouldn't notice. I actually ended up filing a few DMCA takedown notices and won every time.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Who doesn't need those resources in this day and age? 

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An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ

An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ | Business in a Social Media World | Scoop.it
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
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Jayne Courts's curator insight, February 8, 4:53 AM

if you need help setting up your Google Analytics contact Human Interface Publications http://humaninterfacepublications.co.uk

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The Difference Between B2C and B2B Content Marketing

The Difference Between B2C and B2B Content Marketing | Business in a Social Media World | Scoop.it
A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is because, despite sharing a […]
Cendrine Marrouat - SocialMediaSlant.com's insight:

We often talk about generic audiences, but rarely do we tackle the differences between the B2B and B2C spaces. That's why Sujan Patel's post is very important.

From setting goals to subject matters and promotion, he takes the time to explain subtleties in plain English. And if you don't have patience to read everything, just skip to the end of each sub-part for a summary of the main idea. 

"While rules are made to be broken, a pretty good guide to remember is that: B2B content should inform and educate, while B2C content should inspire."

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How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Business in a Social Media World | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute
Cendrine Marrouat - SocialMediaSlant.com's insight:


How do you use third-party content? Do you credit authors?

I like asking for permission and/or giving full credit + linking to the sources. 

This post is also relevant to all content curators. 

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judyhaar's curator insight, January 31, 11:13 AM

You must know how to use others content

Jon Turino's curator insight, February 1, 9:18 PM

Always good to know what to do and how to do it.

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The “Right” Answers to SEO Questions of 2015 | SEJ

The “Right” Answers to SEO Questions of 2015 | SEJ | Business in a Social Media World | Scoop.it
In this article, Tim Soulo provides a brief recap of some of the most common SEO questions that came our way during 2015, as well as their answers.
Cendrine Marrouat - SocialMediaSlant.com's insight:


I like common sense. This post is plenty of it.

I enjoyed Tim Soulo's answers to all the questions. 

And I agree: Keyword research is not dead at all. It's still very important to help you determine what your ideal readers may be looking for. However, don't forget to write your content for human beings, not search engines.  

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Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant

Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant | Business in a Social Media World | Scoop.it
If you wonder how you could achieve good results with LinkedIn posts, read further. I have a list of quick tips for you. I hope you'll find them useful.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Have you ever considered writing long-form posts on LinkedIn? If not, you should definitely consider that option. 


In this post, I share some quick tips to help you craft content that your readers will crave. 

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malek's curator insight, January 28, 7:38 PM

Take a stand. Have a point of view and be willing to share it – knowing that not everyone is going to agree with it

Jon Turino's curator insight, February 1, 9:34 PM

Good info. Thank you, Cendrine.

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5 Examples of Ancient Content Marketing in Action

5 Examples of Ancient Content Marketing in Action | Business in a Social Media World | Scoop.it
If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “Duh, Chelsea” or “That’s an understatement.” (Gif source) But the thing is, content marketing has been a big freaking deal for a very, very long time. Well over 100 years, in fact. And you ...
Cendrine Marrouat - SocialMediaSlant.com's insight:

For all the talk about content marketing being the new black, people forget that it has been around for a very long time.


Some companies paved the way for all of us, and before computers were even born.


Chelsea Baldwin shares some excellent lessons in the post:

 

  • You don’t need the internet to reach millions of people in a seemingly “small” niche. (But since we do have the internet, no excuses for small numbers.)

  • When you create something that’s helpful for your target audience it’ll greatly increase brand loyalty and make your product more popular. Even if that particular piece doesn’t include a CTA to a hard sale.

  • If content marketing has the power to turn a disgusting meat by-product into America’s most famous dessert, imagine what it can do for your product, which I’m guessing is nowhere near as disgusting.

  • It does not matter if you’re in a boring industry. If you take the time to produce good content (especially if you’re in a boring industry), people will eat it up.

  • Sometimes content marketing initiatives are only meant to last for a little while, and it’s totally okay to stop them when they’ve achieved your objectives for the moment.

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Every 3 Months, I Unfollow Everyone on Twitter

Every 3 Months, I Unfollow Everyone on Twitter | Business in a Social Media World | Scoop.it
Twitter is one of the most underutilized learning tools available. Every second, there are 6,000 tweets about life, experiences, news, and learnings. Learn
Cendrine Marrouat - SocialMediaSlant.com's insight:

Such a smart strategy! I don't unfollow everyone but I regularly clean my following list. Like Eli Overbey, I want to keep learning. 

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15 Hidden Instagram Hacks & Features Everyone Should Know About

15 Hidden Instagram Hacks & Features Everyone Should Know About | Business in a Social Media World | Scoop.it

In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.


Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.


To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer....


Via Jeff Domansky
Cendrine Marrouat - SocialMediaSlant.com's insight:

A fantastic list. You will probably learn a thing or two!

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Jeff Domansky's curator insight, January 20, 12:57 AM

Lindsay Kolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.

Jeff Domansky's curator insight, January 20, 1:12 AM

Lindsay Kowolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.

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The 7 worst ad campaigns of 2015

The 7 worst ad campaigns of 2015 | Business in a Social Media World | Scoop.it
In the Information Age, where people are tethered to their smartphones, just waiting to pounce on Donald Trump for announcing something ridiculous, nothing trends faster than insensitive, politically-incorrect statements — this is especially true for ads.
Cendrine Marrouat - SocialMediaSlant.com's insight:

That's what happens when you don't pay attention to your audience...

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What’s the Difference Between a Blog and a Newsletter?

What’s the Difference Between a Blog and a Newsletter? | Business in a Social Media World | Scoop.it
For years I've been trying to wrap my head around the difference between a blog and a newsletter. I keep seeing smart people saying that I need to have a
Cendrine Marrouat - SocialMediaSlant.com's insight:


Mack Collier is right. Most of us use our newsletters to redirect people to our latest blog posts. 

The best example to mention was Chris Brogan, of course!

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It's The Marketing Message, Not Content, That Matters

It's The Marketing Message, Not Content, That Matters | Business in a Social Media World | Scoop.it
A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
Cendrine Marrouat - SocialMediaSlant.com's insight:


I found myself nodding at every sentence of this fantastic post written by Stoney deGeyter..

All I can think of is what I keep telling my clients: If you don't first understand what makes you unique, how can you expect to deliver content that speaks to your audience?

Maybe we need to stop saying that content is king and instead award this title to messaging. What do you think? 

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ELISA TANGKEARUNG's curator insight, January 22, 12:16 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

ELISA TANGKEARUNG's curator insight, January 22, 12:25 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

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A List of 153 Ideas for Blog Posts

A List of 153 Ideas for Blog Posts | Business in a Social Media World | Scoop.it
If you’re fired up to do more with your blog this year, we’d like to offer you some fuel.
Cendrine Marrouat - SocialMediaSlant.com's insight:

A stellar list of ideas. You have no excuse not to start writing! 

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Your success in social media is your responsibility

Your success in social media is your responsibility | Business in a Social Media World | Scoop.it
According to the results of a recent study conducted by Manta, more than 60% of small businesses see no ROI from their social media activities. Venuelabs also reports that 86% of consumer feedback online is being missed by brands big and small.
Cendrine Marrouat - SocialMediaSlant.com's insight:

An old post I tweaked, as nothing has changed much in the last three years. 

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50 Creative Tips for Gathering Customer Emails | VerticalResponse

50 Creative Tips for Gathering Customer Emails | VerticalResponse | Business in a Social Media World | Scoop.it
Grow your email list by gathering addresses with these creative tips.
Cendrine Marrouat - SocialMediaSlant.com's insight:

A very nice list of tips to help you grow the readership of your newsletter organically. 

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What Is Content Curation: Definitions Catalog by Robin Good

What Is Content Curation: Definitions Catalog by Robin Good | Business in a Social Media World | Scoop.it
What is content curation defined - a collection of the best definitions available online.
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Gilbert Faure au nom de l'ASSIM's curator insight, January 19, 3:40 AM

content curation is not yet so well known, but it is there to stay

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108 Experts Give Advice to New Bloggers

108 Experts Give Advice to New Bloggers | Business in a Social Media World | Scoop.it
I asked my favorite experts from Content Marketing Institute Social Media Examiner WordStream QuickSprout And more for their ONE advice to new
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Social media in numbers (Q4 2015)

Social media in numbers (Q4 2015) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to December 2015.
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judyhaar's curator insight, January 1, 6:40 PM

The numbers are impressive. Take a look

Cendrine Marrouat - SocialMediaSlant.com's comment, January 19, 11:05 AM
Thank you, @judyhaar! I hope you will be back for the next roundup in March!
Curated by Cendrine Marrouat - SocialMediaSlant.com
Social media blogger & coach, content curator, author, and photographer. Founder of Social Media Slant and Cendrine Marrouat Photography. Paper.li blog staff writer and B2B News Network columnist