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Social SEO and the Long Tail | Tatu Digital

Social SEO and the Long Tail | Tatu Digital | Business in a Social Media World | Scoop.it
SEO isn't as cut and dried as it used to be. Now it's even more important to leverage the value of social and quality content to be found.
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Business in a Social Media World
Cendrine Marrouat curates the best social media content to help you take your business to the next level.
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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Business in a Social Media World | Scoop.it
Building a targeted community of followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.
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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Business in a Social Media World | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"
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Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social

Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social | Business in a Social Media World | Scoop.it
Want to know how you can maintain a healthy Twitter feed? Here are a few tips to help you create a well-balanced content strategy for Twitter.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Each example in this article highlights an important part of social branding and promotion that is lacking in the strategy of many brands, big and small alike. 


"Inspiration is all around — take a look at some of the other brands you’re following for engagement ideas."

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Social Media Engagement is Not a Strategy

Social Media Engagement is Not a Strategy | Business in a Social Media World | Scoop.it

 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

Cendrine Marrouat - www.socialmediaslant.com's insight:


Great curation by @Guillaume Decugis! I agree with Mark Schaefer here.


A strategy focused on engagement without other goals will automatically lead to failure. 

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Business in a Social Media World | Scoop.it
Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fai...
Cendrine Marrouat - www.socialmediaslant.com's insight:


I am very happy to announce that I now am a Paper.li Blog Staff Writer. It's an honor to contribute content for a brand that is so focused on its users. Another perk is the ability to work alongside Kelly Hungerford, who has taught me a lot about community building and management.

In my first assignment, I had to highlight some of the benefits of content curation and show examples of how brands can use Paper.li to curate their way to the top.

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100+ Attention-Grabbing Blog Post Title Templates That Work

100+ Attention-Grabbing Blog Post Title Templates That Work | Business in a Social Media World | Scoop.it
Here is a post that enumerates over a hundred templates to write clever blog post title. Moreover, this post will discuss concepts about how to write catchy titles, different adjective and action verbs to include in your title, and related useful tool to use.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Lots of title ideas for your blog posts! 

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10 tips to speed up your WordPress blog

10 tips to speed up your WordPress blog | Business in a Social Media World | Scoop.it
Do you know that you have between three and five seconds to impress the visitors of your blog? If they do not find what they need within that short amount of time, they will leave -- and never come back. Good user experience does not stop at quality design and content. People do not have time to waste; they expect pages to load fast. And search engines like Google may also consider site speed a factor for ranking.
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Great Examples of Personal Logos and Branding

Great Examples of Personal Logos and Branding | Business in a Social Media World | Scoop.it
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Kenneth Carnesi's curator insight, July 12, 10:02 AM

Like this idea!

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3 Tips to Help You Rock the Linkedin Publishing Platform

3 Tips to Help You Rock the Linkedin Publishing Platform | Business in a Social Media World | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]
Cendrine Marrouat - www.socialmediaslant.com's insight:


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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Martin (Marty) Smith's curator insight, July 11, 1:45 AM

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - www.socialmediaslant.com shares 3 Great tips here. 

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What to Learn from the Man Who Managed Reddit's Community of Millions

What to Learn from the Man Who Managed Reddit's Community of Millions | Business in a Social Media World | Scoop.it

Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be.

Cendrine Marrouat - www.socialmediaslant.com's insight:


Being a community manager is a lot of work!

This feature article on Erik Martin is very interesting and thorough. 

"The best community managers are the ones who commit to reading and listening in all day long to see what users care about, not just checking in when there is a problem. "

Important points in this article: It's about people and don't be a slave to data. 
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How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons) | Business in a Social Media World | Scoop.it

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  


Via Stefano Principato, Marco Favero, massimo facchinetti, Martin (Marty) Smith
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malek's curator insight, July 9, 3:51 PM

90% of people say that positive reviews influence their decision to buy 

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6 traits of a winning call to action (infographic)

6 traits of a winning call to action (infographic) | Business in a Social Media World | Scoop.it
Calls-to-action are one of the most important tools in social media and e-commerce. And yet, a majority of small brands overlook their potential. An effective call-to-action does not just grab people's attention.
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Miquel Loriz's curator insight, July 8, 1:07 AM

Una llamada a la acción no sólo llama la atencion de laspersonas que te visitan, también les empuja a hacer clic en la acción planteada (suscripción, apoyo, compra...)

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The Ultimate Guide to Font Pairing

The Ultimate Guide to Font Pairing | Business in a Social Media World | Scoop.it
Good graphic design doesn’t happen by mistake, and neither does clever font marriage. With this Ultimate Guide to Font Pairing we show you how to ma
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Business in a Social Media World | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
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Jakarta Web Developer's curator insight, July 21, 1:50 PM

add your insight...

Michael Gleyzerov's curator insight, July 21, 3:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, Today, 3:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

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30 Small Businesses that Are Rocking Social Media

30 Small Businesses that Are Rocking Social Media | Business in a Social Media World | Scoop.it
The best social media marketing examples from some of the most creative small businesses all over the world - that are sure to leave you amazed.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Looking for inspiration for your next marketing campaign? You are in luck, because @Chris Cloutier has digged some of the best examples you will ever find. 


You will probably recognize a few of them. However, pay close attention to what all these campaigns have in common. 


If you answered "audiences", you are absolutely right! 


My favorite of them all remains Body Form. Yours? 

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Comunicologos.com's curator insight, July 20, 11:45 AM

Social Media Small Business

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Social media in numbers (July 2014)

Social media in numbers (July 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Cendrine Marrouat - www.socialmediaslant.com's insight:


This roundup is one for the books!

I found some stats for blogging, which is rare. Also included are neat infographics and demographic numbers for some major networks, including Instagram, YouTube, and Pinterest. 

I don't know about you, but I find those numbers fascinating!

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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Business in a Social Media World | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Looking for ways to leverage Twitter more effectively? The answer is in this article. It's very basic, but that's actually all you need. :-)

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Google+ University - A Complete Curriculum for Business

Google+ University - A Complete Curriculum for Business | Business in a Social Media World | Scoop.it
Everything a business needs to get started on Google+. This free course includes 40+ modules from Google+ 101 to Google+ 601. Get started today!
Cendrine Marrouat - www.socialmediaslant.com's insight:


@Mike Allton has written extensively on Google+. And now he has gathered all the links in one article to make it easier for us to find what we are looking for. 


COURSE SYLLABUS:

  • GOOGLE+ 101: Introduction to Google+
  • GOOGLE+ 201: Getting Around The Plus
  • GOOGLE+ 301: Growing Your Business with Google+
  • GOOGLE+ 401: Advanced Plussing
  • GOOGLE+ 501: HOAs, Tools & Communities
  • GOOGLE+ 601: Google Authorship


Genius!

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20 WordPress Plugins for a More Powerful Blog

20 WordPress Plugins for a More Powerful Blog | Business in a Social Media World | Scoop.it
Learn the 10 WordPress plugins that power the Buffer blog, plus 10 more WordPress plugins we'd love to try.
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25+ websites to find free images for your blog and projects

25+ websites to find free images for your blog and projects | Business in a Social Media World | Scoop.it
In this day and age, writing high-quality articles is not enough. Visitors want to be entertained visually as well. Adding images to your content will certainly make a difference in the experience of your audience. It will also increase your chances of being found in search engine results.
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Announcing #SMSlantChat, my new monthly Twitter chat!

Announcing #SMSlantChat, my new monthly Twitter chat! | Business in a Social Media World | Scoop.it
The life of an entrepreneur or small business owner is not easy. We have to be on the ball seven days a week. From connecting with our audience, creating / curating / promoting content, and monitoring conversations around our brand, we do it all ourselves!
Cendrine Marrouat - www.socialmediaslant.com's insight:


Hope you can make it!

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10 tips for designing effective visual communication (Infographic)

10 tips for designing effective visual communication (Infographic) | Business in a Social Media World | Scoop.it
Creating content is one thing. Making it appealing and relatable is another. That is why the brands that include visuals in their strategies have been winning the day.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Visual components without good, “thoughtful” design will not get much traction....

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Jose Almeida Lopes's curator insight, July 11, 6:36 AM

A importancia da cor, da simplicidade e clareza na comunicação visual.

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6 Reasons Content Curation Is Your Elephant - Curagami

6 Reasons Content Curation Is Your Elephant - Curagami | Business in a Social Media World | Scoop.it
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant.
Cendrine Marrouat - www.socialmediaslant.com's insight:


This post by @Martin (Marty) Smith sums up why I curate content. It's about helping, building relationships, and thought-leadership.

"Our advice is leave content creation to the mob. Focus on content curation instead to make more money faster, to build bigger and more engaged tribes and keep your job."

Now, that's what I call a thought-provoking quote! But it strongly resonates with me, because my schedule is becoming insanely busy again, and content creation takes TIME. 

A must-read to understand the benefits of content curation!

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A brief overview of social listening for small and personal brands: benefits, tools, and tips

A brief overview of social listening for small and personal brands: benefits, tools, and tips | Business in a Social Media World | Scoop.it
Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX
Cendrine Marrouat - www.socialmediaslant.com's insight:


Social media monitoring is a very important, yet overlooked area of social media branding. This article is just a short introduction. 

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If You Use WordPress, You Need to Know About This Button

If You Use WordPress, You Need to Know About This Button | Business in a Social Media World | Scoop.it
Click the 'Clear Formatting' button in WordPress and pasting text becomes painless. How did we not know about it?
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A Beauty Feature's curator insight, July 7, 8:44 PM

 worth remembering, even if you are familiar with the formatting on WP and remind other to do the same.