As the New Year has arrived, I like to be prepared and think of all that could possibly happen in the social media world in the coming year. I can’t wait to s ...
Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
If you're tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.
User-generated content (aka UGC) is one of the most effective ways to build a solid community around your brand. However, just because it is there, that content is not free to use. There are rules to follow.
Jordan Kretchmer shares some excellent tips for Twitter and Instagram in this article!
Interested in giving Instagram a try? Check out this article for 5 basic but essential tips that will get you started on the right tracks.
Instagram. The social platform with 300 million monthly active users around the world is a fantastic avenue for small businesses with tiny budgets.
In this post, I share some important tips to help you get started on the right track. You will also find nice examples from across the board...
In this Instagram case study we look at Social Studio Shop - a social media agency - and how they successfully use Instagram to promote their business.
I love good case studies. This one is a real treat!
Jenn Herman does an excellent job explaining and showing why Social Studio Shop rocks Instagram. The language is simple and the examples really on point.
Captions and calls-to-action are not often tackled by Instagram-centric blogs, so I'm happy to see them mentioned in the post as well.
Do you use Pinterest to market your blog and books? Learn some new tips from Frances Caballo and other experts on the web.
A great curated list of tips for Pinterest. They are quick and easy to implement!
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to June 2015.
My latest roundup of social media stats is available! You'll find hundreds of figures on the major social networks, plus a lot more!
It happened again.We put a lot of care, sweat, time and expense into building and publishing a useful data study for our industry. It got lots of shares and huge traffic.And it got mentioned in a post on one of the most widely-read blogs in the world. So hooray, right? Break out the champagne! Not so fast. The article contained no link to our study. Now obviously I’m a bit sad about that because, well, who wouldn’t want a link from one of the highest authority blogs on the web? That’s an SEO dre
Like Mark Traphagen, I have noticed this reluctance to link to sources. There are several big blogs that share some incredible insights but won't give credit where credit is due. This is a worrying trend.
Actually, this reminds me of what a majority of people still say about content curation: "If I direct customers to good content that is not mine, won't this affect my bottom line negatively?"
We don't know for sure, but it may be that such links help search engines establish and feel more confident about the topical relevancy of your pages. If you page is about bubble blowing and you link out to other good sources about aspects of bubble blowing, it seems more certain that your page probably really is about bubble blowing.
People do not just want good information. They also care about those who consistently share it with them.
You have a YouTube channel, but it’s not bringing in the hordes of traffic you expected, and in fact, not even your friends and family are visiting it on a
Many articles talk about Pinterest, LinkedIn, or Twitter. But what about YouTube? It can be a major traffic driver too!
In this short article, Sibylla Nash shares 10 commandments that one should follow to ensure success. Nothing is new, of course, but these are very good reminders. Because, let's be honest, the basics are often what most of us forget.
#2 and #5 are the most important ones, I think. What about you?
The creation of visual elements is a huge part of a successful online marketing strategy.
Whether you need a blog article’s header, a social media post, an entire ebook, infographic or a slide deck, there are tools out there that can help make your life easier. These tools save us time, energy, and can turn an amateur’s creativity into something that looks straight out of a design school.
Here are 113 visual marketing tools you might want to take a look at...
A huge list that you'll want to bookmark for sure!
Lithium Technologies announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.
I feel that the word "shaming" is a little over the top here. Most of the time, those big brands don't move a finger unless customers become very vocal...
Very interesting study that proves once again that mobile has become a de-facto path to purchase.
I don't think computers are done, though. But people are constantly on the move...
A look at what we've been trying for our social media content, including branching out into Medium and Instagram!
The social media world wouldn't be the same without Buffer. The company is so transparent about its strategy and ideas that it deserves to be at the top of the list of great examples of social businesses.
Kevan Lee's post will give you plenty of food for thoughts for your own strategy. For example, the 1-pixel Pinterest tip is something you have probably never thought about!
When it comes to website optimization, even global enterprises can trigger adverse behavior from visitors to their site if they don’t take psychology into account
Have you ever wondered why people dislike auto-play videos? According to Liraz Margalit, it is steeped in history.
A fascinating look at how human behavior plays a role in marketing. This is something that is vital if you want your products to sell.
The post is interesting as well, because it is hosted on a website that does the exact opposite of the author advised. I already discussed this issue with one of the founders, but apparently they don't care about the UX. If you read the comments, you will understand what I mean.
A great article. Too bad that The Next Web doesn't walk the talk!
Earlier this month, the #BizHeroes community shared some excellent tips about website design. You will find the highlights in this article.
If you need inspiration for your website or are just getting started, here are some excellent tips. I curated a list from our latest #Bizheroes chats...
These creative error 404 pages are begging to inspire you.
Honestly, I can't decide which one I prefer in the list. All the examples are fantastic!
In 2013, I started an Instagram account showing healthy breakfasts that I’ve indulged around the world. Today, I have 39,000 followers, a wellness business
There is nothing really new in this article. The examples are great, though!
Elliott's advice to brands looking for real, measurable results through social media: integrate social aspects into a platform you own, such as your company's website.
This article ties into the conversation I started on LinkedIn yesterday (https://www.linkedin.com/pulse/numbers-game-facebook-world-cendrine-marrouat). The communities we try building on social networks are a mistake. While they can work for a while, it's impossible to trigger long-term conversations on rented lands. The keyword here? "Archived"
Plus, the social networks can and will do whatever they want with your content. Facebook, for example, can delete or ban your page out of the blue.
There is a reason why I have always advised people to own a website or a blog, after all.
Nate Elliott offers two interesting examples in the post. The companies bring social media into their digital properties, which is a way to cement conversations and keep visitors where things matter to the businesses' bottom lines.
It's not just a matter of immediate sales: "Elliott noted that despite the wide range of people on Facebook, Twitter, Google+, Pinterest and other sites, the first place most people look for information is usually the company’s website."
An excellent reminder that doing social business is pretty much the same as doing offline business. You want customers to visit your store, right?
Worried about your anchor text ratio? I've got a hint - you're doing it wrong anyways! This guide tells you EXACTLY build safe anchor text.
For those not too familiar with anchor text, here is a quick definition: "The clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page." (http://www.wordstream.com/anchor-text)
I often refuse guest posts for the reasons mentioned in this article. Aim for natural anchors, not a way to include the name of your company everywhere. If it doesn't make sense, it becomes a spammy attempt at cheating your way into search results. Google hates that!
Looking for blog post ideas? You’ve come to the right place..
This article is divided into 8 sections, each representing a goal you might be trying to reach with your blog.
We’ve got an infographic version of this post as well as a text version. You can download a PDF version of the infographic here....
Last night, I caught myself thinking about the reasons why many small business owners and solo-entrepreneurs fail with Facebook. Is it because of the declining organic reach?While I think the latter is partly responsible for it, I also agree with Jon Loomer when he says that,Brands are always looking for a way to reach the most people. Understand that this is a source of the problem. It’s brands worrying too much about a fuzzy metric and not enough about actions.Organic reach is not dead. The ot