As the New Year has arrived, I like to be prepared and think of all that could possibly happen in the social media world in the coming year. I can’t wait to s ...
Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
Last night, I caught myself thinking about the reasons why many small business owners and solo-entrepreneurs fail with Facebook. Is it because of the declining organic reach?While I think the latter is partly responsible for it, I also agree with Jon Loomer when he says that,Brands are always looking for a way to reach the most people. Understand that this is a source of the problem. It’s brands worrying too much about a fuzzy metric and not enough about actions.Organic reach is not dead. The ot
I don’t know about you, but I follow many accounts on Twitter. As a result, my Timeline keeps changing. It can be frustrating at time, right? Thankfully, the platform has a wonderful feature that called Lists, which allows you to organize handles into specific categories or topics.
A basic guide to Twitter Lists for beginners. I hope you find it useful.
What other lists do you see people use?
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet.
So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
There are many ways in which you can differentiate your brand message and really engage with prospects - below we have pulled together 12 of the most awesome creative media formats, from charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. As fashion designer and style icon Vivienne Westwood once said “You will have a more interesting life if you wear impressive clothes” and the same applies for content marketing - you will have a more interesting brand if you create impressive content.”
Some great ideas in this article. For example, have you thought of creating a quiz, comic, or micro-content?
It's one thing to attract an audience online, but how do you keep them? These 20 community-building tips will help you get noticed and build loyal fans.
"Don’t be a Meme Queen. I realize many people love memes and think they’re successful because they get engagement. But look around. Do you want to mimic everyone else and promote the words and sayings, or funny pictures of someone else? Or do you want to go the extra mile and make memes that are personal, customized, and unique to you?"
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites.
Some basic, but important reminders. And I love the emphasis on quality content!
You, dear writer, have to sit yourself in your writing chair, assume nothing, and pile on as many benefits as possible so your ideal prospect feels silly walking away from your offer.
Free is not a guarantee of conversions.
Demian Farnworth delivers a wake-up call with this post. He explains what to do to ensure that free content leads to the results you expect.
As always, it's about writing from the perspective of your ideal readers. What's in it for them?
Don't just write the same old blog posts or content, stand out from your competitors using these 7 proven techniques.
If you are looking for non-rehashed tips, this article is for you. Except for #5, the other points are not mentioned often enough.
#1: Prove your point with experience - You don't need to be the best, but the more experimenting the better.
#7: Invest in your site's design - Something I tell people all the time is this: Good content complemented by mediocre design is almost always invisible. People won't read it.
Overall, a very good post!
A social media giveaway can be a boon or a bust. Have the answers to these four questions at the outset so you don't waste your money.
I find giveaways a hit or a miss. Well, more of a miss than a hit, actually.
To me, the reason is simple: Brands big and small don't really have a plan. They are looking for a short-term solution for lack of likes, newsletter signups, comments, and sales.
Jim Belosic does a great job explaining what you need to do before you decide investing your time and money into giveaways.
To me, question #1 (Does the prize have emotional appeal) is the most important. What do you think?
The 404 error page (“Sorry, the page you requested cannot be found”) is a very common occurrence. It pops up on a visitor’s screen every time they input a bad link or click a non-existent or dead link. More often than not, this prompts the person to leave. And if they don’t already know or trust your website, they will probably never come back.
The 404 error page is one of the most important areas of a website or blog. So, don't let it ruin your business. Customize it!
I have included three great examples and a short list of tips in this article. What would you add? And what's your favorite 404 error page?
Being everywhere is (very) optional. For example, you don't have to open a Tsu account because the world tells you to. And you should not be on Snapchat if you only serve local customers over 55 years of age.
"Should I be on every social network?"
I get this question all the time from business owners. The short answer is: NO. The why is in this article...
Regardless of your industry, one of the only things that will allow you to stand out online is creating and sharing content that your customers crave.
In my latest contribution to the Paper.li blog, I share five types of content that gets shared a lot.
What would you add to the list?
Conversion rate optimization – so hot right now! Smart companies are shifting their focus AWAY from the rabid and emphatic “WE MUST PRODUCE SO MUCH CONTENT!” and towards questions like, “What is all this content even doing for us, anyways?” I’m excited by it – because that’s where I’m headed, too. But it seems that there […]
A great case study from Joel Klettke! He doesn't go too much in depth and speaks in layman terms. This is nice for people like me, who don't know much about website design...
If you have followed this blog long enough, you know my stance on content creation. It has many benefits, including the ability to show off your expertise, build trust, and create advocacy. Now, before thinking of benefits, let's go back to the basics. How do you choose the best formats for your content strategy?
We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through.
"We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through."
This article is not just relevant for leaders interested in getting more from their employees. I feel that the author also implies that we have to listen to customers too!
LinkedIn opened up their publishing platform to all users in the beginning of 2014, and since then more 2.5 million posts have been published, including 27 posts from me. With more
If you have noticed that your posts are not doing as well as they used to on LinkedIn, you are not the only one. Reach as decreased dangerously over the last few months for me too!
Tom Humbarger takes an honest look at the problem in this article. His conclusion? Continue publishing your posts there, but don't forget alternative platforms.
I like re-posting my content on Medium. Other websites are ok with it as well.
You aren’t just competing with your competitors anymore, but you’re competing with yourself and everyone else for mind share. Sometimes it may feel like you need more content in order to get attention.
The answer IS NOT more content…it’s ridiculously better content.
In this day and age, how do you increase frequency of publication while also focusing on quality? Great question, isn't it?
While I think producing more is certainly not a solution, I tend to agree with Alexis Hall and Ann Hendley: You need to understand the value of great storytelling. You need to become a better writer.
Ann suggests 5 steps:
- Be you
- Define "you" in writing
- Re-frame to redirect the focus on your audience
- Have a distinctive voice
- Turn the small stuff into emotions
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page.
One of my friends always says: "A great marketer is someone who can sell a dirty Tshirt."
I find this quote particularly fitting here. Pricing should indeed be seen from a psychological perspective, and not just a business perspective.
Neil Patel shares five different hacks that will help you price your products and services in the most beneficial way for your bottom line.
My favorite is #1: The Decoy Effect
Try this helpful checklist for Slideshare content creation and marketing your presentations on the platform.
This post by @Ann Smarty is a good starting point for people interested in using SlideShare.
I would have liked to see some examples in the post itself, though...
There is some truth, I suppose, to the practice and success of writing "epic" content. Too often, it becomes TL;DR. Slang for Too Long; Didn't Read.
How do you approach the long-form content you read? As a curator, I have two people in mind: my readers and myself. And when I write, I try mixing both personas to craft the most useful piece.
If I don't understand it, then, I can't expect others to.
Mike Sansone shares some great insights into the reading and writing process. Personally, I don't read posts that are over 1,500 word long, unless, during the skimming process, some stuff sticks with me.
Last year, a company called Office Candy mentioned several Twitter users in a “thank you” message.Since I was in the list, I responded to the team to acknowledge its kind gesture. The screenshot above shows what happened within the next few minutes.As far as I know, there is no written rule against replying to all users mentioned in a Tweet. However, the practice often creates confusion and jams conversations. Whenever you click the “Reply” button under a Tweet that contains several usernames, p
The benefits of guest blogging are immense. Learn how to boost your business by becoming a guest blogging star on highly trafficked websites in your niche.
Once again, Barry Feldman delivers the goods with this post. One of the best articles I have read on guest blogging!
I love the part about networking. In it, Barry suggests joining LinkedIn Groups dedicated guest blogging. It's something I had never thought of!