Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
"Bad SEO is not always about a direct violation of search engine rules, it sometimes results from simply not taking proper care of your website and your users." - Elena Terenteva
Is your list's value decreasing? Here's how to reactivate a tired email list by either reactivating or unsubscribing those who are slipping away.
I like the article. It doesn't place the blame on business owners like so many in the same category.
Having low opening / clickthrough rates is not the sign that you are automatically doing a bad job with your newsletter. People are fickle and change.
Removing inactive subscribers will be good on your wallet and also help you get a better view of the metrics that matter.
A while ago, a Google+ user shared a lovely photo in one of the Communities to which I belong. When I asked them who had taken it, they explained that they had no idea. The same thing happened with several other users in the next fe
Copyright infringement is a real issue. Ask any content creator (especially photographers) and they will tell you that they have had to fight against people who take their content without crediting them...
What should online marketers and entrepreneurs keep in mind when they sit down to choose a domain name? In today's Whiteboard Friday, Rand covers eight criteria for picking a winner.
This is the best video I have ever watched on how to choose a domain name!
Rand Fishkin has a knack for explaining the basics. And the examples are awesome and easy to remember.
You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.
Automation can be a great thing. However, as David Leonhardt shares in this article, it's overused and abused, to the point of sacrificing the customer experience.
That actually reminds of the incredible number of auto DMs I still get on Twitter every day...
Online-media companies and social-media platforms are closing comments sections, writes John Delaney.
Timely article! It's true that trolls are not interested in productive conversations. They are just there to deride and waste people's time.
Is closing comment sections the solution, though? That would make a very interesting discussion.
"Brought to you by Cendrine Marrouat, who I think is simply brilliant." When I caught this mention in my Inbox last night (thank you Talkwalker Alerts!), I immediately clicked on the link to see where it would lead me. I landed on the blog of Ula Gaha, a librarian working at Mississippi State University. I looked around the site and found out that she had already mentioned my name several times. It took me a few seconds to locate her Twitter handle. I then sent her a " thank you" message.
Learn how B2B companies are getting their feet wet with Snapchat by offering their followers fun and engaging content.
I don't understand why any business would want to invest time and money into creating content that disappears within 24 hours. But that's just me, of course.
It's a good list of examples anyway.
Google's John Mueller covered lots and lots of myths this past Friday in the Google Hangout on Google+. He said at the 34:37 minute mark that having short articles won't give you a Google penalty. He also said that even some long articles can be confusing fo
Proof, once again, that quality rules over quantity...
How do you manage negative social media comments? Use this helpful infographic to walk you through the process.
I don't know anyone, even as a regular user, who hasn't had to deal with negative comments online.
While responses from individuals don't have to follow any specific rule, things are very different when it comes to businesses.
This is a great infographic with very clear rules to follow.
A great title isn’t enough. Sometimes, articles need a little something more to hook readers. What’s that little extra? You find it in the first paragraph
When it comes to content writing, most experts talk about the importance of headlines. However, you need more than a great title to entice people to continue reading. The first paragraph also sets the tone and potential completion rate.
A while ago, we reached out to marketers on Twitter to get their take on marketing automation. You can see some their thoughts and tips here and here. Today, we give you a few things from them on what NOT to do when it comes to automating your marketing. Don’t just send @getresponse also, …
Kind of duh 101, but apparently, many marketers still don't understand that tools cannot replace the human touch.
Good list nonetheless!
A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that …
Content curation is now used by a majority of businesses. However, in the B2B space, things tend to be a little slower.
It doesn't mean that firms are not doing a great job. Here are a few examples...
Web Sites - Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.
It's shocking that, in 2016, so many people don't know the definition of social media. A website is a social medium.
I'm not sure I agree with #6. However, anyone who has worked with small businesses will find the rest on point!
Are you advertising on Facebook, or looking to get started? Then you’re probably staring at a wall of ad performance numbers! Let’s cut through the Faceboo
Love it or hate it, Facebook is still THE major platform for businesses. Ads, in particular, can be difficult to figure out.
I find Ed Leake's video very easy to understand. Nothing beats plain English to me.
Wondering how to convert your Instagram and Pinterest followers into customers? It's easier than you might think. Follow this guide to get started right now.
A+ for brand creativity in these examples!
What's even better is that you don't need a huge budget to emulate the tactics...
Success in any field is more about commitment to a process than it is about finding shortcuts. Here are seven things I learned
This is one of the most insightful posts I have ever read on the topic of professional writing. I found myself nodding at every sentence.
More importantly, each piece of advice works for any field and industry. Whether you are a small business owner or solo-preneur, you will enjoy this read.
The No-Blogging Experiment is over & like all cool experiments it comes with a "don't try this yourself" warning! Find out what happens when you don't blog!
Not too sure how important blogging is for small businesses? Check out this interesting experiment by +Robert Ryan!
When I built my first website in 2003, none of today's tools existed. WordPress was a newborn and you had to know HTML! For an entire week, I worked my butt off within Microsoft FrontPage. I was so proud of the result that I spent the first day staring at the site and sending its URL to friends and family. In a nutshell, I felt on top of the world.
Yes, these things still plague websites!
Just as you'd walk out of a shady restaurant or car dealership, so will a customer who doesn't trust you leave your website.
A great post with a powerful title. David Leonhardt delivers the goods, as always.
I really like how he divided the post into specific questions, especially the difference between visualizing the business owner and the business.