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8 Social Media Predictions for 2013

8 Social Media Predictions for 2013 | Business in a Social Media World | Scoop.it
As the New Year has arrived, I like to be prepared and think of all that could possibly happen in the social media world in the coming year. I can’t wait to s ...
Cendrine Marrouat - SocialMediaSlant.com's insight:

Very good article by Lilach Bullock. For me, #4 will be the major one. 

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Rebecca Forbes Graphics's curator insight, January 19, 2013 10:09 AM

#socialmedia

Nedko Aldev's curator insight, January 20, 2013 12:04 PM

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Business in a Social Media World
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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Business in a Social Media World | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of
Cendrine Marrouat - SocialMediaSlant.com's insight:


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

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A Brief Guide to Facebook Ads

A Brief Guide to Facebook Ads | Business in a Social Media World | Scoop.it
In today’s post, I would like to share a quick overview of Facebook Ads and some tips to use them successfully.
Cendrine Marrouat - SocialMediaSlant.com's insight:


If you are new to Facebook Ads or struggling to make it work, here is a quick intro...

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Stop Our Exclamation Point Addiction!

Stop Our Exclamation Point Addiction! | Business in a Social Media World | Scoop.it
There's no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it's time for marketers to stop the deluge and instead raise the creative bar.
Cendrine Marrouat - SocialMediaSlant.com's insight:


This post made me laugh and saddened me at the same time. We have reached a point where we don't pay attention to the words we use. The exclamation point is just one instance of the issue.


The other day, I had a a conversation with someone who didn't understand why being a grammar snob is important in business. Your words are, most of the time, the only thing customers will see online before they decide to buy from you or hire you.


Your word is your bond. So learn to show more with less words. 


Put the exclamation point away. Customers don’t want to be told, “This is amazing!” — they want to be shown amazing and come to that conclusion themselves. - Patrick Armitage

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Do's & Don’ts of Repurposing Your Existing Content (Correctly)

Do's & Don’ts of Repurposing Your Existing Content (Correctly) | Business in a Social Media World | Scoop.it
Feel like your content doesn't get the exposure it deserves? These 7 tips on how to repurpose your existing content will amplify your reach
Cendrine Marrouat - SocialMediaSlant.com's insight:


I love the title of this post. The word "correctly" in brackets draws attention to the promise. 


Repurposing content is a great practice that too few small business owners use to their advantage. And I am guilty of it too, as I only have time to refresh my stale posts. 


With that said, Julia McCoy's article gave me some great food for thought, especially with point #5: "DO start creating evergreen content that can be repurposes." I agree that it makes your repurposing work more effective and long-lasting. 


Kevan Lee from Buffer suggests that a great way to know if you’re creating evergreen content is to ask, “Will this help clients a year from now?” If the answer is yes, it’s evergreen!


An excellent read!

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Is Content Curation Ethical? Lessons From 100+ Million Curated Posts

Is Content Curation Ethical? Lessons From 100+ Million Curated Posts | Business in a Social Media World | Scoop.it
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?…
Cendrine Marrouat - SocialMediaSlant.com's insight:


The question of content curation as an ethical practice still appears very frequently in blog posts. It's great that @Guillaume Decugis addresses it the way he does in this post.


While Scoop.it certainly offers features that make your work easier and faster, it's important to take the time to add insights and comments to bring context into the equation. 


Great content curation helps everyone! 



 

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5 ways to promote your blog by commenting on others

5 ways to promote your blog by commenting on others | Business in a Social Media World | Scoop.it
Commenting on other blogs in your niche is a great tactic to increase the visibility of your own blog. For example, you get to connect and build relationships with other writers, tap into a new audience, and create opportunities for guest posting.
Cendrine Marrouat - SocialMediaSlant.com's insight:


There are many ways to grow readership for your blog. Commenting is one of the most effective one. 


But of course, you have to do it right. In this post, I share some ideas that I have experimented with for years. They all work!

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Detecting Fake Traffic by Fake Marketers

Detecting Fake Traffic by Fake Marketers | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:


Not everything about Fiverr is wrong. I would just stay away from marketers that promise anything like traffic for $5. This case study proves it!

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Facebook Analytics: The Only Guide You'll Ever Need

Facebook Analytics: The Only Guide You'll Ever Need | Business in a Social Media World | Scoop.it
Looking for a comprehensive guide on Facebook analytics? Look no further. Check it out now!
Cendrine Marrouat - SocialMediaSlant.com's insight:


If you are trying to figure out what to measure on your Facebook page, @Ian Cleary has written a stellar guide. You won't just find tips and advice, there is also a list of great tools and services.


Posts like this one are rare. So, make sure you bookmark it. 

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Your competitive advantage — is YOU! — Medium

Your competitive advantage — is YOU! — Medium | Business in a Social Media World | Scoop.it
A few years ago, a financial advisor from Manhattan and I were chatting about the challenges she had been facing in her business because of…
Cendrine Marrouat - SocialMediaSlant.com's insight:


A simple conversation can lead to a revelation. 


These are simple words, but the reminder is worth thousands of dollars. 


Sometimes, we spend hours focusing on the wrong things. The answer is always within...

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Jon Turino's curator insight, August 24, 1:34 PM

Cendrine scoops a lot of great content. Read this one.

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3 Paper.li Publishers Share Their Favorite Business Books

3 Paper.li Publishers Share Their Favorite Business Books | Business in a Social Media World | Scoop.it
Thousands of books offer tips, advice, and solutions for your needs. So, how can you see the forest for the trees? To answer this question, I asked three Paper.li publishers to share their favorites with us.
Cendrine Marrouat - SocialMediaSlant.com's insight:


I don't know about you but I spend most of my time reading online. Occasionally, I need to touch and read a book.


Looking for a list of recommendations for your small business? This one should do...

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Pure Blogging and the Experience We Give Our Readers

Pure Blogging and the Experience We Give Our Readers | Business in a Social Media World | Scoop.it
Bio Latest Posts My Blog Danny BrownHusband. Father. Optimist. Pragmatist. Purveyor of not settling for the status quo. Aspiring to be many things. Never says no to a good single malt. Latest posts by Danny Brown (see all) A Blog is Exactly What We Wish It to Be - August …
Cendrine Marrouat - SocialMediaSlant.com's insight:


Danny Brown is one of my all-time favorite bloggers. He doesn't sugarcoat the truth and has a wealth of knowledge to share. Plus, he is a kind and down-to-earth individual.


This post is the very basic of all successful blogging. A must-read!

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3 Successful Facebook Photo Competition Examples

3 Successful Facebook  Photo Competition Examples | Business in a Social Media World | Scoop.it
Thinking about running a photo competition, or looking for a bit of guidance on one that’s coming up? Want to maximize the potential and generate as many leads (and clients) as you can? One photo competition can give you...
Cendrine Marrouat - SocialMediaSlant.com's insight:


Many small businesses organize giveaways and contests, but only a few succeed at them. Most of the time, it has to do with the fact that they don't read the rules for the platforms they use. 


From what I've seen, Facebook is one of the hardest to figure out. Is it the news feed algorithm? I don't know. If someone does, I'd love to have the information!


In any case, here is a fantastic post from James Scherer with a list of examples and takeaways that should give you much food for thought. These brands got awesome results!

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Courtesy rules apply on LinkedIn too

Courtesy rules apply on LinkedIn too | Business in a Social Media World | Scoop.it
I love LinkedIn. This platform has opened more doors for me than Facebook ever will. However, there is one feature I cannot stand: generic invitations.
Cendrine Marrouat - SocialMediaSlant.com's insight:


This post was triggered by a recent series of interactions with potential new connections on LinkedIn. I feel that we are losing touch with basic courtesy rules. As such, it's important to talk about it. 


A computer / mobile screen should not be used as an excuse to bypass the basic rules of relationships. 

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Case study: How B2B marketers should use curation to highlight their work

Case study: How B2B marketers should use curation to highlight their work | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:


Want to learn how to use content curation to take your business to the next level? Here is a great example: customer testimonials. 

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5 Myths About Online Copyrights

5 Myths About Online Copyrights | Business in a Social Media World | Scoop.it
Just because a photo, video or article appears on a website doesn't mean you can use it for your own marketing. A little care in sharing can go a long way.
Cendrine Marrouat - SocialMediaSlant.com's insight:


The topic of digital copyrights has divided people for a long time now. This post puts some myths to rest in a very honest fashion. 


I love myths #3 and #4: You can't copyright words / If they didn't want it shared, they shouldn't have posted it. The latter is often the excuse used by content scrappers who were caught red-handed. 

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Bad website of the month (August '15): Superior Web Solutions

Bad website of the month (August '15): Superior Web Solutions | Business in a Social Media World | Scoop.it
For this month's bad website, we look at a blast from the 20th century past: Superior Web Solutions.
Cendrine Marrouat - SocialMediaSlant.com's insight:


You can learn a lot from antiquated websites...

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These 3 Small Businesses Rock Twitter

These 3 Small Businesses Rock Twitter | Business in a Social Media World | Scoop.it
Twitter provides a proximity, immediacy, and ability to connect with others that are unparalleled. Let me show you how with three examples.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Want to learn how to rock Twitter without breaking the bank? These three small businesses have a few tricks up their sleeves. I learnt a couple of things by just taking a look at them while writing the post! 

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SENAME Interactive's curator insight, August 17, 12:36 AM

Twitter provides a proximity, immediacy, and ability to connect with others that are unparalleled.

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Empty praises don't build businesses

Empty praises don't build businesses | Business in a Social Media World | Scoop.it
This weekend, while taking this picture in my backyard, I caught myself thinking about my ideal client. That person would not just buy the shot. They would also tell others why it is perfect for their living room.
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This is how you use Quora to drive traffic to your website

This is how you use Quora to drive traffic to your website | Business in a Social Media World | Scoop.it
Quora is a great way to drive traffic to your website. We’ve been using the Q & A community to drive traffic to our site for about 3 years now. In the last month alone, I gained 23,000+...
Cendrine Marrouat - SocialMediaSlant.com's insight:


Looks like people are finally paying attention to Quora! I have used the platform for a while, and even though I don't often link to my posts, as Cara Tarbaj advises to do, I can confirm that the technique  works. 


It's a subtle form of self-promotion because it's not pushy. Why? 


1) You seek to provide a useful and helpful answer. 

2) You redirect to an actual post with actionable tips or case studies. 


An excellent post!

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massimo facchinetti's curator insight, August 11, 2:46 AM


Looks like people are finally paying attention to Quora! I have used the platform for a while, and even though I don't often link to my posts, as Cara Tarbaj advises to do, I can confirm that the technique  works. 


It's a subtle form of self-promotion because it's not pushy. Why? 


1) You seek to provide a useful and helpful answer. 

2) You redirect to an actual post with actionable tips or case studies. 


An excellent post!

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The “Competitor” Question | CustomerThink

The “Competitor” Question | CustomerThink | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:


I like Dave Brock's post.  We should never be afraid to ask the right questions, especially if they involve competition. 


When I ask potential clients to tell me who they are up against, the sound of crickets is often the only thing I hear. I know it's scary, but at the end of the day, you want to know why your own customers are paying attention to them instead of you. 


"It’s not just to develop our strategy for competing, but it helps us better understand the customer and what they are trying to achieve."

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A 3 Step Method To Measure Your Instagram Web Traffic

A 3 Step Method To Measure Your Instagram Web Traffic | Business in a Social Media World | Scoop.it
Instagram only allows you one clickable link on your entire account and that's in your bio. What's worse that link isn't trackable. When people click it Google Analytics records it as 'direct' traffic.
Cendrine Marrouat - SocialMediaSlant.com's insight:


If you are looking for a way to entice Instagram users to continue visiting your website, this post is for you. I had never thought of that idea and find it excellent!


What do you think? 

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socialmediacombo's curator insight, August 10, 7:23 PM

 

If you are looking for a way to entice Instagram users to continue visiting your website, this post is for you. I had never thought of that idea and find it excellent!

 

What do you think? 

Mous Diack's curator insight, August 11, 1:51 AM

 

If you are looking for a way to entice Instagram users to continue visiting your website, this post is for you. I had never thought of that idea and find it excellent!

 

What do you think? 

Simone Gazzola's curator insight, August 11, 5:27 AM

 

If you are looking for a way to entice Instagram users to continue visiting your website, this post is for you. I had never thought of that idea and find it excellent!

 

What do you think? 

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The 3 Surprising Types Of Twitter Retweets

The 3 Surprising Types Of Twitter Retweets | Business in a Social Media World | Scoop.it
What if I told you that there are three distinct types of Twitter Retweets and they can all be used differently to get specific results? Would you be surprised? The fact is that most people are only aware of or consistently using one of the three types and missing opportunities to be effective.You might be surprised to learn that Twitter didn’t even invent the RT. Retweets were actually started by Twitter users, not the social network itself. Back on April 17, 2007, Eric Rice (also from Portland
Cendrine Marrouat - SocialMediaSlant.com's insight:


Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

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SENAME Interactive's curator insight, August 11, 12:41 AM

 

Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 11, 5:46 AM

Damn! Keep learning something new all the time.

Jon Turino's curator insight, August 11, 5:37 PM

G

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10 LinkedIn stats every B2B executive needs to know | B2B News Network

10 LinkedIn stats every B2B executive needs to know | B2B News Network | Business in a Social Media World | Scoop.it

Some LinkedIn stats that haven't been reported widely...

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A Brief Introduction to Social Media Monitoring on Twitter

A Brief Introduction to Social Media Monitoring on Twitter | Business in a Social Media World | Scoop.it
Last year, I came across an interesting question on Quora: Why should a brand do social media monitoring? For someone like me, who works in social media, the answer is obvious. But it may not be so clear to a small business owner. While keeping an eye on social media mentions can be a lot... Read more »
Cendrine Marrouat - SocialMediaSlant.com's insight:


Have you ever thought of Twitter as a social media monitoring tool? With TweetDeck, it's never been easier.


In this article, I share tips and best practices to help you take your small business to the next level...

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Rosetta Carrington Lue's curator insight, August 7, 11:07 AM

 

Have you ever thought of Twitter as a social media monitoring tool? With TweetDeck, it's never been easier.

 

In this article, I share tips and best practices to help you take your small business to the next level...

Gerrit Bes's curator insight, August 8, 9:20 AM


Have you ever thought of Twitter as a social media monitoring tool? With TweetDeck, it's never been easier.


In this article, I share tips and best practices to help you take your small business to the next level...

Antonio Ormachea's curator insight, August 10, 11:50 AM

 

Have you ever thought of Twitter as a social media monitoring tool? With TweetDeck, it's never been easier.

 

In this article, I share tips and best practices to help you take your small business to the next level...

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Why Social Media Promotion May Not Work for You...

Why Social Media Promotion May Not Work for You... | Business in a Social Media World | Scoop.it
Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.
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Jon Turino's curator insight, August 6, 8:25 PM

Interesting.

Curated by Cendrine Marrouat - SocialMediaSlant.com
Social media blogger, curator, coach, and author. Founder of Social Media Slant and #smslantchat on Twitter. Paper.li blog staff writer and B2B News Network columnist