Business in a Social Media World
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The Best (And Most Beautiful) B2B Instagram Examples - Insights

From insights.newscred.com

B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even offic
Cendrine Marrouat - cendrinemarrouat.com:

I love the Adobe account. What about you?

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Video Marketing Ideas: 9 Ways to Promote Video Content | WordStream

From www.wordstream.com

So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
Cendrine Marrouat - cendrinemarrouat.com:

Nice tips for people with limited budgets! 

P.j. Germain's curator insight, September 11, 2:55 PM

#video #marketing

After the click: The ROI fallacy - Mobile Marketer - Columns

From www.mobilemarketer.com

By Emily AdamsImpression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.
Cendrine Marrouat - cendrinemarrouat.com:

I like this article because it asks us to stop looking at the tip of the iceberg.

If you want real results, focus on the big picture, not just immediate ROI.

peppersnews's comment, August 5, 11:44 PM
Great

Should I buy likes and fans for my social media profiles?

From socialmediaslant.com

Bonjour Cendrine, Do you offer guest blogging services in French? I am looking for writer to write and publish articles about social media on related websites to improve my website rankings (SEO).
Cendrine Marrouat - cendrinemarrouat.com:

A question I see everywhere...

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9 things most people don’t understand about SEO

From searchengineland.com

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
Cendrine Marrouat - cendrinemarrouat.com:

An article on SEO in plain English? Here you go! :-)

Henry-Louis Regimbeau's curator insight, September 18, 6:44 AM

An article on SEO in plain English? Here you go! :-)

The Basics of Great B2B Social Media Policy - B2B News Network

From www.b2bnn.com

According to the latest Sprout Social Index, customer queries via social media have increased by 18 percent in the last 12 months. And yet, only 11 percent of them are addressed. Even worse, companies take an average of 10 hours to follow up and send 20 times more promotional messages than actual responses! These stats …
Cendrine Marrouat - cendrinemarrouat.com:

In my latest contribution for B2B News Network, I share useful tips and examples to help you build a winning social media policy.

 

Whether your company has many employees or just a few, it's important to have all your bases covered. And the post works for B2C firms as well.

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How to Pitch Brands When You Have Low Traffic

From www.problogger.net

A common question from new bloggers is “How big do I have to be before I can start working with brands?” - but it's not always about the audience size.
Cendrine Marrouat - cendrinemarrouat.com:

Strangely enough, I started reading the post at the end. The last paragraph would have been a perfect introduction:

"When you’re just starting out or have low traffic, a sound approach is to do whatever you can to prove your worth. Having a blog or social media following doesn’t entitle you to anything. No matter the size of your audience you should always be prepared to prove your relevance and benefit to a brand."

This article does a good job helping you focus on what truly matters: personalization and benefits. 

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Why you should break these 6 rules in writing | How To Write Better

From howtowritebetter.net

Breaking writing rules is essential to express your personality online, as the internet brings written and spoken English closer. Here's how to do it well.
Cendrine Marrouat - cendrinemarrouat.com:

Writing for the web is not as easy as it seems. After studying the intricacies of the English language for many years at university, it took me a while to figure out my online style.

As Suzan St Maur states in her excellent post, you don't have to change your personality. But you have to be aware that people read content differently online and offline.

#1 remains the most important rule though: If you want to break the rules, make sure you know them first. ;-)

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Watch how you share on social media about the Olympics!

From janetfouts.com

There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.
Cendrine Marrouat - cendrinemarrouat.com:

During the last Olympics, some brands were in trouble for using specific words. This year, again, make sure you know what's happening. Janet Fouts has some important tips for you. 

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How to optimise your videos for better ranking on YouTube | Search Engine Watch

From searchenginewatch.com

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
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