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Why Writing 'Blog Post Series' is Like Fishing with Nets | via @listly

A single post is like a hook trying to catch prospects attention. What chance does your 1 hook stand? Blog Post Series let you scale like the net fisherman.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Brilliant post by Nick Kellet!

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Business in a Social Media World
The best social media content to help you take your business to the next level.
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16 Tips For Using The New Pinterest Smart Feed

16 Tips For Using The New Pinterest Smart Feed | Business in a Social Media World | Scoop.it

Pinterest is slowly but surely becoming one of the most important social networks around. And not just for DIY stuff and home decor.


It doesn't matter in which industry you work. If you want to get exposure, Pinterest will provide it to you. However, you have to do more than pinning for the sake of pinning. Everything, from your pins to your boards, has to be optimized. You also have to interact with other members, repin, and like their pins.


In this excellent article written Stacey Corrin, you will learn that Pinterest is a little like Instagram. You reap what you sow. 


"It seems Pinterest is finally putting an emphasis on quality content. No more is it a game of how often you pin or how many followers you have to see your pins. It’s about providing the best value you can offer, in order to warrant showing up in someone’s feed."


Read it at http://staceycorrin.co.uk/16-tips-using-pinterest-smart-feed/


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5 practices to market your next event successfully online (Infographic)

5 practices to market your next event successfully online (Infographic) | Business in a Social Media World | Scoop.it
In this day and age, it is not enough to organize an event and wait for people to find you. If you want to draw the crowds, you have to reach out to them first. It's about marketing in a smart way.
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Comunicologos.com's curator insight, November 21, 8:05 AM

Marketing On-line 5 Best Pratices

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5 practices to market your next event successfully online (Infographic)

5 practices to market your next event successfully online (Infographic) | Business in a Social Media World | Scoop.it
In this day and age, it is not enough to organize an event and wait for people to find you. If you want to draw the crowds, you have to reach out to them first. It's about marketing in a smart way.
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Comunicologos.com's curator insight, November 21, 8:05 AM

Marketing On-line 5 Best Pratices

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10 Tips to Improve Your Pinterest Marketing Strategy

10 Tips to Improve Your Pinterest Marketing Strategy | Business in a Social Media World | Scoop.it

Like every other social networks, Pinterest requires a strategy to work. You don't have to reinvent the wheel. You have to think like your customers. 


What does it mean? Imagine yourself in their homes. How do you think they would organize everything? Your boards and pins have to make sense.

That's what William Johnson's article brought to mind. And it will be helpful for my own strategy! 


Read the post at http://socialmouths.com/blog/2014/06/06/pinterest-marketing-strategy/


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20 Excellent Tips for Emails That Convert

20 Excellent Tips for Emails That Convert | Business in a Social Media World | Scoop.it

Everything about this article is great. From the visual layout to the case studies, it's a real goldmine for anyone interested in improving their newsletter.


Like Jimmy Daly, the author, I think Quora does a stellar job with their email updates. I click the links every time they land in my inbox! 

My favorite tip is #9: Keep readers on their toes. It's all about building expectations so that you can create loyalty. 

Bookmark this one!


Read at http://blog.getvero.com/guides/email-marketing-best-practices


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5 tools and services that caught my attention this month (November 2014)

5 tools and services that caught my attention this month (November 2014) | Business in a Social Media World | Scoop.it

Welcome to a new roundup of social media tools and services! This month, let me introduce you to Smore, GIFMaker.me, Scoopinion, Content Idea Generator, and Primal.


Content curators are going to love this list!


View it at http://socialmediaslant.com/tools-services-november-2014/


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Towards More Personalized Feeds on Twitter and Facebook

Towards More Personalized Feeds on Twitter and Facebook | Business in a Social Media World | Scoop.it
Facebook’s News Feed changes, Privacy Basics and TOS update, Twitter’s plans for Timelines / Direct Messages, & Haiku Deck’s integration into SlideShare.
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Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer | Business in a Social Media World | Scoop.it

Reposting content on third-party websites has been a hot topic ever since LinkedIn started allowing members to write posts for the platform. Many people have been re-sharing their content verbatim there.


Neil Patel addresses the issue well in this post. It's backed by personal experience, which makes it a very valuable case study.


Patel offers three suggestions: 


- Rewrite the content

- Talk to the site owner

- Post the content on the other site only


He also talks about the rel=canonical tag.


Very interesting!


Read the article at http://www.quicksprout.com/2014/11/03/should-you-repost-your-blog-content-on-other-websites/


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Nine0Media's curator insight, November 13, 12:44 PM

#SEOLocal #DIYSEO #SocialMediaTools

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Introduction to social media policy (Slides)

Introduction to social media policy (Slides) | Business in a Social Media World | Scoop.it
If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral -- especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company’s reputation.


Read the article at http://socialmediaslant.com/introduction-to-social-media-policy-slides/


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This Week in Social Media: It’s a Mobile World! - Paper.li

This Week in Social Media: It’s a Mobile World! - Paper.li | Business in a Social Media World | Scoop.it

This week’s roundup touches on mobile, marketers and measurement practices.


Do you know that there are now more than 3 billion Internet users around the world? 


Read the article at http://blog.paper.li/2014/11/10/week-social-media-mobile-world/


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The Secret to Getting #1 Rankings on Google…Using Pinterest!

The Secret to Getting #1 Rankings on Google…Using Pinterest! | Business in a Social Media World | Scoop.it

Have you ever noticed how well Pins fare in Google Search? Well, thanks to Kim Garst, you can now increase the likelihood of your content being found. She has an awesome tip for you!


Read the article at http://kimgarst.com/the-secret-to-getting-rankings-on-google-using-pinterest


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The 2014 Visual Guide for Social Media Networks [INFOGRAPHIC]

The 2014 Visual Guide for Social Media Networks [INFOGRAPHIC] | Business in a Social Media World | Scoop.it

This great infographic features tips for Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr,  Pinterest, Instagram, and Vine.


Check it out at http://www.pagemodo.com/blog/the-2014-visual-guide-for-social-media-networks-infographic/


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No Boxes's curator insight, November 10, 1:35 PM

Tips for using #social media platforms.

Nine0Media's curator insight, November 10, 3:08 PM

#SEOLocal #SocialMediaTools

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 11, 3:27 AM

Some of the figures in the data can be mind boggling. 350 million photos a day?

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Iceberg Pages: A Universe Beneath Your Site - Doktor Spinn

Iceberg Pages: A Universe Beneath Your Site - Doktor Spinn | Business in a Social Media World | Scoop.it

Have you ever heard of iceberg pages? They are pages that you have created but may not automatically want to display in your menu section. However, they play a vital role, especially with search engines.

Jerry has done an excellent job at showing examples with his own website. My favorite? The one about special events.

Read and bookmark, it's pure gold!


The article is at http://doktorspinn.com/2014/11/06/iceberg-pages/


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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere | Business in a Social Media World | Scoop.it
After the social media “gold rush” of the last three or four years, it’s time for most brands to step back and look at their social efforts more critically. This means asking some straightforward questions. Do you really need to spend time and money on all of the social networks? Does that Instagram account actually drive traffic to your site, or is it just a staff time-suck? Let's say, for sake of example, you are a bank. Does it really make sense for you to keep on pinning?
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5 Areas of Customer Insights You’re Missing

5 Areas of Customer Insights You’re Missing | Business in a Social Media World | Scoop.it

Reading between the lines is one of the most beneficial things you can do for your business. 

For tip #1, I like using heatmaps. They are super useful to understand where someone stops reading.

For tip #2, I have found TweetDeck particularly useful. You can cover pretty much all the Twittersphere if you know how to do it well. 

Great article by Jeannie Walters. Read it at http://www.steamfeed.com/5-areas-customer-insights-youre-missing/


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Virality, the Bane of Social Media

Virality, the Bane of Social Media | Business in a Social Media World | Scoop.it

This post first appeared on my blog. I then decided to edit it for publication on the LinkedIn platform.

To me, we are totally wrong about the concept of "virality".  We just focus on numbers and tend to draw the far-fetched conclusion that anything can be easily replicated. 

Now, what are your thoughts? How do you define virality? 


Read the article at https://www.linkedin.com/pulse/article/20141105214452-41277595-virality-the-bane-of-social-media


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How to Add Video To Your LinkedIn Profile

How to Add Video To Your LinkedIn Profile | Business in a Social Media World | Scoop.it

If you use LinkedIn, do you know that you can add videos to your profile? 


Let Lewis Howes show you how in this quick tutorial. 


Watch it at http://lewishowes.com/linkedin/add-video-to-your-linkedin-profile/


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The Ultimate Guide to LinkedIn Search for People and Jobs

The Ultimate Guide to LinkedIn Search for People and Jobs | Business in a Social Media World | Scoop.it

The LinkedIn Search functionality is powerful and yet largely untapped.


Time to learn how to use it with Joe Stych. The tutorial covers pretty much everything, including filters and boolean serarch commands. 


A must-bookmark resource!


Read it at https://zapier.com/blog/linkedin-search-guide/


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#Bloggab chat: Finding your audience with Cendrine Marrouat

#Bloggab chat: Finding your audience with Cendrine Marrouat | Business in a Social Media World | Scoop.it
Yesterday, I had the opportunity to guest on #bloggab, a weekly Twitter chat on personal blogging hosted by professional producer, marketer, and digital content manager, Patrick Phillips. The chat was divided into two parts. During the first half hour, Patrick asked me 11 questions. The other half was more of an "open mic" discussion, with everyone adding their thoughts and questions. It was a great format. Some of the insights were also fantastic!
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How to Measure the ROI of Your Social Media Campaigns

The debate surrounding the ROI of social media has been raging on for years. And yet, I find it as useless as ever before.


There is a need for big brands to justify investments. But small businesses and solo-preneurs are in a different situation altogether. Social media allows them to connect with an audience they could have never reached before. And build relationships! That's the keyword here. 


Jim Belosic has some great pointers in this article. In particular, I like this quote:


Today's customers want a two-way conversation. In decades past, a company could blanket the airwaves, use direct mail to send out fliers and coupons, and fill the newspaper with cleverly crafted messages about their brand. These kinds of outbound efforts aren't as effective as they used to be. This doesn't mean that companies should ditch all other advertising and marketing efforts and invest only in social media. Instead, social media should be part of an overall strategy. The key is to make sure that there is a consistency across all the various investments.


Read the article at http://www.inc.com/jim-belosic/how-to-measure-the-roi-of-your-social-media-efforts.html

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Brian Fanzo's curator insight, November 4, 10:08 AM

Social Media when linked to business objectives can be tracked! 

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Lazy marketing and its perils [PODCAST]

Lazy marketing and its perils [PODCAST] | Business in a Social Media World | Scoop.it

A discussion that more of us need to have.


If you sell products online, you have a social business. You cannot cut corners. 


Listen at http://anthillonline.com/podcast-lazy-marketing-and-its-perils/

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This Week in Social Media: Q3 Results, Autoplay Video Ads, and Crowdfunding with Reddit

This Week in Social Media: Q3 Results, Autoplay Video Ads, and Crowdfunding with Reddit | Business in a Social Media World | Scoop.it

My new weekly roundup for the Paper.li Blog. Every Monday, I will highlight three social media news items or stats that you must know.


Hope you will find this series useful!


Read the first article at http://blog.paper.li/2014/11/03/week-social-media-q3-results-autoplay-video-ads-crowdfunding-reddit/

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Display selected Tweets in your sidebar in a few easy steps

Display selected Tweets in your sidebar in a few easy steps | Business in a Social Media World | Scoop.it

I initially saw the question on Quora and answered it there. But, due to its relevancy to readers of Social Media Slant, I figured that a deeper tutorial would be even more helpful.


Read it at http://socialmediaslant.com/twitter-widgets-specific-tweets-blog/

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How to Defend Against Content Theft

How to Defend Against Content Theft | Business in a Social Media World | Scoop.it

Neil Patel has written one of the most thorough posts on the topic of content protection online. The list of tools is great too!


Read at http://www.searchenginejournal.com/defend-content-theft/116016/

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呂佳旻's curator insight, November 2, 8:35 AM

How useful it is!!

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This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal | Business in a Social Media World | Scoop.it

Looking for an idea to fuel your creativity for your next campaign? Here is a fantastic example.


The Undress is a simple idea, but it addresses a very real need for women. Hence the incredible funding results! 


Watch the video at http://www.adweek.com/adfreak/outfit-designed-help-change-clothes-public-2000-its-kickstarter-goal-161132


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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com