Business in a Social Media World
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How to Turn Your Social Media Upside Down

From growmap.com

Some people believe it's enough to have a social media presence, but this viewpoint is shortsighted. Here's how to have a results-oriented SMM strategy.
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Why Pods and other 'miracle' tricks are bad for your Instagram strategy - Social Media Slant

From socialmediaslant.com

It’s been a month since I announced my return and change of focus for the blog. And you have been asking me questions. One of them is: Why did you leave Facebook? I won’t answer today,
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Instagram 'follower bot' service Instagress 'forced to close' by platform

From www.prweek.com

Instagram 'follower bot' service Instagress 'forced to close' by platform. From PR Week
Cendrine Marrouat - cendrinemarrouat.com:

Some great news, at last! Too many people think that growing a solid audience is a walk in the park. Let's hope that Instagram takes care of the other apps out there!

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Don't Even Try Using These Banned Instagram Hashtags

From www.huffingtonpost.com

We don't care how "#hardcore" you are.
Cendrine Marrouat - cendrinemarrouat.com:

Apparently, Instagram has banned a list of hashtags. If you use them, your posts won't show up on the result pages for them.

That makes sense to me. Many in that list have probably been used for sexual or pornographic content.

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The Rise of Fake Influencers: #Instagate

From eatlivetraveldrink.com

I want to be completely upfront and say that I am fully prepared for the backlash of excuses from people who claim they are growing naturally and not purchasing followers or likes. If I was ok with letting people like this rob companies out of money and products – I would just stay hush over…
Cendrine Marrouat - cendrinemarrouat.com:

The numbers game continues. People are so obsessed with looking good on paper that they don't understand the impact their short-sighted strategy has on their entire field. This is disgusting!

 

Photographers, please stop buying followers and engagement. Focus on your stories, the quality of your images. Seek to show what makes you unique. 

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Social media in numbers (Q1 2017) - Social Media Slant

From socialmediaslant.com

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2017. (Bringing you this quarterly
Cendrine Marrouat - cendrinemarrouat.com:

I'm back with my quarterly roundup of social media stats from around the web. I don't think you'll find a more comprehensive post anywhere! 

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Are You Violating Intellectual Property Rights on Social Media? | Socialnomics

From socialnomics.net

Are You Violating Intellectual Property Rights on Social Media? Social media is a brilliant way for people to communicate quickly and creatively. You can share
Cendrine Marrouat - cendrinemarrouat.com:

Common sense at its best, if you ask me. This is especially important for photographers. Beyond watermarking your photos, make sure that you have a plan in place to contact culprits. DMCA takedowns are also very effective. 

I did it with Tumblr several times and found the company really quick to act. 

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5 Reasons Why Content Curation Could Be Fatal For Your Content Marketing Strategy

From www.rightmixmarketing.com

Content curation is a very powerful content marketing strategy, which is used by plenty of successful businesses. For some reason, content curation could even
Cendrine Marrouat - cendrinemarrouat.com:

I was expecting a well-balanced article on the pros and cons of content curation. However, I found myself shaking my head at every turn. The author clearly doesn't understand what curation is.

 

It's sad, as it is published on a reputable blog that I have followed for years...

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The myth of the duplicate content penalty

From searchengineland.com

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
Cendrine Marrouat - cendrinemarrouat.com:

Let's stop the madness: Duplicate content is a myth. 

Read the article to understand how to optimise your content...

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Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

From www.adweek.com

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that kind of success.
Cendrine Marrouat - cendrinemarrouat.com:

An excellent campaign. The marketing team really put a lot of thoughts in it!

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The Best (And Most Beautiful) B2B Instagram Examples - Insights

From insights.newscred.com

B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even offic
Cendrine Marrouat - cendrinemarrouat.com:

I love the Adobe account. What about you?

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Video Marketing Ideas: 9 Ways to Promote Video Content | WordStream

From www.wordstream.com

So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
Cendrine Marrouat - cendrinemarrouat.com:

Nice tips for people with limited budgets! 

After the click: The ROI fallacy - Mobile Marketer - Columns

From www.mobilemarketer.com

By Emily AdamsImpression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.
Cendrine Marrouat - cendrinemarrouat.com:

I like this article because it asks us to stop looking at the tip of the iceberg.

If you want real results, focus on the big picture, not just immediate ROI.

peppersnews's comment, August 5, 2016 11:44 PM
Great

Should I buy likes and fans for my social media profiles?

From socialmediaslant.com

Bonjour Cendrine, Do you offer guest blogging services in French? I am looking for writer to write and publish articles about social media on related websites to improve my website rankings (SEO).
Cendrine Marrouat - cendrinemarrouat.com:

A question I see everywhere...

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9 things most people don’t understand about SEO

From searchengineland.com

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
Cendrine Marrouat - cendrinemarrouat.com:

An article on SEO in plain English? Here you go! :-)

Henry-Louis Regimbeau's curator insight, September 18, 2016 6:44 AM

An article on SEO in plain English? Here you go! :-)

The Basics of Great B2B Social Media Policy - B2B News Network

From www.b2bnn.com

According to the latest Sprout Social Index, customer queries via social media have increased by 18 percent in the last 12 months. And yet, only 11 percent of them are addressed. Even worse, companies take an average of 10 hours to follow up and send 20 times more promotional messages than actual responses! These stats …
Cendrine Marrouat - cendrinemarrouat.com:

In my latest contribution for B2B News Network, I share useful tips and examples to help you build a winning social media policy.

 

Whether your company has many employees or just a few, it's important to have all your bases covered. And the post works for B2C firms as well.

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How to Pitch Brands When You Have Low Traffic

From www.problogger.net

A common question from new bloggers is “How big do I have to be before I can start working with brands?” - but it's not always about the audience size.
Cendrine Marrouat - cendrinemarrouat.com:

Strangely enough, I started reading the post at the end. The last paragraph would have been a perfect introduction:

"When you’re just starting out or have low traffic, a sound approach is to do whatever you can to prove your worth. Having a blog or social media following doesn’t entitle you to anything. No matter the size of your audience you should always be prepared to prove your relevance and benefit to a brand."

This article does a good job helping you focus on what truly matters: personalization and benefits. 

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Why you should break these 6 rules in writing | How To Write Better

From howtowritebetter.net

Breaking writing rules is essential to express your personality online, as the internet brings written and spoken English closer. Here's how to do it well.
Cendrine Marrouat - cendrinemarrouat.com:

Writing for the web is not as easy as it seems. After studying the intricacies of the English language for many years at university, it took me a while to figure out my online style.

As Suzan St Maur states in her excellent post, you don't have to change your personality. But you have to be aware that people read content differently online and offline.

#1 remains the most important rule though: If you want to break the rules, make sure you know them first. ;-)

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Watch how you share on social media about the Olympics!

From janetfouts.com

There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.
Cendrine Marrouat - cendrinemarrouat.com:

During the last Olympics, some brands were in trouble for using specific words. This year, again, make sure you know what's happening. Janet Fouts has some important tips for you. 

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How to optimise your videos for better ranking on YouTube | Search Engine Watch

From searchenginewatch.com

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
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Want Your Content to Be Unique? Focus on "How" More Than "What." - RecessionSolution.com - Marketing, Content Marketing, and Business Help

From recessionsolution.com

"There are no original ideas. There are only original people." - Barbara Grizzuti Harrison --- "Originality is nothing but judicious imitation. The most
Cendrine Marrouat - cendrinemarrouat.com:

I am not a fan of Justin Bieber's, but the case study Scott Aughtmon chose is excellent.

 

As I always say: "All the ideas in the world have been used. What matters is the twist you put on yours."

 

This article is a great reminder of what content creators really need to do to build loyalty and trust. Bookmark!

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Droplets 7 - Cendrine Marrouat Photography

From creativeramblings.com

For a long time this year, the weather didn’t allow me to go anywhere to take photos. So I used my backyard as a source of inspiration. Today’s photo didn’t look very good after initial processing. But, I remembered an extraordinary image I had seen in a forum. It took me a while to figure …
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5 characteristics of a social media professional jerk

From socialmediaslant.com

Social media is a fantastic medium of communication. Unfortunately, it is only as good as people want it to be. As a social media advocate and professional, I follow a lot of peers. While a majority are awesome at what they do, there are some whose behavior gives the industry a very bad name. I call them the social media professional jerks. How do they qualify as jerks? Here are five reasons below.
Cendrine Marrouat - cendrinemarrouat.com:

I have met quite a few of these in my career...

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Why LinkedIn is the Only Social Media I Use

From www.problogger.net

So, if we can’t do everything, we have to recognize that we’re faced with a choice: we can do many things badly, or we can do a few things really well.
Cendrine Marrouat - cendrinemarrouat.com:
Is it wise to focus on just one social network? If you are a regular social media user, why not? However, if you own a business, think again! 
 
With that said, Matthew Oleniuk shares some great insights on LinkedIn in this post. Despite being far from perfect and the company having removed some excellent features over the years, it's still the platform where business professionals can get solid leads. 
 
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