Business in a Social Media World
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Droplets 7 - Cendrine Marrouat Photography

From creativeramblings.com

For a long time this year, the weather didn’t allow me to go anywhere to take photos. So I used my backyard as a source of inspiration. Today’s photo didn’t look very good after initial processing. But, I remembered an extraordinary image I had seen in a forum. It took me a while to figure …
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5 characteristics of a social media professional jerk

From socialmediaslant.com

Social media is a fantastic medium of communication. Unfortunately, it is only as good as people want it to be. As a social media advocate and professional, I follow a lot of peers. While a majority are awesome at what they do, there are some whose behavior gives the industry a very bad name. I call them the social media professional jerks. How do they qualify as jerks? Here are five reasons below.
Cendrine Marrouat - cendrinemarrouat.com:

I have met quite a few of these in my career...

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Why LinkedIn is the Only Social Media I Use

From www.problogger.net

So, if we can’t do everything, we have to recognize that we’re faced with a choice: we can do many things badly, or we can do a few things really well.
Cendrine Marrouat - cendrinemarrouat.com:
Is it wise to focus on just one social network? If you are a regular social media user, why not? However, if you own a business, think again! 
 
With that said, Matthew Oleniuk shares some great insights on LinkedIn in this post. Despite being far from perfect and the company having removed some excellent features over the years, it's still the platform where business professionals can get solid leads. 
 
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How to Discover Your Customers' Favorite Social Media Platforms - Copyblogger -

From www.copyblogger.com

Beth Hayden shows you how to find your target audience's favorite social media sites so you can optimize your content marketing efforts on those platforms.
Cendrine Marrouat - cendrinemarrouat.com:

As I always say, you don't need to be everywhere in social media. You just need to be where your audience likes hanging out.

This excellent step-by-step guide will not just save you time. It will also allow you to save money and laser-target your social media strategy. 

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38+ Examples of Brands Doing Great Content

From contentmarketinginstitute.com

Experts share 38 brands that are doing great content marketing – Content Marketing Institute
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The History of Content Marketing [Updated Infographic]

From contentmarketinginstitute.com

Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute
Cendrine Marrouat - cendrinemarrouat.com:

I knew content marketing had been around for a long time. But I had no idea that it dated back to before The Furrow!

 

Very cool infographic from Content Marketing Institute!

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SEMrush Study: 11 Most Common On-Site SEO Issues

From www.semrush.com

Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
Cendrine Marrouat - cendrinemarrouat.com:

"Bad SEO is not always about a direct violation of search engine rules, it sometimes results from simply not taking proper care of your website and your users." - Elena Terenteva

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Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

From conversionxl.com

Is your list's value decreasing? Here's how to reactivate a tired email list by either reactivating or unsubscribing those who are slipping away.
Cendrine Marrouat - cendrinemarrouat.com:

I like the article. It doesn't place the blame on business owners like so many in the same category.

 

Having low opening / clickthrough rates is not the sign that you are automatically doing a bad job with your newsletter. People are fickle and change. 

 

Removing inactive subscribers will be good on your wallet and also help you get a better view of the metrics that matter. 

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Just because something is online...

From socialmediaslant.com

A while ago, a Google+ user shared a lovely photo in one of the Communities to which I belong. When I asked them who had taken it, they explained that they had no idea. The same thing happened with several other users in the next fe
Cendrine Marrouat - cendrinemarrouat.com:

Copyright infringement is a real issue. Ask any content creator (especially photographers) and they will tell you that they have had to fight against people who take their content without crediting them... 

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How to Choose a Domain Name - Whiteboard Friday

From moz.com

What should online marketers and entrepreneurs keep in mind when they sit down to choose a domain name? In today's Whiteboard Friday, Rand covers eight criteria for picking a winner.
Cendrine Marrouat - cendrinemarrouat.com:

This is the best video I have ever watched on how to choose a domain name!

 

Rand Fishkin has a knack for explaining the basics. And the examples are awesome and easy to remember.

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The Many Unheralded Perils of Automating Your Customer Service

From www.entrepreneur.com

You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.
Cendrine Marrouat - cendrinemarrouat.com:

Automation can be a great thing. However, as David Leonhardt shares in this article, it's overused and abused, to the point of sacrificing the customer experience.
That actually reminds of the incredible number of auto DMs I still get on Twitter every day...

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Online trolls are ruining social-media marketing

From www.marketwatch.com

Online-media companies and social-media platforms are closing comments sections, writes John Delaney.
Cendrine Marrouat - cendrinemarrouat.com:

Timely article! It's true that trolls are not interested in productive conversations. They are just there to deride and waste people's time.

Is closing comment sections the solution, though? That would make a very interesting discussion.

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You never know who is watching you

From socialmediaslant.com

"Brought to you by Cendrine Marrouat, who I think is simply brilliant." When I caught this mention in my Inbox last night (thank you Talkwalker Alerts!), I immediately clicked on the link to see where it would lead me. I landed on the blog of Ula Gaha, a librarian working at Mississippi State University. I looked around the site and found out that she had already mentioned my name several times. It took me a few seconds to locate her Twitter handle. I then sent her a " thank you" message.
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Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips

From www.toprankblog.com

Learn how B2B companies are getting their feet wet with Snapchat by offering their followers fun and engaging content.
Cendrine Marrouat - cendrinemarrouat.com:

I don't understand why any business would want to invest time and money into creating content that disappears within 24 hours. But that's just me, of course.

 

It's a good list of examples anyway. 

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The 11 Best Corporate Storytelling Examples of All Time

From ozcontent.com

Check out this list of awesome corporate storytelling examples to jumpstart your company's content marketing game.
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Google: Short Articles Won't Penalize Your Site; Think About Users

From www.seroundtable.com



Google's John Mueller covered lots and lots of myths this past Friday in the Google Hangout on Google+. He said at the 34:37 minute mark that having short articles won't give you a Google penalty. He also said that even some long articles can be confusing fo
Cendrine Marrouat - cendrinemarrouat.com:

Proof, once again, that quality rules over quantity...

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How to Manage Negative Social Media Comments

From www.bedigitalgiants.com

How do you manage negative social media comments? Use this helpful infographic to walk you through the process.
Cendrine Marrouat - cendrinemarrouat.com:

I don't know anyone, even as a regular user, who hasn't had to deal with negative comments online.

While responses from individuals don't have to follow any specific rule, things are very different when it comes to businesses. 

This is a great infographic with very clear rules to follow. 

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7 Clever Ways to Write a Killer First Paragraph

From curatti.com

A great title isn’t enough. Sometimes, articles need a little something more to hook readers. What’s that little extra? You find it in the first paragraph
Cendrine Marrouat - cendrinemarrouat.com:

When it comes to content writing, most experts talk about the importance of headlines. However, you need more than a great title to entice people to continue reading. The first paragraph also sets the tone and potential completion rate.

Interesting list!

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What Marketers Say: Marketing Automation No-nos - GetResponse Blog

From blog.getresponse.com

A while ago, we reached out to marketers on Twitter to get their take on marketing automation. You can see some their thoughts and tips here and here. Today, we give you a few things from them on what NOT to do when it comes to automating your marketing. Don’t just send   @getresponse also, …
Cendrine Marrouat - cendrinemarrouat.com:

Kind of duh 101, but apparently, many marketers still don't understand that tools cannot replace the human touch.

Good list nonetheless!

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Content Curation for B2B: 5 great examples - B2B News Network

From www.b2bnn.com

A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that …
Cendrine Marrouat - cendrinemarrouat.com:

Content curation is now used by a majority of businesses. However, in the B2B space, things tend to be a little slower. 

 

It doesn't mean that firms are not doing a great job. Here are a few examples...

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Six Excuses Small Businesses Make for Not Having a Website [Infographic]

From www.marketingprofs.com

Web Sites - Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.
Cendrine Marrouat - cendrinemarrouat.com:

It's shocking that, in 2016, so many people don't know the definition of social media. A website is a social medium.

 

I'm not sure I agree with #6. However, anyone who has worked with small businesses will find the rest on point!

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Focus on these 3 Facebook Advertising Metrics

From www.youtube.com

Are you advertising on Facebook, or looking to get started? Then you’re probably staring at a wall of ad performance numbers! Let’s cut through the Faceboo
Cendrine Marrouat - cendrinemarrouat.com:

Love it or hate it, Facebook is still THE major platform for businesses. Ads, in particular, can be difficult to figure out.

 

I find Ed Leake's video very easy to understand. Nothing beats plain English to me.

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How To Convert Your Instagram And Pinterest Followers Into Customers

From www.uklinkology.co.uk

Wondering how to convert your Instagram and Pinterest followers into customers? It's easier than you might think. Follow this guide to get started right now.
Cendrine Marrouat - cendrinemarrouat.com:

A+ for brand creativity in these examples!  

What's even better is that you don't need a huge budget to emulate the tactics...

usdchildish's comment, July 9, 12:23 AM
Breathtaking...!!

7 Things Professional Writers Know That Amateurs Don’t

From goinswriter.com

Success in any field is more about commitment to a process than it is about finding shortcuts. Here are seven things I learned
Cendrine Marrouat - cendrinemarrouat.com:

This is one of the most insightful posts I have ever read on the topic of professional writing. I found myself nodding at every sentence.

 

More importantly, each piece of advice works for any field and industry. Whether you are a small business owner or solo-preneur, you will enjoy this read.

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