Here is a quick roundup of some of the latest happenings in the social media world.
URL-shortening service Bitly released on Tuesday three new social data
We don't care how "#hardcore" you are.
Apparently, Instagram has banned a list of hashtags. If you use them, your posts won't show up on the result pages for them.
That makes sense to me. Many in that list have probably been used for sexual or pornographic content.
I want to be completely upfront and say that I am fully prepared for the backlash of excuses from people who claim they are growing naturally and not purchasing followers or likes. If I was ok with letting people like this rob companies out of money and products – I would just stay hush over…
The numbers game continues. People are so obsessed with looking good on paper that they don't understand the impact their short-sighted strategy has on their entire field. This is disgusting!
Photographers, please stop buying followers and engagement. Focus on your stories, the quality of your images. Seek to show what makes you unique.
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2017. (Bringing you this quarterly
I'm back with my quarterly roundup of social media stats from around the web. I don't think you'll find a more comprehensive post anywhere!
Are You Violating Intellectual Property Rights on Social Media? Social media is a brilliant way for people to communicate quickly and creatively. You can share
Common sense at its best, if you ask me. This is especially important for photographers. Beyond watermarking your photos, make sure that you have a plan in place to contact culprits. DMCA takedowns are also very effective.
I did it with Tumblr several times and found the company really quick to act.
Content curation is a very powerful content marketing strategy, which is used by plenty of successful businesses. For some reason, content curation could even
I was expecting a well-balanced article on the pros and cons of content curation. However, I found myself shaking my head at every turn. The author clearly doesn't understand what curation is.
It's sad, as it is published on a reputable blog that I have followed for years...
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
Let's stop the madness: Duplicate content is a myth.
Read the article to understand how to optimise your content...
We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that kind of success.
An excellent campaign. The marketing team really put a lot of thoughts in it!
By Emily AdamsImpression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.
I like this article because it asks us to stop looking at the tip of the iceberg.
If you want real results, focus on the big picture, not just immediate ROI.
According to the latest Sprout Social Index, customer queries via social media have increased by 18 percent in the last 12 months. And yet, only 11 percent of them are addressed. Even worse, companies take an average of 10 hours to follow up and send 20 times more promotional messages than actual responses! These stats …
In my latest contribution for B2B News Network, I share useful tips and examples to help you build a winning social media policy.
Whether your company has many employees or just a few, it's important to have all your bases covered. And the post works for B2C firms as well.
A common question from new bloggers is “How big do I have to be before I can start working with brands?” - but it's not always about the audience size.
Strangely enough, I started reading the post at the end. The last paragraph would have been a perfect introduction:
"When you’re just starting out or have low traffic, a sound approach is to do whatever you can to prove your worth. Having a blog or social media following doesn’t entitle you to anything. No matter the size of your audience you should always be prepared to prove your relevance and benefit to a brand."
This article does a good job helping you focus on what truly matters: personalization and benefits.
Breaking writing rules is essential to express your personality online, as the internet brings written and spoken English closer. Here's how to do it well.
Writing for the web is not as easy as it seems. After studying the intricacies of the English language for many years at university, it took me a while to figure out my online style.
As Suzan St Maur states in her excellent post, you don't have to change your personality. But you have to be aware that people read content differently online and offline.
#1 remains the most important rule though: If you want to break the rules, make sure you know them first. ;-)
There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.
During the last Olympics, some brands were in trouble for using specific words. This year, again, make sure you know what's happening. Janet Fouts has some important tips for you.
"There are no original ideas. There are only original people." - Barbara Grizzuti Harrison --- "Originality is nothing but judicious imitation. The most
I am not a fan of Justin Bieber's, but the case study Scott Aughtmon chose is excellent.
As I always say: "All the ideas in the world have been used. What matters is the twist you put on yours."
This article is a great reminder of what content creators really need to do to build loyalty and trust. Bookmark!
Social media is a fantastic medium of communication. Unfortunately, it is only as good as people want it to be. As a social media advocate and professional, I follow a lot of peers. While a majority are awesome at what they do, there are some whose behavior gives the industry a very bad name. I call them the social media professional jerks. How do they qualify as jerks? Here are five reasons below.
I have met quite a few of these in my career...
So, if we can’t do everything, we have to recognize that we’re faced with a choice: we can do many things badly, or we can do a few things really well.
Beth Hayden shows you how to find your target audience's favorite social media sites so you can optimize your content marketing efforts on those platforms.
As I always say, you don't need to be everywhere in social media. You just need to be where your audience likes hanging out.
This excellent step-by-step guide will not just save you time. It will also allow you to save money and laser-target your social media strategy.