Community and Evolution is the collision between Cendrine Marrouat's B2B News Network Mary Green interview and Columnfive's' Evolution of Human Connection.
Yes, @Martin (Marty) Smith, community building is hard. You have to be present, authentic, and pay attention to your message. These are three things we often talk about, but in a superficial manner, IMO.
A brand cannot just drop messages and leave. The team has to go beyond the obvious and grandiloquent words, and work in the shadows to reap rewards.
In my 13 years as a freelancer, I have spent more time doing research, interacting with people, and curating content than actually creating posts. I'm not here just to make money. I also want to meet interesting people and build relationships that matter.
Another excellent piece from one of the hardest working marketers I know.
It just has to exist.
Many marketers are greedy and blind. They create too much content without really knowing why. They just follow what "experts" tell them to do.
Nick Westergaarden is right when he says that, "If we want more effective content marketing, we have to get smart with strategy." We need to do better and ask ourselves the right questions...
Very good article!
In this digital era, one concept is slowly making its way into the B2B landscape: online communities. Brands like SAP, NASA, Starbucks, and Oracle have paved the way and are now reaping the benefits of building more ‘human’ relationships with their prospects. Over the last couple of years, an increasing number of firms of all …
Interested in learning more about building a branded community in B2B? I interviewed one of the experts. Mary Green has a great track record of success in the field.
Content curation is one of my favorite topics. And since I love Scoop.it so much, it only made sense to host a conversation on both.
Thank you to @Guillaume Decugis for sharing his insights with us!
How we fixed a huge mistake we were making with our email marketing (and a few tips to help make your emails better, too).
Welcome emails are among the most difficult pieces of content to create. They have to be a good followup to your subscription process.
Sometimes, we want to say too much in them. As a result, we run the risk of overwhelming sendees.
Dave Gerhardt of Drift learnt a valuable lesson by paying attention to other welcome emails. It's a great case study that goes to prove what I always say: Others are an excellent source of inspiration. :-)
There are three ways to write for online readers. Learn the basics on how to write for the Web below. You might have heard that writing for the Web is different than other writing. And you would b…
When it comes to writing for the web, many people make the mistake of believing that it works like essays. I have had to explain many clients that attention-spans are much shorter online.
David Leonhardt has written a stellar post here.
"Before you start writing, define your goal. Are you trying to sell, to inform or to connect? Your goal will determine the approach you take. Once you have clarity on the approach, you can bring clarity to your readers."
Do you really need to blog to increase your business? Read this post and find out!
If you have ever wondered if you should stop blogging for a while, this article is for you. Sharon McElwee spent a few weeks not updating her own blog and shares her conclusions with us.
She may have lost traffic but her business and productivity have improved!
What’s even more satisfying than the first bite of a burger?
Starbucks, Oreo, Jamie Oliver, and Red Bull rock the Instagram scene in different ways. Even if your business is not in the same industry, you can certainly learn from them.
The other day, I used Starbucks' about page to teach a client in a totally different field how to create a winning bio...
Credit: Astrid Stawiarz/Getty Images Pinterest once had the reputation of being a place where young users, mostly women, could post pins about their pa
Nothing new or earth-shattering in this article. Actually, the title is quite misleading, as you may expect case studies.
With that said, it's great to be reminded of the basics...
New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog.
What a great article on SEO for blogging! I know all the tips but they are explained in plain English. So, the information is easy to read and absorb.
Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better defined your ideal customer you can […]
Guides to create ideal B2C personas are a dime a dozen. But the same cannot be said of the B2B space.
I really like how Brandon Gains explains the difference between B2B and B2C at the beginning of the post. Stellar info, especially with the examples!
Most people don't get too upset at anything a two-year-old kid says to them. That's because we don't believe that toddlers have a particularly good grasp on the nuances of the world, nor do they possess much in th
In other words, the uninformed critics don't deserve your attention...
As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out of ten, the conversation starts with this question: What are the benefits? The short answer is that there are many. I decided to ask curation experts I know to share their favorites …
Some of the most prominent experts on content curation answered my question: What are the main benefits of the practice?
Last month, Prince died at the age of 57. As always, brands quickly took to Twitter to honor the memory of the music legend. Cheerios came up with the following Tweet: Grieving fans and many other
The more I look at the tweet, the less I understand why Cheerios got such a bad rap. Was it in poor taste? Maybe, but at the end of the day, many of the branded Tweets I saw were much more tacky and self-promotional...
What do you think?
At Atomic Reach, we love Quora. We consider it a solid tool for promoting blogs and businesses. The Q&A site currently receives 100 million monthly unique visitors. Half of them live in the U.S.! Impressive numbers, right? And yet, many of the small business owners I know are either unaware that Quora exists or are …
Are you looking for a way to leverage Quora to increase the visibility of your business? Here is a mini-guide to help you get started on the right track.
Demian Farnworth reveals six essential qualities of product pages that dominate search results and make sales. Discover how to use them on your website.
Just before leaving the house for a photoshoot, I chanced upon this post.
It starts with a premise: Amazon has been around a lot longer than your own website. So, no matter how good your book / product is, its page will always appear after the page on Amazon in search results.
Duh, I thought. Until I read further.
Beyond SEO and link authority, there is something else that matters even more to the visitors of your product page: Your story.
Happy to see Saddleback Leather mentioned in this post. This company is one of the best at storytelling!
Metaphors are great for explaining things. Try and explain to a client that inbound marketing is about persona development, prospect watering-holes, regular communication, engagement
This is a seriously clever way of describing marketing and social media strategy to complete beginners!
Depending on whom you ask, Facebook is either the savior or destroyer of journalism in our time. An estimated 600 million people see a news story on Facebook every week, and the social network’s founder Mark Zuckerberg has been transparent about his goal to monopolize digital news distribution. “When news is as fast as everything else on Facebook, people will naturally read a lot more news,” he said in a Q&A last year, adding that he wants Facebook Instant Articles to be the “primary news experience people have.”
To me, this article speaks to what the Facebook team thinks of users in general. Anyone who has worked as a journalist knows how the public sees journalism...