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10 Colors That Increase Sales, and Why

10 Colors That Increase Sales, and Why | Business in a Social Media World | Scoop.it
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain
Cendrine Marrouat - www.socialmediaslant.com's insight:

Did you know that the colors you choose to use on your website / blog play a vital role in the bouncing rate and length of time people spend browsing? 

 

Brian Morris shares short but good insights on the "psychology" of colors in marketing in this article.  

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Business in a Social Media World
The best social media content to help you take your business to the next level.
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How To Choose A Blogging Platform

How To Choose A Blogging Platform | Business in a Social Media World | Scoop.it
It's time to choose a blogging platform. Is it as easy as visiting Blogger or is there a better business option- there is!
Cendrine Marrouat - www.socialmediaslant.com's insight:


If you are new to blogging, you will certainly enjoy this article. Mary Green delivers the basics in plain words.


  • Cons of blogging on third-party blogging platforms
  • Differences between WordPress.com and WP.org
  • Great plugins to get you started
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5 Essential Pinterest Tools to Power Up Your Pinterest Marketing - Social Bees Media

5 Essential Pinterest Tools to Power Up Your Pinterest Marketing - Social Bees Media | Business in a Social Media World | Scoop.it
Pinterest has seen dramatic growth since its inception, with well over 70 million users worldwide. Even though Pinterest is now concentrating on growing internationally, most of its appeal is still focused in the US, where over 70% of the users are young, affluent women, itching to spend their mon
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ManufacturingStories's curator insight, July 26, 1:39 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl



Jenny Frances - Social Bees Media's comment, July 28, 6:21 AM
thanks for sharing this Cendrine, much appreciated.
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Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes

Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes | Business in a Social Media World | Scoop.it
Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update.Note: Later we named t
Cendrine Marrouat - www.socialmediaslant.com's insight:


This new update is called Pigeon. According to the author, it's only for US English results right now...

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10 articles you may have missed (July 2014)

10 articles you may have missed (July 2014) | Business in a Social Media World | Scoop.it
Welcome to this second monthly roundup of my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
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GooglePlus Helper: Who sees your Google+ post?

GooglePlus Helper: Who sees your Google+ post? | Business in a Social Media World | Scoop.it
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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer | Business in a Social Media World | Scoop.it

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.

Cendrine Marrouat - www.socialmediaslant.com's insight:


@Guillaume Decugis and @Scoop.it tested the waters for us. Their conclusion makes complete sense. Do not just re-post. Tweak things to fit the platform. 

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The human brain loves visual content. This is why (Infographic)

The human brain loves visual content. This is why (Infographic) | Business in a Social Media World | Scoop.it
You may remember the infographic on visual content that I shared a couple of weeks ago. "The Visual Web: A Love Story" featured some insightful stats to prove that effective content marketing must include visuals. Here is another one on the same topic. Created by Column Five, it is a great example of what an infographic should look like: simple, well laid-out, and most importantly, appealing.
Cendrine Marrouat - www.socialmediaslant.com's insight:


One of the best infographics I have ever seen!

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Brian Fanzo's curator insight, July 24, 3:05 PM

Visual content works because it attracts attention and attention is hard to gain in social in 2014!

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Introducing Templates, Embedded Topics, and WordPress Integration through Scoop.it

Introducing Templates, Embedded Topics, and WordPress Integration through Scoop.it | Business in a Social Media World | Scoop.it
We started Scoop.it for a simple reason: back 4 years ago, we observed that Web 2.0 didn’t just bring all of us an opportunity but also created an expectation that would require new tools for busy professionals. With blogs, social networks and content platforms, you don’t just have a chance to become a media if you’d like to: you are now expected to regularly publish content. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc.
In short, you are the content you publish.
Of course, this means first of all you should participate and that’s what we’ve been focusing on enabling so far: an experience and a curation technology that makes it easier and time-efficient to discover, curate and publish quality content on our interests. But because this content is intimately connected to our online identity, reputation and brand, we’re pleased to launch today awesome and super easy new ways to brand your curated content with Scoop.it: Continue reading →
Cendrine Marrouat - www.socialmediaslant.com's insight:


This is major news on the Scoop.it front! I haven't tried the new features yet, so stay tuned for my review. 

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4 tips to deal with bad reviews

4 tips to deal with bad reviews | Business in a Social Media World | Scoop.it
So, you have released a book or announced your latest product? Congratulations, it is a great achievement! As exciting as this news may be for you, it would be a fallacy to believe that the rest of the world will share the same enthusiasm. Be ready for negative comments. Bad reviews are part of life. Every author or business owner gets at least one that makes them wonder whether they should give up on their dreams. Ask me how I know. ;-) In this article, I would like to share four simple tips to help you deal with the situation in a positive manner.
Cendrine Marrouat - www.socialmediaslant.com's insight:


The mistakes a lot of business owners make is to think that bad reviews are an attempt at discrediting their work. We have all seen the result of such thinking in the recent news.

In my article, I share four tips to help you deal with bad reviews. 

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Which Social Media Platforms Are Right For Your Small Business? | Staples | Business Hub | Staples.com®

Should you be tweeting, posting to Facebook or pinning? This helpful infographic will help you determine which social media channels make the most sense for your small business.
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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Business in a Social Media World | Scoop.it
Building a targeted community of followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Business in a Social Media World | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
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ManufacturingStories's curator insight, July 22, 2:05 PM

add your insight...


Caren Taubman Glasser's curator insight, July 25, 7:36 AM

Thanks @Robin Good for sharing this amazing resource. 

Caren Taubman Glasser's curator insight, July 25, 7:38 AM

Thanks @Robin Goodfor a great resource.

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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Business in a Social Media World | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"
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30 Small Businesses that Are Rocking Social Media

30 Small Businesses that Are Rocking Social Media | Business in a Social Media World | Scoop.it
The best social media marketing examples from some of the most creative small businesses all over the world - that are sure to leave you amazed.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Looking for inspiration for your next marketing campaign? You are in luck, because @Chris Cloutier has digged some of the best examples you will ever find. 


You will probably recognize a few of them. However, pay close attention to what all these campaigns have in common. 


If you answered "audiences", you are absolutely right! 


My favorite of them all remains Body Form. Yours? 

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Comunicologos.com's curator insight, July 20, 8:45 AM

Social Media Small Business

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Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social

Infographic: How Top Brands Maintain Healthy Twitter Feeds | Sprout Social | Business in a Social Media World | Scoop.it
Want to know how you can maintain a healthy Twitter feed? Here are a few tips to help you create a well-balanced content strategy for Twitter.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Each example in this article highlights an important part of social branding and promotion that is lacking in the strategy of many brands, big and small alike. 


"Inspiration is all around — take a look at some of the other brands you’re following for engagement ideas."

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Social media in numbers (July 2014)

Social media in numbers (July 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Cendrine Marrouat - www.socialmediaslant.com's insight:


This roundup is one for the books!

I found some stats for blogging, which is rare. Also included are neat infographics and demographic numbers for some major networks, including Instagram, YouTube, and Pinterest. 

I don't know about you, but I find those numbers fascinating!

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Social Media Engagement is Not a Strategy

Social Media Engagement is Not a Strategy | Business in a Social Media World | Scoop.it

 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

Cendrine Marrouat - www.socialmediaslant.com's insight:


Great curation by @Guillaume Decugis! I agree with Mark Schaefer here.


A strategy focused on engagement without other goals will automatically lead to failure. 

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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Business in a Social Media World | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Looking for ways to leverage Twitter more effectively? The answer is in this article. It's very basic, but that's actually all you need. :-)

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Business in a Social Media World | Scoop.it
Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fai...
Cendrine Marrouat - www.socialmediaslant.com's insight:


I am very happy to announce that I now am a Paper.li Blog Staff Writer. It's an honor to contribute content for a brand that is so focused on its users. Another perk is the ability to work alongside Kelly Hungerford, who has taught me a lot about community building and management.

In my first assignment, I had to highlight some of the benefits of content curation and show examples of how brands can use Paper.li to curate their way to the top.

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Google+ University - A Complete Curriculum for Business

Google+ University - A Complete Curriculum for Business | Business in a Social Media World | Scoop.it
Everything a business needs to get started on Google+. This free course includes 40+ modules from Google+ 101 to Google+ 601. Get started today!
Cendrine Marrouat - www.socialmediaslant.com's insight:


@Mike Allton has written extensively on Google+. And now he has gathered all the links in one article to make it easier for us to find what we are looking for. 


COURSE SYLLABUS:

  • GOOGLE+ 101: Introduction to Google+
  • GOOGLE+ 201: Getting Around The Plus
  • GOOGLE+ 301: Growing Your Business with Google+
  • GOOGLE+ 401: Advanced Plussing
  • GOOGLE+ 501: HOAs, Tools & Communities
  • GOOGLE+ 601: Google Authorship


Genius!

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100+ Attention-Grabbing Blog Post Title Templates That Work

100+ Attention-Grabbing Blog Post Title Templates That Work | Business in a Social Media World | Scoop.it
Here is a post that enumerates over a hundred templates to write clever blog post title. Moreover, this post will discuss concepts about how to write catchy titles, different adjective and action verbs to include in your title, and related useful tool to use.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Lots of title ideas for your blog posts! 

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20 WordPress Plugins for a More Powerful Blog

20 WordPress Plugins for a More Powerful Blog | Business in a Social Media World | Scoop.it
Learn the 10 WordPress plugins that power the Buffer blog, plus 10 more WordPress plugins we'd love to try.
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10 tips to speed up your WordPress blog

10 tips to speed up your WordPress blog | Business in a Social Media World | Scoop.it
Do you know that you have between three and five seconds to impress the visitors of your blog? If they do not find what they need within that short amount of time, they will leave -- and never come back. Good user experience does not stop at quality design and content. People do not have time to waste; they expect pages to load fast. And search engines like Google may also consider site speed a factor for ranking.
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25+ websites to find free images for your blog and projects

25+ websites to find free images for your blog and projects | Business in a Social Media World | Scoop.it
In this day and age, writing high-quality articles is not enough. Visitors want to be entertained visually as well. Adding images to your content will certainly make a difference in the experience of your audience. It will also increase your chances of being found in search engine results.
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Great Examples of Personal Logos and Branding

Great Examples of Personal Logos and Branding | Business in a Social Media World | Scoop.it
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Kenneth Carnesi's curator insight, July 12, 7:02 AM

Like this idea!

Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach, blogger, curator, journalist, and author. - "Social Media from a Human Perspective" - http://www.socialmediaslant.com

Available on Amazon!