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10 Colors That Increase Sales, and Why

10 Colors That Increase Sales, and Why | Business in a Social Media World | Scoop.it
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain
Cendrine Marrouat - www.socialmediaslant.com's insight:

Did you know that the colors you choose to use on your website / blog play a vital role in the bouncing rate and length of time people spend browsing? 

 

Brian Morris shares short but good insights on the "psychology" of colors in marketing in this article.  

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Business in a Social Media World
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The Linkedin Publishing Platform | Some do's and don'ts and what it all means ...

The Linkedin Publishing Platform | Some do's and don'ts and what it all means ... | Business in a Social Media World | Scoop.it
LinkedIn has opened up its publishing platform to allow users to publish content. It meant that you didn't have to be a major LinkedIn influencer to get your content distributed ...
Cendrine Marrouat - www.socialmediaslant.com's insight:


The LinkedIn Publishing platforms has been a bone of contention for many, especially regarding duplicate content. All the people I know have reposted their articles.


However, as @Optimum Business Support suggests in this article, you should not just copy and paste your content verbatim. And wait a few days before reposting from your blog.


A must-read!

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9 Tips to Perfectly Pitch Your Guest Blog Post | Convince and Convert: Social Media Strategy and Content Marketing Strategy

9 Tips to Perfectly Pitch Your Guest Blog Post | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Business in a Social Media World | Scoop.it
Editors work hard to offer useful content on a daily basis, but end up spending a lot of their time weeding their way through guest blog pitches that don't quite hit the mark. Try these nine tactics to impress your favorite blog's editor and get your work published today.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Guest posting is a great way to get more exposure for your brand. However, as I'm sure many of my fellow bloggers will agree with me, there are more bad pitches than ones that actually make it to the pile. 


Jess Ostroff has some great advice for people interested in submitting posts to other blogs. 


The most important thing to remember is this: Make it personal and personable. 

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Social media in numbers (August 2014)

Social media in numbers (August 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to August 2014. Facebook 829 million daily active...
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Kay Summers's curator insight, August 21, 1:35 AM

The new stats not to miss out

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Professionalism will always go a long way: Case study

Professionalism will always go a long way: Case study | Business in a Social Media World | Scoop.it
Before working exclusively with small businesses and solo-entrepreneurs, I helped independent artists with their social media presences for a while. I was an artist myself at the time, so I underst...
Cendrine Marrouat - www.socialmediaslant.com's insight:


Call me old-fashioned but I still believe that you can achieve pretty much anything with a little bit of professionalism...

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The 69 Best WordPress Contact Form Plugins Reviewed

The 69 Best WordPress Contact Form Plugins Reviewed | Business in a Social Media World | Scoop.it
A contact form will help readers and customers contact you through your website. Most people would agree that it looks more professional to use a contact form on your website than to simply state your contact email address. It is also more practical.[...]
Cendrine Marrouat - www.socialmediaslant.com's insight:


A huge list of contact form plugins. You should find what you need!

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Tuning Scoop.it With Their Amazing New Content Curation Tools

Tuning Scoop.it With Their Amazing New Content Curation Tools | Business in a Social Media World | Scoop.it

Here are cool things I did TODAY thanks to recent Scoop.it revisions:

* Changed Design Revolution Template: http://www.scoop.it/t/design-revolution.
* Added a subscription form to Design Revolution.
* Changed Design Revolution "SEO Boost".
* Changed Social Shares for Profile & my 10 feeds (easily adaptable to each feed so can be selective with what Twitter / Facebook and G+ pages are connected).

New tools are amazing. What about you? What have you been playing with on the new Scoop.it?


Via Martin (Marty) Smith
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8 Blogging "Rules" You Should Probably Ditch

8 Blogging "Rules" You Should Probably Ditch | Business in a Social Media World | Scoop.it
Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines.
Cendrine Marrouat - www.socialmediaslant.com's insight:


I do not think blogging has changed that much. I honestly have never applied any of these rules, but for those who are unsure, it's a valuable post. 

In hindsight, I don't think the Copyblogger case is good for many. Their decision of disabling comments certainly works for them. But smaller bloggers cannot afford to do it. 


Only if a few people leave comments on your blog, remember that they are your audience...

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Hsin-Ju Tsai's curator insight, August 16, 5:56 AM

Not only content is important but also timing for posting. How many are we going to post per day? When is the best timing for sharing a post, lunch time or in the night? It is important to choose right timing because people can see the post and engage with it. @Ashleigh Ali 

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Content Marketing Tools: The Updated Ultimate List | Content Marketing Forum

Content Marketing Tools: The Updated Ultimate List | Content Marketing Forum | Business in a Social Media World | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over thirty new tools and several new categories such as localization, digital asset management, web analytics and social media analytics.
Cendrine Marrouat - www.socialmediaslant.com's insight:


A monster list of content marketing tools! Some are free, but it looks like you would have to pay to use most. If they are recommended by Curata, they must be worth it, anyway!

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The importance of eye tracking for effective website design (Infographic)

The importance of eye tracking for effective website design (Infographic) | Business in a Social Media World | Scoop.it
Earlier this year, I redesigned Social Media Slant. I made the decision after asking for constructive feedback from trusted friends and colleagues, as well as observing how visitors behaved on the ...
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Get the Pinterest for Business guide

Get the Pinterest for Business guide | Business in a Social Media World | Scoop.it
Download this Pinterest how-to guide for tips, tricks and best practices
Cendrine Marrouat - www.socialmediaslant.com's insight:


This guide was created by the Pinterest team, so it should be useful!

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John Leith's curator insight, August 13, 6:03 PM

Who knew how Pinterest would add to business.

John Leith

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What Happened after Google Pulled Author and Video Snippets: A Moz Case Study

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study | Business in a Social Media World | Scoop.it
In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.
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How To Use Your About Page To Acquire Customers

How To Use Your About Page To Acquire Customers | Business in a Social Media World | Scoop.it
Your About page is an opportunity to launch customers into your marketing funnel. Here are some tips for making your About page copy conversion friendly.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Looking to create an effective About page for your website? Here is an article to bookmark!


The examples are perfect and the tips right on the money!

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Why Posting Social-to-Social is a Bad Idea [VIDEO]

Why Posting Social-to-Social is a Bad Idea [VIDEO] | Business in a Social Media World | Scoop.it
I talk to people every single day to see if my company would be a good fit for them to bring in to improve their marketing strategy and sales funnel. I spoke with someone today that brought up a great point and misconception about social media posting. Watch Why Posting Social-to-Social is a Bad Idea: I [...]
Cendrine Marrouat - www.socialmediaslant.com's insight:


Stop telling people to follow you on social networks. You want them to land on your digital property...

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Is your website optimized for social media?

Is your website optimized for social media? | Business in a Social Media World | Scoop.it
There was a time, not long ago, when optimization was a word used only next to the phrase "search engine". Now, small businesses and entrepreneurs interested in getting more exposure for their bran...
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Venkatesh Iyer (venkyiyer.com)'s curator insight, August 11, 11:45 PM

If you have an author's website and are active on social media, you need to check this out.

Chris Barrow's curator insight, August 12, 6:09 AM

a rather scary resource here to let you know if your own web site and/or blog are optimised for SEO - its free of charge - take the test!

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Attention: Virality needed!

Attention: Virality needed! | Business in a Social Media World | Scoop.it
The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby. "Did you see this video that got 2 million views in two days?" "No, but I ...
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Bell Média Ventes's curator insight, August 7, 11:22 AM

“Make it your goal to build relationships, not just collect people or followers” –Rebekah Radice

Fabrizio Russo's curator insight, August 7, 11:26 PM

a presto novità...

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How to Supercharge Social Media

How to Supercharge Social Media | Business in a Social Media World | Scoop.it
Blog post at Rebekah Radice : Like it or not, social media has changed the way you do business.

If you don’t adapt, you will find your business obsolete.

While it[..]
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Howard R Hill's curator insight, August 7, 9:04 AM

So true. And the older you get the less adaptive you are.

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Search and discovery on YouTube - YouTube

Search and discovery on YouTube - YouTube | Business in a Social Media World | Scoop.it
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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter | Business in a Social Media World | Scoop.it
Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]
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The Guide to Instagram for Business | TOTEMS

The Guide to Instagram for Business | TOTEMS | Business in a Social Media World | Scoop.it
Get ready to learn Instagram marketing. The TOTEMS Guide to Instagram for business has you covered from setting up an account to mastering campaigns.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Looking to leverage Instagram for your business? Look no further! Totems has released a nice starter guide. 

Here is the table of contents: 

Chapter 1: Getting started
Chapter 2: Setting up your business account
Chapter 3: Growing your account
Chapter 4: Sharing on Instagram
Chapter 5: Instagram hashtags
Chapter 6: Managing Instagram campaigns

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The Customer Is Mostly Wrong

The Customer Is Mostly Wrong | Business in a Social Media World | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:


 
It's hard to say no to customers. However, sometimes, it is necessary.

If you have followed me for a while, you know I am a fan of feedback. I crave it. I also know that it's impossible to make everyone happy.

That's why I believe in being honest and not committing to something when I know it will do everyone a disservice. That's how you build products that sell.

I like this quote from this article by Gregory Ciotti:

"You just have to remember that a company’s competitive edge often comes from avoiding the “sameness trap,” or by solving problems in ways that other companies and customers themselves never considered. Searching for the best outcome often requires many no’s, before you can finally say yes."
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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Business in a Social Media World | Scoop.it
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...
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Jeff Domansky's curator insight, August 6, 8:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 4:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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Perennial Favorites: Features for Longform Writers

Perennial Favorites: Features for Longform Writers | Business in a Social Media World | Scoop.it
Splitting your longer posts in creative ways can keep your readers engaged, no matter the word count.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Do you write long blog posts? If so, you probably know that longform articles require creativity to keep readers interested. 


WordPress, for example, has some very neat options that allow you to do that very easily. Three of them are highlighted in this article by Ben Huberman: pagination, page jumps, and "the more" tag. 


I knew the latter but had never really thought of the other two...

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How Do You Get People To Pay You?

How Do You Get People To Pay You? | Business in a Social Media World | Scoop.it
Are you waiting longer for customers to pay you? Many business owners struggle to get paid. But you can do something about it -- starting with your invoice.
Cendrine Marrouat - www.socialmediaslant.com's insight:


In this day and age, it's getting harder and harder to get paid in time by clients. In many instances, it has to do with the invoice itself. It may be hard to read or lack relevant information. 


Mike Kappel offers some very simple tips to help make things easier for everyone. These include:


  • ditch the handwritten invoices
  • make your invoice look like an invoice
  • make sure the amount due is crystal clear
  • include a specific due date for payment 
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Your Social Listening Checklist

Your Social Listening Checklist | Business in a Social Media World | Scoop.it
Here’s a checklist of what you should be monitoring in social media besides your brand name and why.
Cendrine Marrouat - www.socialmediaslant.com's insight:


The list is basic but a good reminder of what you should if you want to cover as much ground as possible...

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Luigina Sgarro's curator insight, August 7, 12:49 AM

Are we sure we are monitoring the right thing about ourselves on the web?

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Telling Your Branding Story. Consistently! | This isn't a history lesson ...

Telling Your Branding Story. Consistently! | This isn't a history lesson ... | Business in a Social Media World | Scoop.it
I was recently stood on the platform at Euston. I don't do the commute as often as I used to but I am absorbing the hustle and bustle of the city and noticed an ad for Jack Daniels ...
Cendrine Marrouat - www.socialmediaslant.com's insight:


As @Optimum Business Support mentions it in this article, consistency is key. If you want others to follow and support you, you have to stick to your story. 


Jack Daniel's has done a great job with this ad! 

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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach, blogger, curator, journalist, and author. - "Social Media from a Human Perspective" - http://www.socialmediaslant.com

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