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The Exposure Project: Positive networking and promotion | Indie-spensable

The Exposure Project: Positive networking and promotion | Indie-spensable | Business in a Social Media World | Scoop.it
As an independent artist and entrepreneur myself, I have spent the last five years observing the way people conduct business online. I have come to the conclusion that, while I am far from perfect, I have acquired enough knowledge and wisdom to help my fellow indie and entrepreneurs thrive. I created The Exposure Project as a reflection of this vision.
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Business in a Social Media World
Cendrine Marrouat curates the best social media content to help you take your business to the next level.
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Great Examples of Personal Logos and Branding

Great Examples of Personal Logos and Branding | Business in a Social Media World | Scoop.it
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Kenneth Carnesi's curator insight, July 12, 10:02 AM

Like this idea!

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3 Tips to Help You Rock the Linkedin Publishing Platform

3 Tips to Help You Rock the Linkedin Publishing Platform | Business in a Social Media World | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]
Cendrine Marrouat - www.socialmediaslant.com's insight:


Like Jennifer G. Hanford, I'm quite pleased with the Linkedin platform. The traffic around my contributions has been nice and steady. 

As Jennifer mentions, articles with "snackable" bits have a better chance to get traction. 

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Martin (Marty) Smith's curator insight, July 11, 1:45 AM

Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature. @Cendrine Marrouat - www.socialmediaslant.com shares 3 Great tips here. 

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What to Learn from the Man Who Managed Reddit's Community of Millions

What to Learn from the Man Who Managed Reddit's Community of Millions | Business in a Social Media World | Scoop.it

Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be.

Cendrine Marrouat - www.socialmediaslant.com's insight:


Being a community manager is a lot of work!

This feature article on Erik Martin is very interesting and thorough. 

"The best community managers are the ones who commit to reading and listening in all day long to see what users care about, not just checking in when there is a problem. "

Important points in this article: It's about people and don't be a slave to data. 
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How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons) | Business in a Social Media World | Scoop.it

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  


Via Stefano Principato, Marco Favero, massimo facchinetti, Martin (Marty) Smith
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malek's curator insight, July 9, 3:51 PM

90% of people say that positive reviews influence their decision to buy 

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6 traits of a winning call to action (infographic)

6 traits of a winning call to action (infographic) | Business in a Social Media World | Scoop.it
Calls-to-action are one of the most important tools in social media and e-commerce. And yet, a majority of small brands overlook their potential. An effective call-to-action does not just grab people's attention.
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Miquel Loriz's curator insight, July 8, 1:07 AM

Una llamada a la acción no sólo llama la atencion de laspersonas que te visitan, también les empuja a hacer clic en la acción planteada (suscripción, apoyo, compra...)

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The Ultimate Guide to Font Pairing

The Ultimate Guide to Font Pairing | Business in a Social Media World | Scoop.it
Good graphic design doesn’t happen by mistake, and neither does clever font marriage. With this Ultimate Guide to Font Pairing we show you how to ma
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50+ Awesome Tools I Use To Run An Effective Blog

50+ Awesome Tools I Use To Run An Effective Blog | Business in a Social Media World | Scoop.it
Here are the 50 must-have tools for all bloggers. Let this blogging tools and resources HELP YOU run an effective blog.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Blogging is a full-time job. From creation to promotion, answering comments, and engaging with followers, there is never a dull moment.


Here is a fantastic resource to bookmark. You will find all sorts of tools that cover a wide range of categories:


- web hosting

- backup 

- content creation

- social media marketing

- SEO

- graphic design

- web design

- themes

- inspiration

- measurement


Written by Pauline Cabrera

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Aitana García Uriarte's curator insight, July 7, 7:13 AM

50 herramientas para mejorar tu blog. Muchas de ellas ya conocidas, otras igual de imprescindibles!

Chaz's curator insight, July 7, 8:10 AM

Bloggers may want to try out some of these nifty tools.

Ken Watson's curator insight, July 7, 12:25 PM

This really is an awesome list of tools and love how it is broken down into groups.

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5 Desktop Apps To Give An Instagram-Like Effect To Your Photos

5 Desktop Apps To Give An Instagram-Like Effect To Your Photos | Business in a Social Media World | Scoop.it
Instagram is a hit on mobile platforms, and for good reason. There's no better way to make your selfie pop than a little artistic touch, even if that touch comes from a standardized filter. The only problem with Instagram is the fact its app only works on Android and iOS. What if you want to filter…
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4 Tools to Help You Manage Multi Channel Businesses

4 Tools to Help You Manage Multi Channel Businesses | Business in a Social Media World | Scoop.it
Multi-channel businesses by definition offer their core products or services across multiple platforms. The core challenge of a multi-channel business is the fact that each platform is like a mini business by itself and demands dedicated attention and nurturing for it to flourish and succeed. This means multi-channel business owners are perennially over stretched with …
Cendrine Marrouat - www.socialmediaslant.com's insight:


An interesting list of tools. I wasn't aware of #1 and #2!

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The Seven Most Outstanding Instagram Tools

The Seven Most Outstanding Instagram Tools | Business in a Social Media World | Scoop.it
Want to be a star on Instagram... well, you need the right tools first! Here is a list of our favorite Instagram tools.
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The latest in social media (June 2014)

The latest in social media (June 2014) | Business in a Social Media World | Scoop.it
Wondering if you missed any big announcement in the social media universe in June? The answer lies below.
Cendrine Marrouat - www.socialmediaslant.com's insight:


A lot happened last month!

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bamfsys24y's curator insight, July 4, 11:33 PM

Great read. I scooped this one up.. Thanks

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9 simple tips to make the most of LinkedIn

9 simple tips to make the most of LinkedIn | Business in a Social Media World | Scoop.it
LinkedIn is the social network of choice for many businesses and entrepreneurs. Unlike Facebook or Twitter, LinkedIn is all about business. It is THE place where beneficial partnerships are the most likely to happen. But how, you ask? Read on. Here are 9 tips to get you started on the right track.
Cendrine Marrouat - www.socialmediaslant.com's insight:


An old article that needed some updating. Perfectionist me ended up rewriting it completely. :-)

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Janet Vasil's curator insight, July 4, 4:08 PM

LinkedIn is a powerful online business platform for experts and entrepreneurs.  This article's tips will help you take advantage of its many features.

Cendrine Marrouat - www.socialmediaslant.com's comment, July 10, 6:40 PM
Thank you @Janet Vasil!
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Google Plus - Frequently Asked Questions! - Plus Your Business

Google Plus - Frequently Asked Questions! - Plus Your Business | Business in a Social Media World | Scoop.it
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!
Cendrine Marrouat - www.socialmediaslant.com's insight:


An excellent resource to keep close by when using Google+!

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Janet Vasil's curator insight, July 6, 9:15 AM

I plan to keep this FAQ guide handy - good resource round-up.

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Announcing #SMSlantChat, my new monthly Twitter chat!

Announcing #SMSlantChat, my new monthly Twitter chat! | Business in a Social Media World | Scoop.it
The life of an entrepreneur or small business owner is not easy. We have to be on the ball seven days a week. From connecting with our audience, creating / curating / promoting content, and monitoring conversations around our brand, we do it all ourselves!
Cendrine Marrouat - www.socialmediaslant.com's insight:


Hope you can make it!

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10 tips for designing effective visual communication (Infographic)

10 tips for designing effective visual communication (Infographic) | Business in a Social Media World | Scoop.it
Creating content is one thing. Making it appealing and relatable is another. That is why the brands that include visuals in their strategies have been winning the day.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Visual components without good, “thoughtful” design will not get much traction....

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Jose Almeida Lopes's curator insight, July 11, 6:36 AM

A importancia da cor, da simplicidade e clareza na comunicação visual.

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6 Reasons Content Curation Is Your Elephant - Curagami

6 Reasons Content Curation Is Your Elephant - Curagami | Business in a Social Media World | Scoop.it
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant.
Cendrine Marrouat - www.socialmediaslant.com's insight:


This post by @Martin (Marty) Smith sums up why I curate content. It's about helping, building relationships, and thought-leadership.

"Our advice is leave content creation to the mob. Focus on content curation instead to make more money faster, to build bigger and more engaged tribes and keep your job."

Now, that's what I call a thought-provoking quote! But it strongly resonates with me, because my schedule is becoming insanely busy again, and content creation takes TIME. 

A must-read to understand the benefits of content curation!

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A brief overview of social listening for small and personal brands: benefits, tools, and tips

A brief overview of social listening for small and personal brands: benefits, tools, and tips | Business in a Social Media World | Scoop.it
Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX
Cendrine Marrouat - www.socialmediaslant.com's insight:


Social media monitoring is a very important, yet overlooked area of social media branding. This article is just a short introduction. 

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If You Use WordPress, You Need to Know About This Button

If You Use WordPress, You Need to Know About This Button | Business in a Social Media World | Scoop.it
Click the 'Clear Formatting' button in WordPress and pasting text becomes painless. How did we not know about it?
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A Beauty Feature's curator insight, July 7, 8:44 PM

 worth remembering, even if you are familiar with the formatting on WP and remind other to do the same.

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Your First 9 SEO Tasks - Plus Your Business

Your First 9 SEO Tasks - Plus Your Business | Business in a Social Media World | Scoop.it
Bewildered on how to get started with SEO? Here are your first 9 tasks to take on to setup an SEO optimized web site.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Whether you are a beginner or advanced blogger, search engine optimization may elude or even scare you. Don't worry, I used to be that way too.


There are so many articles out there that rehash "secret tips" that don't work. Well, good news, this post by Eric Enge is one of the best you will find to get started on the right track. 


My favorite quote: "Focus on creating non-commercial content that differentiates you from your competition. This is actually what the search engines want you to do as well."


A must-read! 

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Kenneth Carnesi's curator insight, July 6, 10:52 AM

Back to basics! Good advice.

PGo MoCo's comment, July 7, 3:53 AM
It's bad, very bad. If intended audience is first timer SEO's how will that person know what "Pull keyword volume data" is all about?
Chris Agro's curator insight, July 7, 8:33 AM

Good basic tips and helpful site links makes this article a winner. -Chris Agro (@agrotising)

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5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | Business in a Social Media World | Scoop.it
Your blog is leaking cash and I'll show you how to plug the leaks. There are useless elements on your blog that are costing you money. Find out more here.
Cendrine Marrouat - www.socialmediaslant.com's insight:


It's easy to get distracted when visiting blogs with busy sidebars. 


Adam Connell offers some useful pointers to make things easier for your readers. 

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IKEA create a website within Instagram to showcase their new collection

IKEA create a website within Instagram to showcase their new collection | Business in a Social Media World | Scoop.it
To promote their new PS 2014 collection, IKEA's Russian division teamed up with the Moscow-based agency Instinct to create an Instagram campaign with a difference.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Looking for a creative way to promote your products? You may want to read this article to see how IKEA leveraged Instagram. This is very simple and yet genius at the same time! 

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The Five Best Free Email Marketing Services (and why you need to use one!) | The Work at Home Woman

The Five Best Free Email Marketing Services (and why you need to use one!) | The Work at Home Woman | Business in a Social Media World | Scoop.it
"You need a newsletter." Every site that talks about online businesses has this advice. A newsletter is one of the backbones of online business. Everyone wants
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Business blogs: how to make sure skimmers and scanners get your drift

Business blogs: how to make sure skimmers and scanners get your drift | Business in a Social Media World | Scoop.it
Blog post at HowToWriteBetter.net : It's a well known fact that people reading text - particularly online - tend to skim or scan it rather than read it word for word. By skimmi[..]
Cendrine Marrouat - www.socialmediaslant.com's insight:


Blog posts are very different from newspaper articles or even university papers. They cater to a large audience who may not have the time or be interested in reading long blocks of text.


As a blogger, it's important to remember that visitors scan and skim content.


Suzan St Maur lays down the basic in an easy-to-understand article. 

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12 Amazing Facebook Cover Photos With Simple, Clean Design

12 Amazing Facebook Cover Photos With Simple, Clean Design | Business in a Social Media World | Scoop.it
Not sure how to design a Facebook cover photo? Rule #1: keep it simple, sweetie! Here are 12 amazing Facebook cover photos that use simple, clean design.
Cendrine Marrouat - www.socialmediaslant.com's insight:


A great selection for inspiration!

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Venkatesh Iyer (venkyiyer.com)'s curator insight, July 5, 1:12 AM

Yes, these are great cover photos, indeed.

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Getting Started Guide: Tumblr for Small Businesses

Getting Started Guide: Tumblr for Small Businesses | Business in a Social Media World | Scoop.it
With more small businesses turning to Tumblr, you need to know how to make this growing platform to good use
Cendrine Marrouat - www.socialmediaslant.com's insight:


A good starter guide for those interested in delving into Tumblr...

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