Facebook has been getting a bad rap lately -- and for good reasons.
In her article, Neicole Crepeau explains what the company did wrong and why its demise could happen very soon.
"Facebook sold us on “engagement” but failed to provide businesses with tools and methods to truly engage consumers. While Facebook touts comments and likes—and its Timeline has delivered increases in those—what ultimately counts is whether people go to their own website or eventually make a purchase. Comments and likes don’t mean more money."