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5 simple tricks to rock Pinterest

5 simple tricks to rock Pinterest | Business in a Social Media World | Scoop.it

Pinterest has become one of the major social networks to include in any serious social media strategy.


In this article, you will find five simple but very useful tips to take your brand to the next level on the platform.

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Business in a Social Media World
The best social media content to help you take your business to the next level.
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The B2BNN primer on SlideShare

The B2BNN primer on SlideShare | Business in a Social Media World | Scoop.it

In my latest contribution for B2B News Network, I take a detailed look at SlideShare: main features, tips to create winning presentations and promote them, accounts to follow, and more...


Read it at http://www.digitaljournal.com/b2bnn/2015/01/b2bnn-primer-slideshare/ 


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msgm store's comment, January 24, 9:23 PM
http://www.msgmdiet.com/
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How to Use LinkedIn's NEW Recommendation Dashboard -

How to Use LinkedIn's NEW Recommendation Dashboard - | Business in a Social Media World | Scoop.it

Did you know that LinkedIn had revamped its recommendations dashboard? This social media tutorial will show you to manage your recommendations via that dashboard.


Read at http://www.jacobcurtis.com/2015/01/22/how-to-use-linkedins-new-recommendations-dashboard/


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Tom Pick's curator insight, January 24, 11:08 AM

Great find Cendrine!

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Networking en LinkedIn

A #BPYCNetwork tweetchat recap about Networking on LinkedIn. Hosted by Angela Hemans, guest Alicia Rodríguez.

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Why Your Business Needs a Community

Why Your Business Needs a Community | Business in a Social Media World | Scoop.it

What's your favorite store or brand? And why do you like it so much?

In this article, @Kelly Hungerford shares a personal story that we could all learn from: the value of nurturing your community of customers and advocates. 


Competition is everywhere. You can't escape it. So, when "bigger and better" brands move near your corner of the world, what do you do?  Do you lower your standards or continue unfazed? 

If we had invested our time and money in acquisition tactics or participated in deep discounting to compete on price, our customers probably would not have returned. If that is the only way you can differentiate yourself, and brand yourself, then what unique selling proposition do you have to offer?

This is officially my favorite article for the beginning of this year. Bravo!


Read the article at http://kellyhungerford.com/2015/01/21/why-your-business-needs-a-community/


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Kelly Hungerford's comment, January 22, 7:58 AM
Thanks for sharing Cendrine. Community is a topic that's near and dear to my heart.
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Ep. 9: Cendrine Marrouat - Real Content Marketers Curate!

Ep. 9: Cendrine Marrouat - Real Content Marketers Curate! | Business in a Social Media World | Scoop.it
Content marketers that carefully curate and share relevant, smart and useful content with their audiences are customer-centric and smart!


Mallie Hart and Brooke Ballard interviewed me on curation. It was a fun 40 minutes! 

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deepak's curator insight, January 21, 1:12 AM

Content marketers that carefully curate and share relevant, smart and useful content with their audiences are customer-centric and smart!

 

Mallie Hart and Brooke Ballard interviewed me on curation. It was a fun 40 minutes! 

A.K.Andrew's curator insight, January 21, 11:35 AM

Get the inside scoop from Cendrine, who is the curation expert.

Cendrine Marrouat - www.socialmediaslant.com's comment, January 22, 5:03 AM
@A.K.Andrew you are too kind!
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Social media in numbers (January 2015)

Social media in numbers (January 2015) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to January 2015.
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289 CID's curator insight, January 19, 4:16 PM

Would like to see this in an infographic

 

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Off the Beaten Path: 6 Unusual Ways to Use Pinterest

Off the Beaten Path: 6 Unusual Ways to Use Pinterest | Business in a Social Media World | Scoop.it

The above picture is an example of résumé a pinner created to get a job at Pinterest. Pretty smart, right? 


This article highlights five more ideas to leverage the platform, including boards to help reunite families with their lost pets, report the news, and more. 


Read the article at http://blog.hootsuite.com/6-unusual-ways-to-use-pinterest


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E-commerce Is Changing: This Is Why

E-commerce Is Changing: This Is Why | Business in a Social Media World | Scoop.it

With four in 10 online shoppers starting product research via search engines, it is no wonder organic traffic is so vital to e-commerce sites...


In my latest roundup for Paper.li, I share two studies on consumer habits online. Read further for a quick list of the latest social media news. 

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Marketers, don't get hung up on buyer personas

Marketers, don't get hung up on buyer personas | Business in a Social Media World | Scoop.it

If you d

Cendrine Marrouat - www.socialmediaslant.com's insight:

The phrase "buyer persona" has become a buzzword over the last couple of years. You see it everywhere in marketing, especially in the B2B segment. 


Julia Borgini asks us to think differently: "Instead of simply trying to create the right message for the right person, how about creating the right message the right way for the right buyer?"


To achieve results, she offers three tips:


- Let the buyers lead

- Share your buyers with the entire organization

- Welcome the changes marketing brings


To me, point #2 is the most important. The different parts of a company often work independently. Unfortunately, you cannot succeed if the whole team is not on board. 


An interesting article. Read it at http://www.digitaljournal.com/b2bnn/2015/01/marketers-dont-get-hung-buyer-personas/


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The official social media checklist (Infographic)

The official social media checklist (Infographic) | Business in a Social Media World | Scoop.it

"I have signed up for social media accounts. Now, what do I do?" I hear this question all the time. The answer is and always will be: strategy.


I came across a neat infographic that will help you organize yourself better. It includes a series of tips on how to optimize content for specific platforms. 


See it at http://socialmediaslant.com/official-social-media-checklist-infographic/


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This Is Why I Love Being a Content Curator

This Is Why I Love Being a Content Curator | Business in a Social Media World | Scoop.it

Content curators always explain what curation is. However, we rarely tell you why we love curating. In this article, you will learn five reasons why I'm so passionate about it.


Thank you to @Robin Good and @Martin (Marty) Smithfor being my role models!


Read the article at https://www.linkedin.com/pulse/why-i-love-being-content-curator-cendrine-marrouat


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What Social Media Marketers Can Learn From Patagonia

What Social Media Marketers Can Learn From Patagonia | Business in a Social Media World | Scoop.it

Do you believe in not selling to sell better? Well, apparently, Patagonia has managed to almost double its revenue in five years with that method.


An interesting case study!


Read it at http://www.mediapost.com/publications/article/241420/what-social-media-marketers-can-learn-from-patagon.html


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What’s Your Instagram Message?

What’s Your Instagram Message? | Business in a Social Media World | Scoop.it
If a picture says a thousand words, what do you want your Instagram photos to say? What is your Instagram message for your brand?


Jenn Herman forces us to take a serious look at our Instagram profiles and ask the right questions in this article. 


It's not about perfection or doing it right all the time, it's about having a consistent message that makes sense to our audiences. Of course, things will change along the way. But isn't it like any other strategy? 


Very nice article. I know it has given me a lot of food for thought!


Read it at http://www.jennstrends.com/whats-instagram-message/


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Gary Campbell's curator insight, January 13, 7:51 AM

It is important for the entrepreneur to understand the potential power of Instagram. Yes, it is a fun tool to share events with family and friends, but it is an effect marketing tool as it is used with your product or brand. It does take some work, but see it as another notch in your social media tool belt. Use it.

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Learn How A 10,000 Year Old Habit Boosted Sales by 114%

Learn How A 10,000 Year Old Habit Boosted Sales by 114% | Business in a Social Media World | Scoop.it

According to Michael Maven, human beings haven't changed much since the Paleolithic age. When it comes to making choices, in particular, we have always needed to be able to compare items before making decisions. 


This is exactly what happens for purchases. 


If you are frustrated about not selling much on social media, here is an article that will probably change the way you look at marketing. 


"There are many other things that are simply engrained into our bodies and brains. If we can identify them, we can use them to market to people, and influence their decisions."


Read the article at http://blog.crazyegg.com/2015/01/05/sneaky-decoy-trick/


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4 New Social Media Ads You Should Try In 2015

4 New Social Media Ads You Should Try In 2015 | Business in a Social Media World | Scoop.it

With Facebook banking on making businesses pay for exposure, brands have had to invest in advertising. 


Mandy Edwards does a great job laying out the types of ads that could work for brands in 2015. Her list:


- Google Plus post ads

- Facebook mobile app ads

- "Buy Now" ads

- Target people on Facebook who visited your website


Which type of ad do you think could be the most efficient?


Read the article at http://www.steamfeed.com/4-new-social-media-ads-try-2015/


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Gary Campbell's curator insight, January 13, 8:29 AM

It 's obvious that advertising thru a social media platform is the future. Based on your budget, I believe small business people must begin using ads and check on the efficiency. of what they use. I am learning everything is a tweaking process, one platform may work well for your brand or service, but another platform may not. Opportunity abounds because these processes could be blogged about, as it helps us all learn the pathway for success within this new terrain of social media marketing.

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5 tools and services that caught my attention this month (January 2015)

5 tools and services that caught my attention this month (January 2015) | Business in a Social Media World | Scoop.it

My first roundup of tools of the year!


Let me introduce you to Quill Connect, Spruce, Qureet, Online Broken Link Checker, and Comment Bubble.


Read the article at http://socialmediaslant.com/tools-services-1-2015/


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The Future of Videos May Not Be on YouTube

The Future of Videos May Not Be on YouTube | Business in a Social Media World | Scoop.it

Despite being the second largest search engine in the world, YouTube is not as dominant as before. The balance may be shifting towards native videos elsewhere...

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Gary Campbell's curator insight, January 13, 9:13 AM

Nothing should surprise us anymore. Videos on Facebook provide more engagement for people. The paradigm continues to shift  as we sell our brand or product on the Internet. It is not the old idea of  Return on Investment as Gerd Leonhard suggests, it is now about Return on Involvement.

Cendrine Marrouat - www.socialmediaslant.com's comment, January 13, 1:20 PM
@Gary Campbell, I love that idea! Return on Involvement...
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What B2B companies can learn from NASA - B2B News Network

What B2B companies can learn from NASA - B2B News Network | Business in a Social Media World | Scoop.it

For my latest assignment for B2B News Network, I had to dive into what NASA has been doing to build its online presence successfully. 


There are many things we can learn on a B2B and B2C standpoint.


Read the article at http://www.digitaljournal.com/b2bnn/2015/01/b2b-companies-can-learn-nasa/


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Grow your Google+ audience organically with these tips (Infographic)

Grow your Google+ audience organically with these tips (Infographic) | Business in a Social Media World | Scoop.it

I love Everypost's infographics. This one offers great tips!

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Alexander Abramov's curator insight, January 10, 11:24 PM

Grow your Google+ audience organically with these tips #infographic
january 9, 2015 · by Cendrine Marrouat

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4 Creative Email Experiments You Should Try

4 Creative Email Experiments You Should Try | Business in a Social Media World | Scoop.it

Email marketing has never had good press. That's because many newsletters look the same. 


Unfortunately, what works for one marketer may not for another person. You need to be creative.


As I always say, the most creative ideas are often the simplest. 


Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:


- Understand the user experience

- Reengage inactive subscribers

- Leverage coupons beyond sales

- Build reviews into your emails


Bookmark the post. You may find yourself coming back to it quite often. 


Read it at http://blog.hubspot.com/marketing/email-marketing-experiments


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Social media as a megaphone: Case study

Social media as a megaphone: Case study | Business in a Social Media World | Scoop.it

Yes, you read it right. I am sharing a post from Sarah Palin's Facebook Page. Before I go on, let me say this: 


1. This case study is NOT be about politics.

2. It is not an attack on the ex-Alaska governor's character either.


This case study is one of the messiest I have had to write on or read. But the lessons are too good to be passed up, especially for personal brands...


Read the article at http://socialmediaslant.com/social-media-megaphone-case-study/


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Top 3 Most Important Social Media Networks in 2015

Top 3 Most Important Social Media Networks in 2015 | Business in a Social Media World | Scoop.it

Some of the well known social media pros have answered the question: Which are the 3 most important social media networks in 2015?


I'm banking on LinkedIn, Instagram, and Pinterest. What about you?


Read the article at http://hotinsocialmedia.com/24-expert-opinions-about-the-top-3-most-important-social-media-networks-in-2015/


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Elliot King's curator insight, January 8, 1:35 PM

This will be a good test about the rate of change among social media platforms. Will these be the most important 5 years from now?

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 10, 1:03 AM

Boy! That is a wide variety of opinions!

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7 Social Media Predictions from the Paper.li Community for 2015

7 Social Media Predictions from the Paper.li Community for 2015 | Business in a Social Media World | Scoop.it

I recently said that I wouldn't share my predictions for 2015. However, after taking part in the last #BizHeroes chat of last year, the insights people shared were amazing. So, I decided to highlight the ones that I think are very likely to happen in the next 12 months -- backed up by stats. 


Read the article at http://blog.paper.li/2015/01/05/week-social-media-7-predictions-paperli-community/


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All You Need to Know about the 2015 EU VAT Changes for Digital Goods

All You Need to Know about the 2015 EU VAT Changes for Digital Goods | Business in a Social Media World | Scoop.it
If you’re wondering what developers are doing over in Europe today, a good guess (besides recovering from a hangover) would be that they are trying to figure out how to…
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The Best Way to Lose Followers on Social Media

The Best Way to Lose Followers on Social Media | Business in a Social Media World | Scoop.it

Have you ever seen a post that made you reconsider following a brand? Here is my experience and conclusions.


Read the article at https://www.linkedin.com/pulse/best-way-lose-followers-social-media-cendrine-marrouat

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Lori Wilk's curator insight, January 3, 9:37 AM

 

This is great advice to learn what doesn't work and avoid doing it. It's hard enough to build up your followers, online presence and #influence .Who wants to work hard to lose followers? Thanks for starting off our year with this #socialmedia #digitalmarketing help.

Cendrine Marrouat - www.socialmediaslant.com's comment, January 5, 2:20 AM
Thank you Lori!
Ken Watson's curator insight, January 6, 12:47 PM

Amen!

Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com