Looking for a clear explanation of the EdgeRank algorithm? Read this article!
Author Tom Treanor has also included a neat infographic!
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According to Backlinko, Google uses 200 ranking factors for its search engine. It's a lot to take into consideration, isn't it?
Unless you work in the SEO field, I don't think you need to know them all. After all, as Brian Dean states, "Some are proven. Some are controversial. Others are SEO nerd speculation."
Read the article at http://socialmediaslant.com/guide-perfectly-optimized-page-infographic/
Word of mouth is too important to be left aside. In this day and age, with the advent of technology, it has the power to make or break a brand in a matter of seconds.
If there is something Ted Rubin does well, it's saying things like they are. He always as a way to remind us of what matters in this social media world.
In this new article published on the Huffington Post, Ted tackles the problem of constant discounts. He uses the example of Groupon to show that,
"While there is of course great value in catching an initial sale from an otherwise inactive shopper, the challenge shows up when we try to build an ongoing relationship with this "hot" lead. They will continue to expect these deep discounts, because they will see those discounted prices as the actual value of the product or service."
Of course, there is nothing wrong with occasional coupons and discounts. But they shouldn't be a frequent strategy. Otherwise, you will end up attracting the wrong customers.
Read the article at http://www.huffingtonpost.com/ted-rubin/think-before-you-discount_b_6283406.html
The potential to connect with shoppers has never been greater. A big chunk of the social sharing map is about to be charted. It's called Dark Social.
This week’s roundup also takes a look at the way people engage with emails on mobile devices and what motivates them to recommend what they see.
Read the article at http://blog.paper.li/2014/12/08/week-in-social-media-reaching-consumers-matters
It's time to take a look at the way some major brands leveraged social media this year. As always, mistakes offer great takeaways for entrepreneurs, businesses owners, and marketers.
List of brands:
2. Red Cross
4. US Airways
5. Reynolds American
6. Market Basket
7. American Apparel
8. Malaysian Air
Apparently, big companies still use interns...
Read the article at http://www.inc.com/geoffrey-james/top-8-brand-disasters-of-2014.html
When thinking of selling products online, what immediately comes to mind? For me, it would be newsletters, landing pages, and pop-up forms.
Of course, there are many other ways of optimizing a website to create and excellent user experience and increase leads and conversion. It’s all about trials and errors, observation, connecting, content, and putting the right information in front of people.
If you are new to the world of e-commerce and Conversion Rate Optimisation, check out the infographic at http://socialmediaslant.com/conversation-rate-optimization-guide-infographic/
One of the most insightful articles I have ever read.
Today, I was chatting with a friend about the way most marketers focus on numbers and shiny tools. The timeliness of this post is remarkable!
Jay Acunzo says nothing new and doesn't reinvent the wheel:
"Great products solve problems and fulfill desires, whether you sell marketing software or basketball shoes. Great content must do the same."
However, the delivery is something else. I got hooked as soon as I reached this line: "Great content removes steps".
Jay also invites marketers to see themselves as problem solvers. I love it!
Read the article at http://contentmarketinginstitute.com/2014/12/twitter-founder-content-marketers-best-advice/
What this article proves is that best practices are nothing if you don't know who you are serving.
- Denny's (Tumblr)
- TSA (Instagram)
- Zara (Facebook)
- Parks and Recreation (Twitter)
- Wisecrack (YouTube)
I would have loved to see case studies for Pinterest and Google+ too!
Case studies are always interesting. You never know what to expect.
This one serves as an important reminder that your audience is the most important piece in your puzzle. If you don't ask them what they need from you, you can't help them to the best of your ability.
All the questions Kapost asked respondents may not apply to small businesses or solo-entrepreneurs, but they will give you good food for thought. Number 1 and 2 are definitely important - How much time do you spend consuming content? and Are you sure about that?
Read the article at http://marketeer.kapost.com/target-audience-research
Interested in creating a newsletter for your readers? Danny Brown's article will probably answer many of your questions.
What I really like about the post is the fact that he asks that you do your homework and don't follow his advice blindly:
"Switching to a newsletter format isn't for everyone, and your own analytics will help guide your decisions should you be considering the switch."
Business is hard, demanding, and often much less rewarding than we thought it would be. Social media may open doors, but it won't do anything for you if you are not willing to make it work no matter what.
If you have ever watched "Shark Tank," you know the kind of entrepreneur Robert Herjavec is. He stays true to his television "persona" in this article. The tips he delivers are not only realistic but also a good wake-up call to anyone who feels that solo-entrepreneurship is for everyone.
The quote below is tip #2: "Test before you jump in"
"Don't ask your mom, your wife, your friends, your barber what they think — those are opinions (and often biased one’s at that!). Test the idea with the only people who really matter: the ones who are going to cut you a cheque for it. Call on some potential clients and see if they will buy whatever it is you’re selling."
A very good post to bookmark and revisit occasionally. Read it at https://www.linkedin.com/pulse/article/20141129135810-3945137-my-top-ten-tips-for-entrepreneurs
Tumblr is not just about memes, GIFs, and geeky pictures. Brands can also use the platform for their marketing strategies. The audience is huge -- 420 million users!
In this article written by Olsy Sorokina, you will find some useful pointers. Number 1, creating themed blogs for different campaigns is a great idea. Blogs are so easy to set up on Tumblr!
Other tips include linking Tumblr to Instagram and Instagram ads.
The article could have been a little longer and leaves you a little wanting, but overall, good job!
Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!
If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:
He also shares some very useful tips to lighten the load. I particularly like this quote:
"Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there."
Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/
At three, Google+ is one of the major platforms around. And while many B2C brands and marketers have jumped on the bandwagon, the same cannot be said of the B2B segment.
In this article, I through G+'s main features and share some best practices to ensure exposure and success.
Note that it is a two-parter. Next week, I will blog about some B2B companies to follow.
Read the article at http://www.digitaljournal.com/b2bnn/2014/11/b2b-primer-google-part-1/
Do you know that only two in 10 of your visitors will read your articles until the end? People don't have time to waste. They want to find the information they need quickly and easily. And it has to be presented in a friendly manner. Today, let's go back to the basics. Here are seven tips to format your blog posts so that they get read -- and shared.
Read the article at http://socialmediaslant.com/tips-write-stellar-blog-posts/
In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.
Some of the info may see cliché or basic to you, but many marketers are still focusing on the wrong audiences and platforms. Time to bring the conversation where it matters!
Read the article at http://blog.paper.li/2014/11/24/social-media-audiences-conversation-listening/
Instagram is still seen as B2C-centric platform. And it's a mistake.
There are quite a few B2B brands that do a great job -- even those in "boring" industries. I am sharing five examples in this article. I hope you will them useful.
Whether you are looking for inspiration or are getting started with your Pinterest strategy, this article will certainly provide good food for thought.
Tabby McFarland features 20 big brands that totally get the social network. Names include Starbucks (they rock the entire social media sphere, apparently!), Whole Foods, The Food Network, Kraft Recipes, L.L. Bean, and Etsy.
Read the post at http://smallbiztrends.com/2014/11/brand-strategies-on-pinterest.html
Pinterest is slowly but surely becoming one of the most important social networks around. And not just for DIY stuff and home decor.
It doesn't matter in which industry you work. If you want to get exposure, Pinterest will provide it to you. However, you have to do more than pinning for the sake of pinning. Everything, from your pins to your boards, has to be optimized. You also have to interact with other members, repin, and like their pins.
In this excellent article written Stacey Corrin, you will learn that Pinterest is a little like Instagram. You reap what you sow.
"It seems Pinterest is finally putting an emphasis on quality content. No more is it a game of how often you pin or how many followers you have to see your pins. It’s about providing the best value you can offer, in order to warrant showing up in someone’s feed."
Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com
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