Community and Evolution is the collision between Cendrine Marrouat's B2B News Network Mary Green interview and Columnfive's' Evolution of Human Connection.
Cendrine Marrouat - cendrinemarrouat.com:
Yes, @Martin (Marty) Smith, community building is hard. You have to be present, authentic, and pay attention to your message. These are three things we often talk about, but in a superficial manner, IMO.
A brand cannot just drop messages and leave. The team has to go beyond the obvious and grandiloquent words, and work in the shadows to reap rewards.
In my 13 years as a freelancer, I have spent more time doing research, interacting with people, and curating content than actually creating posts. I'm not here just to make money. I also want to meet interesting people and build relationships that matter.
Another excellent piece from one of the hardest working marketers I know.