Here is a quick roundup of some of the latest happenings in the social media world.
On Thursday, Facebook announced that Facebook Exchange (FBX) was out of beta. The service allows advertisers and agencies to purchase Facebook ads through real-time bidding:
“Facebook Exchange is perfect when the objective is a conversion outside Facebook and the data used to drive that objective exists outside Facebook,” says Scott Shapiro, product marketing manager for Facebook Exchange. “When brand goals like increasing awareness and favorability are the objective, Facebook’s native tools are usually a better fit because they work with all our social formats and placements in addition to fan targeting.”