Cendrine Marrouat: Have you noticed any differences in the way people use Paper.li, depending on their locations?
Liz Wilson: I’m not sure about geographical differences, but I have seen distinct interest groups using Paper.li to achieve specific goals. A lot of good causes use it to raise awareness. Small businesses use it as a content marketing tool. Educators use it to engage with their students. Consultants use it to build authority in their area.