The phrasing and structure of a Facebook status update correlates strongly to how users will engage with a post. For the best post engagement, use a call to action (CTA).
CTAs help inform and encourage users what to do next. For example, if the aim is to get users to watch a video your business posted on Youtube, an effective CTA will not only give information on how that can be done, it will inspire users to follow through with the action as well.
When constructing a Facebook post with a call to action, here are six things to keep in mind: