Business in a Social Media World
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4 Tips to Craft a Winning Unique Value Proposition

From curatti.com

In this very competitive world, one of the only things that can set your company apart from others in its category is your value proposition. Also known as a unique selling proposition (USP), this concise statement tells potential customers what value / benefits they can expect from a product or service. Companies also often include …
Cendrine Marrouat - cendrinemarrouat.com:

Do you know what your unique value proposition is? Not sure? 

 

Well, here is my mini-guide to help you come up with one that will wow your listeners. 

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Why Most “How to” Posts Suck (and How to Write Great Ones) • Smart Blogger

From smartblogger.com

"How to" posts practically built the blogosphere. But they're not working nearly as well as they used to. Find out why - and how to fix it.
Cendrine Marrouat - cendrinemarrouat.com:

The best post I have read on effective how-to posts. 

The secret to writing stellar pieces has nothing to do with reinventing the wheel. It's about finding an angle that no one else has covered.

 

It's one of the pieces of advice I repeat the most. 

The example is excellent!

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What's the difference between responsive, adaptive and friendly mobile sites? | ClickZ

From www.clickz.com

Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of the
Cendrine Marrouat - cendrinemarrouat.com:

A couple of years ago, businesses could afford not to have mobile-optimized websites. Now? Things have changed!  

 

If you are considering implementing it on your own site, here is a great article to help you understand what kind of design you should choose. 

Jesus Alvarez desde www.sercompetitivos.com 's curator insight, May 1, 7:31 AM
What's the difference between responsive, adaptive and friendly mobile sites?

The 10 Most Common Phrases in Viral Headlines

From www.marketingprofs.com

Content - Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 millio
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Why do brands continue to make stupid social media decisions?

From econsultancy.com

With many major brands having years of social media experience under their belts, one would expect that the most cringeworthy examples of social media faux pas would be well in the past.
Cendrine Marrouat - cendrinemarrouat.com:

This kind of posts cracks me up. If a brand doesn't pay respect to an event / person, they get lambasted. If they try to get social, they get lambasted. 

What's wrong with a brand trying to enter the conversation about Prince by including its logo? They weren't trying to sell something directly.

I don't know, maybe I'm missing something?  

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Uncovering 6 terrific 'hidden' LinkedIn features

From www.ragan.com

A half-dozen very helpful tools and options are counterintuitive to most users. Here, we pull back the curtain to reveal them so you can make the most of the platform.
Cendrine Marrouat - cendrinemarrouat.com:

LinkedIn is one of my favorite social networks. But it can be hell to figure out. Some of its best features are completely hidden. 

 

Mic Johnson has some tips for you. 

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Interview with online marketer and Wikipedia expert Mike Wood - Social Media Slant

From socialmediaslant.com

Mike Wood and I met a few weeks ago. His profile piqued my interested when he shared that he had released a book on Wikipedia marketing. That’s not something you hear every day! So I decided
Cendrine Marrouat - cendrinemarrouat.com:

Have you ever thought of using Wikipedia as a marketing tool? Mike Wood wrote the only book on the topic. So I decided to interview him to learn more...

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B2B Inspiration: Getting social with Cendrine Marrouat - B2B News Network

From www.b2bnn.com

We all know how to use Facebook and Twitter, but it’s Cendrine Marrouat’s theory that in even in 2016, our level of understanding is limiting social media’s potential in B2B. “The majority of small business owners and solopreneurs in the B2B and B2C spaces still don’t understand that a solid social media strategy starts with …
Cendrine Marrouat - cendrinemarrouat.com:

It had been a while since I had had the opportunity to talk about my latest social media ebook...

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News Feed FYI From F8: How News Feed Works | Facebook Newsroom

From newsroom.fb.com

Adam Mosseri, VP of Product Management for News Feed, talking about what News Feed is, how it works and what this means for publishers.
Cendrine Marrouat - cendrinemarrouat.com:

I wish Facebook had released a similar video years ago, when everyone was confused about News Feed. Very clear explanation, with some useful tips!

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Social Media Slang Your Brand Should Know | Sprout Social

From sproutsocial.com

There's always a time and a place to use social media slang and depending on who's your audience, you should know these terms.
Cendrine Marrouat - cendrinemarrouat.com:

For once, I don't like the title, as it doesn't do justice to the post. Jennifer Beese shares some excellent tips to help businesses understand when to use slang or not. 

 
I totally agree that slang can make or break a brand. You really have to know who you are talking to. The edge of your brand has nothing to do with the number of times you use the word "bae". 
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Is there such a thing as 'bad publicity' on social media?

From econsultancy.com

Today's consumers are more empowered than ever to raise their voices and speak out when brands do something to spark their ire.
Cendrine Marrouat - cendrinemarrouat.com:

This article raises some important questions. I feel that we have reached a point where we have become hooked on anger. 

 

I have to admit that KFC Australia's blunder feels more like a clever marketing ploy than anything else. 

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Losing subscribers is not the end of the world - Social Media Slant

From socialmediaslant.com

A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who
Cendrine Marrouat - cendrinemarrouat.com:

Have you ever lost subscribers? If so, welcome to the club. 

 

Actually, it happens to everyone. 

 

So don't freak out, and let's talk about it. 

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Social media is earned media and about relationships

From www.youtube.com

Some thoughts on social media marketing, relationships and social selling. What do you think?
Cendrine Marrouat - cendrinemarrouat.com:

Robert Caruso always says it like it is. 

 

In this video, he calls out many of us on the way we treat audiences on social media. He also explains why it is earned media is and how we should use it to build healthy communities of advocates. 

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When bloggers, plugging products, break the law... - BBC Three

From www.bbc.co.uk

Ever looked at a social media post and thought it was all a bit TOO complimentary about a certain company or product? Celebrities appearing in TV ads and on posters is nothing new, but when they start promoting products on social media, the lines can become far more blurry.When posts and articles are clearly labelled as adverts, then it’s all within the law. But a few day
Cendrine Marrouat - cendrinemarrouat.com:
This post is very timely.

I keep receiving inquiries for "honest" sponsored content. All I have to do is ask a couple of questions and the senders will stop responding.
 
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Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday

From moz.com

Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
Cendrine Marrouat - cendrinemarrouat.com:

If you have a hard time understanding navigating linking practices, this post is for you. Rand Fishkin's video is the best one I have ever watched.  

 
The transcription is also included. Don't forget to check out the comment section. People have some great questions for Rand. 
 
The most important thing to remember is that your content must serve your audience before your own (selfish) interests. If you keep doing that, Google will probably never penalize you.

The best SEO is the one that seeks to create the best user experience possible. 

 

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Inbound Marketing: BBC Earth and 500px increase Instagram followers 5% in one week with brand takeover

From www.marketingsherpa.com

BBC Earth and 500px were looking for a way to shake things up and offer Instagram followers a different perspective – the opportunity for that came in the form of a week-long "Instagram takeover." The two brands posted content for each other for a week, bringing each other's community and conversations with them.
Cendrine Marrouat - cendrinemarrouat.com:

There are great benefits to partnering with other brands or firms. This case study is the perfect example. 

 

500px and BBC Earth took over each other's Instagram accounts for a week. The strategy got them incredible results. 

 

Bookmark!

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We all have to start small... - Social Media Slant

From socialmediaslant.com

April is a special month for Social Media Slant. Three years ago, I launched this blog with one idea in mind: Helping small business owners and solo-preneurs figure out the basics of social media. Based
Cendrine Marrouat - cendrinemarrouat.com:

I have worked with many small businesses and solo-preneurs in my career. Most of them feel small and invisible because Forbes and Mashable have never featured them. 

 

Let me tell you why you don't them to have your hard work validated...

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The Silent Landing Page Conversion Killer (And How to Stop It)

From unbounce.com

Excess copy on landing pages can be a serious conversion killer, but we've got a helpful hierarchy (and a simple remedy) to help.
Cendrine Marrouat - cendrinemarrouat.com:

I see tons of landing pages with too much information on them. I wish copywriters followed the advice in this post more often. It's clear, to the point, and has a practical example with suggestions to help cement the learning. 

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Great Content ≠ Long-Form Content

From moz.com

"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
Cendrine Marrouat - cendrinemarrouat.com:

I almost didn't read this post, because I was expecting a boring spiel on why long-form content rocks.

 

Well, I'm glad I didn't follow my gut feeling. Rand Fishkin echoes what I have been saying about blogging for a long time. Length is irrelevant to success. It's much more important to focus on usefulness and quality. In a nutshell, what matters to your audience.  

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Twitter Chats for Bloggers & Creatives For Every Day of the Week

From mediablog.prnewswire.com

For bloggers and entrepreneurs, it can be a struggle to maintain the stamina to push out regular content, not to mention the continuous flow of ideas. A lot of energy and imagination are required when dedicating yourself day in and day out to your creative cause – especially when there's a high volume of competition. If you're looking…
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3 big brands that totally “get” content marketing

From marketingland.com

Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.
Cendrine Marrouat - cendrinemarrouat.com:

Quinn Whissen covers three vastly different, yet complementary case studies on content marketing. Very interesting to see how even "boring" brands can rule the roost! 

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Today's Best Brands Are Creating Movements Instead Of Marketing

From www.inc.com

To excel as a brand you have to create movements instead of sticking to traditional marketing.
Cendrine Marrouat - cendrinemarrouat.com:

I love when my friends recommend content to read. This one was shared by @Martin (Marty) Smith, one of the best content curators I know. The post ties into many of the conversations he and I have had in the last year or two. It's also something that @Kelly Hungerford advocates.

 
Building movements instead of marketing. Communities over dollar signs. It's not a novel idea, but brands are finally starting to understand the concept! 
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The Slack Platform Roadmap — Slack Platform Blog — Medium

From medium.com

We know that being a developer is hard, and building on a platform is not a decision to be made lightly. Many platforms have burned…
Cendrine Marrouat - cendrinemarrouat.com:

The Slack team reminds me of what Buffer has been doing so well for years -- being transparent! 

10 Twitter Tips Most Pros Don’t Even Know

From www.makeuseof.com

Twitter is a tool many of us use every day, and despite a multitude of connected apps, Twitter tweaks and tools, there always seems to be some new trick we
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5 Twitter List Secrets From the Pros

From www.adweek.com

Want to be better at using Twitter lists? These tips will take you to the next level.
Cendrine Marrouat - cendrinemarrouat.com:

Fantastic tips, especially #1, #2, and #3. I'm about to try the latter, actually.