The question on everybody’s lips these days is “How do I make social media work for bringing in more business”. It’s quite amazing to see how these platforms have matured in such a short amount of time and how small businesses can foot it with the big ones by creating a huge online presence on a micro budget.
Once the perfect ground for poking, tagging and retweeting, the likes of Facebook, Twitter, LinkedIn and Pinterest have grown up to be extremely effective sales and marketing tools known to the humble entrepreneur.
At the same time as their meteoric rise in popularity, the competition to be seen, heard and even noticed on these social media sites, has increased triple fold.
The common trend I see is people trying to be everywhere and anywhere in the hopes of attracting more business, leads and traffic.
It’s a lot like watching people throw wet toilet paper at a ceiling and seeing what sticks. In other words – a pointless waste of time!