t's no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets -- and plenty of 'em -- inbound lead generation would be quite a challenge. And with every new offer, marketers must also spin out a new landing page to go with it.
But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes, attention to landing page optimization can also easily fly out the window. So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great. Got 15 extra minutes on your hands? Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.