The following is a guest post by Amanda Watson. Her bio is at the end of the article.
Any business with any chance of success has to have an online presence. But that online presence has to be capable of reaching out to potential customers and building the reputation of the business. In other words, it’s not enough for a business to host a simple two page website on a WordPress platform. That might have worked in 2002, but this is 2012.
Social media tools provide the best chance for a business to develop a dynamic and engaging presence on the web. Tools like Twitter, Facebook, Google+, and Pinterest give businesses the mobility to seek out new customers on the web. An effective web marketing campaign carried out on Twitter has the potential to reach millions of people, and that’s not an understatement.
But what are the specifics involved when you want to leverage social media tools for your business? After all, it’s one thing to create a Twitter handle for your business; it’s an entirely different matter to take that handle and execute a marketing strategy that will win over new customers, much less garner interest in your industry. Here are a few tips I’ve learned along the way to help businesses optimize their social media use.