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Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Business in a Social Media World | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.
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Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com