Cendrine Marrouat, who authored 5 Ideas to Brand Yourself With Paper.li, is back to help you generate more traffic to your blog.
She recently released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.
Paper.li: Blogs have been around since the mid-1990s. What are some of the cutting edge techniques for generating traffic?
Cendrine Marrouat: I would say anything involving tools that cater to our predominantly visual society: videos (live streaming in particular), podcasts, slide shows — and content curation platforms like Paper.li.
In this day and age, people want to be entertained and paid attention to. They want to find and read content that is both appealing and meets their needs. And they want this content quickly and easily accessible.
No cutting-edge technique will work if you do not make your blog a part of your branding strategy. Think of your blog as your shop window, the place where potential customers see you in action and get a good idea of your expertise and what you can do for them.