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CBC launches new digital music platform

CBC launches new digital music platform | Business in a Social Media World | Scoop.it
The Canadian Broadcast Corporation (CBC) announced the launch of CBC Music on Monday.
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Business in a Social Media World
The best social media content to help you take your business to the next level.
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10 Things Content Marketing ISN'T

10 Things Content Marketing ISN'T | Business in a Social Media World | Scoop.it
Content marketing does a lot of things, fills a lot of holes, and plants many seeds.


However here's 10 things it is NOT.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 20, 2013 3:24 PM

Good post by Brooke Ballard. Amen:

"Like any other business initiative, content marketing is a STRATEGY, not a tactic and iit should be planned and executed with well thought out processes and procedures."

Emilie Faffe's curator insight, September 24, 2013 4:29 AM

Le content marketing n'est pas (ne doit pas être) :

 

- Trop promotionnel

- Trop orienté sur l'entreprise (mais vers le client / prospect)

- Cher 

- Un projet (mais une opération notion de continuité)

- Trop uniforme (mais orienté selon les cibles et le cycle de vie de leur processus de décision)

- Le travail du service marketing uniquement (tous les services doivent être mis à contribution, surtout dans des domaines pointus)

- Un blog (le blog est un canal de diffusion, il en existe d'autres)

- Une communication à sens unique (mais il faut encourager l'interaction)

- Pauvre (mais riche et intéressant, il faut identifier les attente des cibles en matière d'info)

- Difficile à partager

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Le dico du numérique

Le dico du numérique | Business in a Social Media World | Scoop.it

Voici le travail effectué par Guillaume Azema - professeur de SVT de l'académie de Créteil - et son collègue Martial Lenzen, professeur de mathématiques, référent numérique de leur établissement, pour lequel ils ont initialement réalisé ce "lexique des termes du monde numérique".
Ils nous proposent ici une version allégée utilisable par tous.


Via Alain MICHEL
Cendrine Marrouat - www.socialmediaslant.com's insight:


For my French-speaking audience. 

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Alain MICHEL's curator insight, September 30, 1:47 AM

Un lexique simple, qui ne se veut pas exhaustif, bien évidemment, mais qui reprend les principaux termes et acronymes que nous voyons ou entendons régulièrement dans le monde du numérique.
Il est mis en ligne sur un compte DropBox et il est appelé à évoluer ; ses auteurs le proposent sous licence libre CC-BY-NC-ND.

À conserver...

Le mag 2.0 de l'Asfored's curator insight, October 1, 12:54 PM

Un mini dictionnaire simple et pertinent pour faire le point sur la terminologie spécifique du numérique.

De "Adresse IP" à "Zero-Day", vous saurez tout...

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10 articles you may have missed (September 2014)

10 articles you may have missed (September 2014) | Business in a Social Media World | Scoop.it
Welcome to this third monthly roundup of my favorite social media articles from around the web! I hope you will enjoy the list I selected for you. Low Hanging Fruit of Social Media: 12 Quick Change...
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Guest post: The importance of striking the correct social media tone

Guest post: The importance of striking the correct social media tone | Business in a Social Media World | Scoop.it
The following is a post by Alastair Kane. His bio is at the end of the article. When it comes to professional social media, the line between 'friendly voice of advice' and 'boring, repetitive, prom...
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Rebecca Ryan's curator insight, October 1, 4:26 AM

This article talks about tone of voice and how to make the right one without showing off or being boring and repetitive. It lists the different ways in which you can benefit with using your social tone and is a great read for people wanting to release or promote brands through social media. 

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Why I Love Twitter Lists - Female Business Hub

Why I Love Twitter Lists - Female Business Hub | Business in a Social Media World | Scoop.it
How to set up Twitter Lists and Why they are great!
Cendrine Marrouat - www.socialmediaslant.com's insight:


A few days ago, I wrote an article with tips to optimize Twitter profiles. This forced me to look deeper into one of the most useful, yet overlooked Twitter: Lists. 


Lists are awesome in more ways than one. In particular, they offer users the ability to customize their streams and save time in the process. 


Jessica Green offers very solid advice in this article. If you are looking to understand and use Lists better, you have to read it! 

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"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love

"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love | Business in a Social Media World | Scoop.it
Good social media content has to be "a combination of relevancy, reach and quality", but you can't get one without the...
Cendrine Marrouat - www.socialmediaslant.com's insight:


From the article:


"While the same metrics should be used by a company globally, Vodafone's Bowsher, We Are Social's Grant and Socialbakers CMO Neil Morgan all agreed that brands could not just use one metric to measure social success. They add that a whole number of metrics needed to be taken into consideration, including reach, fan growth and engagement, as well as return on paid social."

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How to Evaluate and Optimize Your Best Social Media Content

How to Evaluate and Optimize Your Best Social Media Content | Business in a Social Media World | Scoop.it
Tips and methods to evaluate social media and optimize your posts
Cendrine Marrouat - www.socialmediaslant.com's insight:



The ROI of content marketing is one of the most discussed and yet least practiced social media activities. It partly has to do with the fact that it looks scary for anyone not knowing where to start.


Kevan Lee has written a great guide to help you with that. He shares five methods that all have their pros and cons but are worth giving a try! I love #1: Kaushik's 4 major social metrics!

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Instagram Marketing: How to Run Successful Instagram Photo Contests

Instagram Marketing: How to Run Successful Instagram Photo Contests | Business in a Social Media World | Scoop.it
A successful Instagram contest can build your audience and increase your brand’s visibility, migrate followers from other networks like Facebook and Twitter, source beautiful user-generated content and engage new brand advocates. After completing a study of more than 100 contests, we’ve taken the key learnings and best practices from them and created our new Definitive Guide…
Cendrine Marrouat - www.socialmediaslant.com's insight:


This could not be more timely for me.


One of the most thorough guides I have ever read on the topic. Clear, concise, and to the point. And includes some excellent visual examples as well. 


It's not the first time Piqora blows me away with their content. It's really a company to follow!

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Tim Blais's curator insight, September 29, 4:15 PM

Instagram is a popular form of social media that is reaching consumers by using a picture. The concept seems simple, but the ability for marketers to capture their audience with one simple picture is a skill that needs to be mastered. The most active way to engage a business’s potential consumers on instagram is to run a photo competition. This empowers the consumer and gives them an ability to interact with a business, which helps establish and create loyalty for that business. This article discusses how to run a successful instagram photo contest and there are key concepts that marketers should be aware of to enhance their business via instagram. The key concepts include the ability to create a contest from the bottom up to help nurture certain results. The article discusses how if a business wants to increase their followers, they should create a simple contest with a simple hashtag and influence the users to use the hashtag for a chance to win a top prize, as well as an opportunity to win other small prizes. This will enhance a businesses follower base by simply giving the consumer the power and opportunity to win. The article writes, “A randomly selected winner signals to participants that by simply entering the contest, they have just as good of a chance of winning as anyone else, while multiple prizes encourage them to submit more often as they have a greater chance of being rewarded.” The article also discusses the importance of understanding that most users will be on a mobile device, so the contest should be capable of being done on a smartphone. The simpler the better. The article encourages the ability to offer equal and fair opportunities to win. The overall takeaway I have received from this article is to put yourself in the shoes of the consumer. What would it take for me to enter a contest on instagram? This simple question has many answers that all reflect back on the idea of keeping a contest simple, fair and fun. 

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Stop networking. This is better. | LinkedIn

Stop networking. This is better. | LinkedIn | Business in a Social Media World | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:
 
If you have been in networking events, you know how uncomfortable the experience can be. It's not so much that you cannot meet interesting people, it's just that many of us, who are introverts, can't stand the idea of small talk.
Well, according to Kim Nicol, you don't have to network anymore. See every little situation as an opportunity to build relationships. 
"So if you're an introvert, like me, who struggled to make peace with the idea of networking, take heart! You now have permission to never network again. Instead, connect to your innate curiosity and focus on building relationships. Practice anywhere." - Kim Nicol
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Javier Santana's curator insight, September 29, 5:01 AM

Linkedin, the best way for doing networking.

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5 Inspiring Brands on Instagram, September Edition | TOTEMS

5 Inspiring Brands on Instagram, September Edition | TOTEMS | Business in a Social Media World | Scoop.it
Each month, we feature 5 inspiring brands on Instagram. This edition features fashion, apparel and accessories brands with varied styles.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Less than a year ago, I still had my reservations about Instagram. I didn't really see the use. Glad I changed my mind, though!

Observing how brands rock Instagram is a real treat for someone like me, who has a limited budget and works on her own. Anyone can get rewarded for being creative instead of a trend chaser!

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MinhThanh_Ha's curator insight, September 29, 7:19 PM

This article talks about 5 successful brands which has taken the advantages from Instagram-a famous social media network. Instagram is an online mobile photo sharing, video sharing and social networking service that enables its users to take picture and videos and share them on a variety of social networking platforms such as Facebook, Twitter, Tumblr. There are 5 brands which mentioned to make the inspiring for other brands: @onebags, @coalheadwear, @kaaremvn, @apc_paris and @esteelauder. with the simple work tag these names on the photos or video, these brand have got a lot success in field of fashion, apparel and accessories brands with varied styles.

 
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9 tips for building your Twitter community

9 tips for building your Twitter community | Business in a Social Media World | Scoop.it
Identifying your strengths and timing your tweets properly will get you started, but there's much more to the equation.
Cendrine Marrouat - www.socialmediaslant.com's insight:


My favourite tips from the article:

#4: Tweet meaningfully 

#8: Follow the leaders

#9: Join the conversation

Very useful for someone who lacks ideas. 

NB: This reminds me that I need to update my list of Twitter chats to follow (http://socialmediaslant.com/twitter-chats/).

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Javier Santana's curator insight, September 29, 5:02 AM

Building your own community with Twitter.

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Infographic: The Top Color Trends of 2014

Infographic: The Top Color Trends of 2014 | Business in a Social Media World | Scoop.it
Using data from our collection of 40 million images, we analyzed which
popular colors are set to dominate design in the coming months.
Cendrine Marrouat - www.socialmediaslant.com's insight:

According to Shutterstock, the use of beige is decreasing, while grey, green, and blue are in high demand...

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Marco Favero's curator insight, September 29, 9:55 AM

aggiungi la tua intuizione ...

A.K.Andrew's curator insight, September 29, 11:37 AM

Color can make a bg impact on your blog. Check out the new colors

Rinaldo Stefanutto's curator insight, September 30, 7:31 AM

Fashion trends come from people for people. 

 

Credits

http://www.scoop.it/u/cendrine

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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Business in a Social Media World | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Like curation, storytelling is a vital part of a brand's strategy. It doesn't matter whether you own a business or represent yourself, people relate the best when emotions are involved. 


The example in Ted Karczewski are from some of the biggest brands in the world. However, they all show what we, as consumers, really want. We want the characters in every story to be relatable.


The best way to achieve that? Make your customers the heroes! 

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A.K.Andrew's curator insight, September 28, 11:42 AM

People need readable material in any context and everyone loves stories.

Rob Patterson's curator insight, September 29, 12:16 AM

#storytelling

Nadhirah Aljffri's curator insight, September 29, 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 

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Trying to host an event online? (Infographic)

Trying to host an event online? (Infographic) | Business in a Social Media World | Scoop.it
Anyone who has ever organized an event knows it: There is a lot of work involved. And if you add social media to the mix, things can quickly get out of hand. That is unless you plan things ahead. T...
Cendrine Marrouat - www.socialmediaslant.com's insight:


A great infographic if you want to host events online!

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The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium

The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium | Business in a Social Media World | Scoop.it
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share.
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Monday Marketing Master Review: Top 5 Most Creative Marketing Campaigns - Omaginarium

Monday Marketing Master Review: Top 5 Most Creative Marketing Campaigns - Omaginarium | Business in a Social Media World | Scoop.it
Omaginarium's Monday Marketing Master review, featuring the top 5 most creative marketing campaigns in recent years
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vishal joshi's curator insight, September 29, 11:15 AM

This article looks at the top 5 most creative marketing campaigns in the past few years. The article starts with a video showing the Charmin commercial that ran a few years ago and appealed to kids who recognized that brand. The next clip shows how a series of youtube videos about a blender and its capabilities went viral. This is followed by a westjet commercial that appeals to the emotions of its viewers and garnered over 36 million shares on different social media outlets. The following marketing campaign was one of the most successful, Toms shoes which gave a shoe to kids without shoes around the world for each shoe purchased appealed to the humanity in people. These are all examples of social marketing because they all involve social involvement and requires the user to be actively involved.

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Social media in numbers (September 2014)

Social media in numbers (September 2014) | Business in a Social Media World | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to September 2014. Amazon 49 percent of Internet ...
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Top ten tweaks to increase ecommerce conversions

Top ten tweaks to increase ecommerce conversions | Business in a Social Media World | Scoop.it
Many online retailers remain obsessed with growing overall site traffic, at the expense of increasing conversion rates from existing customers.
Cendrine Marrouat - www.socialmediaslant.com's insight:


The smallest changes can lead to the best results, especially when it comes to ecommerce.


While this article is aimed at big brands, I feel that it is very valid for small business owners and solo-entrepreneurs as well. A lot of great examples. 

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10 Things You Probably Didn’t Know You Could Do With #Twitter Search - AllTwitter

10 Things You Probably Didn’t Know You Could Do With #Twitter Search - AllTwitter | Business in a Social Media World | Scoop.it
10 Things You Probably Didn’t Know You Could Do With #Twitter Search
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How to Guarantee Headline Perfection with Every Social Media Post

How to Guarantee Headline Perfection with Every Social Media Post | Business in a Social Media World | Scoop.it
I must confess. I'm guilty of judging a book by its cover. I'm guilty of judging a person on the first impression. I'm guilty of judging a social media update by its headline. I'm not perfect, but I'm working on it. It's a fact. Good headlines get readers to click. If you are going to…
Cendrine Marrouat - www.socialmediaslant.com's insight:


Did you know that only two out of 10 people will actually read past a headline? Talk about important!


Crafting a great headline is a lot of work because you never really know what will make someone tick. Bill Flitter has some fantastic suggestions to help you with that!

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How to Generate Leads Without Spending a Dime: The Case for Guest Blogging

How to Generate Leads Without Spending a Dime: The Case for Guest Blogging | Business in a Social Media World | Scoop.it
Guest blogging is free in terms of cash, and if you’re a practiced blogger then the time investment won’t be extensive either.
Cendrine Marrouat - www.socialmediaslant.com's insight:


A good starting guide!

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Google Plus: Personal Profiles Vs Business Pages | Where are you hanging out?

Google Plus: Personal Profiles Vs Business Pages | Where are you hanging out? | Business in a Social Media World | Scoop.it
After participating in a fantastic monthly tweet chat, an interesting question was raised about what fellow Tweeters found more effective: Google+ personal profiles or Google+ business pages?
Cendrine Marrouat - www.socialmediaslant.com's insight:


During the last monthly Twitter I host, we had a very interesting conversation on the differences between Google+ Pages and Profiles. 


My friend Janine Beattie, of @Optimum Business Support, decided to delve a little deeper to see what would work better. Her conclusion?


"Perhaps we can learn from Facebook and how we engage with a page that has a person's name and image, not just a brand that does the hard sell. The overall outcome of our discussion on#smslantchat was that as small businesses, our engagement and interaction on Google+ personal pages was far higher than on Google+ business pages."


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Why Some Freelancers Fail at Social Media in 4 Lessons

Why Some Freelancers Fail at Social Media in 4 Lessons | Business in a Social Media World | Scoop.it
by Susanna Gebauer (@dreckbaerfrau)
I was asked this question yesterday – and decided it deserved a longer answer. Because no short answer does do this very important questions justice.
There are...
Cendrine Marrouat - www.socialmediaslant.com's insight:


When you are a freelancer, social media may feel like a very overwhelming world to decipher -- and for good reasons. 


But at the end of the day, it's about simplicity, human connections, and a willingness to help others.


Great article by Susanna Gebauer! 

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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | Business in a Social Media World | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M




Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 4:45 AM

add your insight...


Linda Alexander's curator insight, September 23, 11:09 PM

I've always found the reaction to color fascinating! Here is a terrific article related to the psychology of color....and how it might impact your BRAND.

Scott Langston's curator insight, September 23, 11:52 PM

Emotion and marketing

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The History of Hashtags in Social Media Marketing [INFOGRAPHIC] - AllTwitter

The History of Hashtags in Social Media Marketing [INFOGRAPHIC] - AllTwitter | Business in a Social Media World | Scoop.it
The History of Hashtags in Social Media Marketing [INFOGRAPHIC]
Cendrine Marrouat - www.socialmediaslant.com's insight:


Do you know that the hashtag originates from the IRC? 


Some gems in this infographic!

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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach, blogger, curator, journalist, and author. - "Social Media from a Human Perspective" - http://www.socialmediaslant.com

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