Business in a Social Media World
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Iceberg Pages: A Universe Beneath Your Site - Doktor Spinn


Have you ever heard of iceberg pages? They are pages that you have created but may not automatically want to display in your menu section. However, they play a vital role, especially with search engines.

Jerry has done an excellent job at showing examples with his own website. My favorite? The one about special events.

Read and bookmark, it's pure gold!

The article is at


Cendrine Marrouat

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Guest post: What are hosting companies? Why does your business need a good provider?


The following is a guest post by Claire Broadley. Her bio is at the end of the article. When a business sets up a brand new website, the site itself  - and its contents - are only part of the equat...
Claire Broadley's curator insight, October 18, 2013 10:49 AM

Guest blog for Creative Ramblings and

13 Little Landing Page Tweaks That Can Make a BIG Difference


t's no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets -- and plenty of 'em -- inbound lead generation would be quite a challenge. And with every new offer, marketers must also spin out a new landing page to go with it.


But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes, attention to landing page optimization can also easily fly out the window. So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great. Got 15 extra minutes on your hands? Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.

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