Business in a Social Media World
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Virality, the Bane of Social Media


This post first appeared on my blog. I then decided to edit it for publication on the LinkedIn platform.

To me, we are totally wrong about the concept of "virality".  We just focus on numbers and tend to draw the far-fetched conclusion that anything can be easily replicated. 

Now, what are your thoughts? How do you define virality? 

Read the article at


Cendrine Marrouat

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Attention: Virality needed!


The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby. "Did you see this video that got 2 million views in two days?" "No, but I ...
Bell Média Ventes's curator insight, August 7, 2014 2:22 PM

“Make it your goal to build relationships, not just collect people or followers” –Rebekah Radice

Fabrizio Russo's curator insight, August 8, 2014 2:26 AM

a presto novità...

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral


Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'. By Stuart Dredge
Cendrine Marrouat -

According to Twitter, there is no rule behind the virality of videos. 


Well, there is one: Know your audience inside out, and it should help!

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Behind The Scenes of Viral Music |


Ever wondered what goes on behind the scenes of viral hits? How much money do they make and what does it take to make a viral hit? This infographic by
Cendrine Marrouat -

Insightful tips on how to make your music viral. I think they apply in other endeavors as well. 

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