This post first appeared on my blog. I then decided to edit it for publication on the LinkedIn platform.
To me, we are totally wrong about the concept of "virality". We just focus on numbers and tend to draw the far-fetched conclusion that anything can be easily replicated.
Now, what are your thoughts? How do you define virality?
Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'. By Stuart Dredge
According to Twitter, there is no rule behind the virality of videos.
Well, there is one: Know your audience inside out, and it should help!