Business in a Social Media World
41.9K views | +0 today
Follow

Social Media Listening Is Not Hearing - There's a difference

From www.youtube.com

I share some thoughts on the difference between social listening and simple hearing. Your social media marketing must be listening and not just hearing.
Cendrine Marrouat - cendrinemarrouat.com:

Another excellent video from Robert Caruso. The difference between hearing and listening is subtle but major. And brands big and small still don't seem to understand it...

No comment yet.

Social media is earned media and about relationships

From www.youtube.com

Some thoughts on social media marketing, relationships and social selling. What do you think?
Cendrine Marrouat - cendrinemarrouat.com:

Robert Caruso always says it like it is. 

 

In this video, he calls out many of us on the way we treat audiences on social media. He also explains why it is earned media is and how we should use it to build healthy communities of advocates. 

No comment yet.

Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday

From moz.com

Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
Cendrine Marrouat - cendrinemarrouat.com:

If you have a hard time understanding navigating linking practices, this post is for you. Rand Fishkin's video is the best one I have ever watched.  

 
The transcription is also included. Don't forget to check out the comment section. People have some great questions for Rand. 
 
The most important thing to remember is that your content must serve your audience before your own (selfish) interests. If you keep doing that, Google will probably never penalize you.

The best SEO is the one that seeks to create the best user experience possible. 

 

No comment yet.

5 Things I’ve Learned About Marketing Videos on Social | Simply Measured

From simplymeasured.com

Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a "nice-to-have". Over the course of a couple of years, this content medium has become a "must-have" and brands need to adapt. We at Simply Measured have felt similar pressures to adopt the video medium and have seen an increasing demand via Twitter, Facebo
Cendrine Marrouat - cendrinemarrouat.com:

Point #5 is often overlooked...

No comment yet.

Subscription Addiction: Turning Customers Into Subscribers

From www.americanexpress.com

Why recurring revenue and predictable cash flow have some entrepreneurs hooked.
Cendrine Marrouat - cendrinemarrouat.com:


"Your subscribers are your ideal customers". 

Os Ishmael's curator insight, August 3, 2015 5:39 PM

 

"Your subscribers are your ideal customers". 

Maxime Antoni's curator insight, August 4, 2015 1:41 AM

 

"Your subscribers are your ideal customers". 

Antonio Ormachea's curator insight, August 10, 2015 11:58 AM

 

"Your subscribers are your ideal customers". 

The best ways to stay creative (Video)

From socialmediaslant.com

Creativity is not the privilege of a few. Everyone has the ability to be consistently creative. Here are 29 simple tips to achieve this goal.
No comment yet.

How to Use LinkedIn's NEW Recommendation Dashboard -

From www.jacobcurtis.com

Did you know that LinkedIn had revamped its recommendations dashboard? This social media tutorial will show you to manage your recommendations via that dashboard.


Read at http://www.jacobcurtis.com/2015/01/22/how-to-use-linkedins-new-recommendations-dashboard/


---------------------


Cendrine Marrouat

Cendrine Marrouat - cendrinemarrouat.com's comment, January 26, 2015 12:43 AM
Thank you, @Tom Pick!
Tom Pick's comment, January 29, 2015 2:10 PM
You're most welcome Cendrine, hope all continues to go well!
Cendrine Marrouat - cendrinemarrouat.com's comment, January 29, 2015 3:05 PM
@Tom Pick the same to you!

Real leadership is about accountability

From socialmediaslant.com

The discussion on real leadership is one we need to have, especially for people involved in social media. When the word is our bond, we need to be better at building influence for the right reasons. 


Michael Hyatt shares some gems in the video I embedded in my article. It's worth the 30 minutes! 


------------


Cendrine Marrouat

NTIC Entreprises's curator insight, October 27, 2014 6:21 AM

ajouter votre point de vue ...

You Are Responsible for Your Own Brand - #JayToday - YouTube

From www.youtube.com

As Jay Baer mentions in this excellent video, your level of success doesn't  make you better than others.


Being approachable is a personal decision. And the same goes for the way you choose to treat people. 


-------------------


Cendrine Marrouat 

Luigina Sgarro's curator insight, October 20, 2014 8:57 AM

Inaccessibilità e senso di superiorità sono davvero una conseguenza inevitabile del successo? Come sono le persone di successo migliori che abbiamo conosciuto?

If you have worked as a freelancer... (Video)

From socialmediaslant.com

... or in any business that requires dealing directly with clients, you will probably relate to this video in more ways than one.
Cendrine Marrouat - cendrinemarrouat.com:


I'm sure a lot of you will relate to this video. ;-)

Sirenetta Leoni's curator insight, May 24, 2014 1:48 PM

Very funny, only slightly exaggerated, but sadly not all that far off the mark. When put into different context, we can see how absurd and insulting some "proposals" from clients really are. No one who understands the real value of what they do would agree to do a job on "spec," or at a huge discount now with the promise that it will be made up to them on some undefined "future" job.

 

Unfortunately, as we all know this kind of bargaining goes on daily, and actors, voice actors or any artists or other freelancers who are party to this have no right to complain when the client offers them even less the next time or gives the job to someone else who is willing to work even more cheaply.   

 

[Thanks to fellow Scoopiteer, Cendrine Marrouat, for posting this first]

Cendrine Marrouat - cendrinemarrouat.com's comment, May 24, 2014 5:52 PM
@Sirenetta Leoni you are welcome! I agree that it is slightly exaggerated, but I come across it on a daily basis with my job.

Buffer: A model of transparency

From socialmediaslant.com

In October 2013, when Buffer was hacked, the team behind the scheduling tool for Twitter, Facebook and LinkedIn did something that many considered awesome. 

Cendrine Marrouat - cendrinemarrouat.com:


I came across this interview with Leo Widrich and Joel Gascoigne, the co-founders of  Buffer, today, and had to share it. To me, Buffer is a role model in the transparency arena. 

That also explains why the company has enjoyed so much success these last few months. 

The interview  is 8-minute long, but well worth a watch.

Jenna Diaz-Gonzalez's curator insight, July 8, 2014 4:53 PM

Transparency is one of Buffer’s core values. The company feels that by being transparent, it’s a mutual benefit to itself and consumers. After being hacked, Buffer used its transparency to mitigate concerns from consumers, thereby avoiding animosity and gaining loyalty.  

If Google was a person... (Video)

From socialmediaslant.com

Google Search answers more than 1 billion questions per day. Out of these, many are silly, embarrassing, or simply incomprehensible. If Google was a regular guy, he would probably need a vacation every week to keep his sanity...
No comment yet.

Guest post: Using Google+ video in your content marketing strategy | Social Media Slant

From socialmediaslant.com

Internet users are using video more and more every year.
Lori Wilk's curator insight, January 15, 2014 1:01 AM

We will all be using more video and new platforms are emerging that are going to get lots of people's attention and content

Do you know what you are measuring? (Funny commercial)

From curationgalore.wordpress.com

When the CEO of Encyclopedia Atlantica sees an unusual spike in the number of online orders, he goes a little crazy. The problem is that he hasn't taken the time to check out where the clicks come ...
Cendrine Marrouat - cendrinemarrouat.com:

I love this commercial! Not only is it funny, but it also asks a very valid questions to companies: Do you know what you are measuring? 

Boj-pat's curator insight, October 12, 2013 2:46 AM

Here we are! Learn the secret of successfull Company! Merci Francois.

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

From www.theguardian.com

Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'. By Stuart Dredge
Cendrine Marrouat - cendrinemarrouat.com:

According to Twitter, there is no rule behind the virality of videos. 

 

Well, there is one: Know your audience inside out, and it should help!

No comment yet.

Matt Cutts Talks About Site Downtime’s Impact On Rankings

From www.webpronews.com

Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect …
Cendrine Marrouat - cendrinemarrouat.com:

According to Matt Cutts, if your website is down for a day, it won't affect your rankings. You should worry, though, if it lasts for longer than that.

 

Realiable webhosts are so important! 

No comment yet.

Video Blogging: My Extremely useful tools for video blogging

From www.razorsocial.com

Blogging through video can be very beneficial for your blog. In this article we discuss 5 very useful video blogging tools that you can use.
Cendrine Marrouat - cendrinemarrouat.com:

As always, an interesting article from Ian Cleary. 

 

If you are looking for tools to help you make your videos more appealing, check it out!

No comment yet.

'If Famous Websites Were People': Social media explained (Video)

From plentyawesome.blogspot.ca

"Welcome to the Internet. Porn or regular," Facebook asks a new employee, before introducing her to other members of staff -- each more annoying than the next.

If you are looking for a fun and insightful way to understand social media sites better, this video will definitely help.

Cendrine Marrouat - cendrinemarrouat.com:

Most of the stuff is bang on! 

No comment yet.

Learn how to optimize your Google+ cover photo (Video)

From www.creativeramblings.com

Last night, Stephan Hovnanian, a new Google+ connection, sent me the link to a video that he had created to help people best utilize their G+ cover for marketing purposes. I have decided to share i...
Cendrine Marrouat - cendrinemarrouat.com:

I don't know about you, but trying to create a cover photo for a Google+ profile is a daunting task. 

 

Fortunately, I found a video that will help save you time. Courtesy of Stephan Hovnanian. 

No comment yet.

Convert Any Presentation Into a Talking Video in Your Preferred Language: SlideTalk.net

From www.youtube.com

 

 

Javier Arana's curator insight, July 3, 2014 10:18 AM

Un manera de subir presentaciones, escribir texto y que una voz profesional de voz a texto grabe la presentación. La cuenta libre permite hasta 15 slides por presentación. Me parece, interesante. Lo comparto.

Minerva Bueno's curator insight, July 12, 2014 9:19 AM

añada su visión ...

ManufacturingStories's curator insight, July 13, 2014 9:54 AM

For more resources on Advanced Manufacturing and STEM Education visit http://bit.ly/1640Tbl


The Facts and Figures on YouTube in 2013 - Infographic | Jeffbullas's Blog

From www.jeffbullas.com

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.
Linda Dap's curator insight, February 12, 2013 4:06 AM

Vooral jongeren gebruiken You tube als zoekmachine: How to... video's. Van entertainment naar education. Zie ik thuis ook. Zoon heeft meer dan verdienstelijk leren gitaarspelen en dochter de kunst van het haarvlechten.

Casey Strachan's curator insight, February 16, 2013 5:46 PM

From zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month, how's your YouTube practice going. Ours needs a lilttle pick me up. Figured yours might too...

How Public Relations Impacts SEO

From socialfresh.com

Shift Communications made a very smart hire a couple weeks ago when they picked up Christopher S. Penn.
Cendrine Marrouat - cendrinemarrouat.com:

Good reminder of the importance of Google+ in this video!

No comment yet.

How to Set Your Social Media Strategy and Measure It | Social Media Examiner

From www.socialmediaexaminer.com

"In this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

 

Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

 

Be sure to check out the takeaways below after you watch the video."

No comment yet.

How to end the ghost town syndrome on Google+

From www.youtube.com

http://www.hangoutsforyourbusiness.com
So you decided to join Google+..but your stream feels like a ghost town - nothing happens there.

In this video Yifat Cohen, the G+GoTo Gal, shares
3 ways to search for people who share your passion (keywords, shared circles, piggyback)
How to search using hashtags
How to search for professions
How to engage.

Finally, how you get someone to notice and love you right away.
http://www.youtube.com/watch?v=hU0OxVPM5kw

Find Yifat Cohen on Google Plushttps://plus.google.com/u/0/+YifatCohen/posts
Visit Yifat Cohen, G+GoTo Gal http://gplusgotogal.com

No comment yet.