I like Dave Brock's post. We should never be afraid to ask the right questions, especially if they involve competition.
When I ask potential clients to tell me who they are up against, the sound of crickets is often the only thing I hear. I know it's scary, but at the end of the day, you want to know why your own customers are paying attention to them instead of you.
"It’s not just to develop our strategy for competing, but it helps us better understand the customer and what they are trying to achieve."
After the social media “gold rush” of the last three or four years, it’s time for most brands to step back and look at their social efforts more critically. This means asking some straightforward questions. Do you really need to spend time and money on all of the social networks? Does that Instagram account actually drive traffic to your site, or is it just a staff time-suck? Let's say, for sake of example, you are a bank. Does it really make sense for you to keep on pinning?
We answer 21 common questions that are asked by startups in relation to social media. Social media for startups can be confusing but this article will help
When it comes to social media, there is so much information out there that it can be confusing to read.
That is, unless you know someone like Ian Cleary, who always delivers insightful ideas and tips.
If you have questions about social media, he has answers for you!
"Everything starts with an idea. The idea then becomes similar to a game of chess. Each piece on the board plays a specific role in your strategy, and every move you make has the potential to change the outcome. At the end, your winning depends on your outwitting your opponent.
In social media, the biggest opponent to outwit is not direct competition. It is you."
Investors and audiences do not have time to waste. You only have a few seconds to grab their attention.
So what is an entrepreneur to do to stand out from the crowd?
From the article: “I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph.”
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.
#1: Creating Too Many Social Networks
Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".
Who's going to manage all of these?
Corrective Strategy #1: Invest MORE resources in to LESS tactics
In online marketing, identify the top performing channels and invest more into them.
If you want to grow visitors to your blog, then produce one exceptional blog post each week.
If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.
#2: Relying on Others to Share for You
it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.
New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.
Corrective Strategy #2: Drive visitors to specific points of conversion
Your activities should more focused and deliberate
Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.
And increase performance by aligning an appropriate offer that this target segment cares deeply about.
#3: Focusing Too Much on Easy, Ineffective Tactics
Engagement is a vital step in the marketing process
Position yourself so people want to come find you.
But how do you do that?
Corrective Strategy #3: Focus on business development, not just community management
if you want to grow, then you need to focus on business development and create partnerships with other entities.
The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.
it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.
But the long-term ROI is much higher.
And will contribute more to your overall business growth than a Twitter chat or blog comment ever will
By Brad Smith. http://bit.ly/NHCf9A