Demian Farnworth reveals six essential qualities of product pages that dominate search results and make sales. Discover how to use them on your website.
Just before leaving the house for a photoshoot, I chanced upon this post.
It starts with a premise: Amazon has been around a lot longer than your own website. So, no matter how good your book / product is, its page will always appear after the page on Amazon in search results.
Duh, I thought. Until I read further.
Beyond SEO and link authority, there is something else that matters even more to the visitors of your product page: Your story.
Happy to see Saddleback Leather mentioned in this post. This company is one of the best at storytelling!