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Business in a Social Media World
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Big Niche? Little Niche? What the Niche are You Talking About?!

Big Niche? Little Niche? What the Niche are You Talking About?! | Business in a Social Media World | Scoop.it
“What’s your niche?” These three little words strike more terror into the hearts and minds of idealistic new entrepreneurs than any others. Has this ever been you? You start a blog about your passi...
Cendrine Marrouat - SocialMediaSlant.com's insight:


If you want to scare beginning entrepreneurs, ask them to define their niche. This has much to do with the word not being fully understood and the fear of making mistakes. 


David Kirshbaum's post is an excellent introduction to the concept. In plain English, he shows you how to segment your approach. Focus on the Big Niche and the Small Niche. 


Your Big Niche is a container that defines the shape of your business, and what you fill it with are your Little Niches. 

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The Difference Between Target Market and Niche | Book Yourself Solid

The Difference Between Target Market and Niche | Book Yourself Solid | Business in a Social Media World | Scoop.it
You may have heard both of these terms, target market and niche before, and you may have heard them used interchangeably. However, they are not synonymous.
Cendrine Marrouat - SocialMediaSlant.com's insight:


The best article I have found on the difference between target market and niche. 

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Curated by Cendrine Marrouat - SocialMediaSlant.com
Social media blogger & coach, content curator, author, and photographer. Founder of Social Media Slant and Cendrine Marrouat Photography. Paper.li blog staff writer and B2B News Network columnist