Business in a Social Media World
40.5K views | +30 today
Follow

4 Creative Email Experiments You Should Try

From blog.hubspot.com

Email marketing has never had good press. That's because many newsletters look the same. 


Unfortunately, what works for one marketer may not for another person. You need to be creative.


As I always say, the most creative ideas are often the simplest. 


Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:


- Understand the user experience

- Reengage inactive subscribers

- Leverage coupons beyond sales

- Build reviews into your emails


Bookmark the post. You may find yourself coming back to it quite often. 


Read it at http://blog.hubspot.com/marketing/email-marketing-experiments


-------------------


Cendrine Marrouat

No comment yet.

20 Excellent Tips for Emails That Convert

From blog.getvero.com

Everything about this article is great. From the visual layout to the case studies, it's a real goldmine for anyone interested in improving their newsletter.


Like Jimmy Daly, the author, I think Quora does a stellar job with their email updates. I click the links every time they land in my inbox! 

My favorite tip is #9: Keep readers on their toes. It's all about building expectations so that you can create loyalty. 

Bookmark this one!


Read at http://blog.getvero.com/guides/email-marketing-best-practices


---------------


Cendrine Marrouat

No comment yet.

The Five Best Free Email Marketing Services (and why you need to use one!) | The Work at Home Woman

From www.theworkathomewoman.com

"You need a newsletter." Every site that talks about online businesses has this advice. A newsletter is one of the backbones of online business. Everyone wants
No comment yet.

37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger

From www.copyblogger.com

Does it feel like a big challenge to get people to open and read your emails? It doesn't really need to be so hard ...
No comment yet.

These email best practices will get you noticed

From socialmediaslant.com

Do you know that more than 122 billion emails are sent every hour? In marketing, this mind-boggling number means two things:
No comment yet.

The Difference Between Hard Bounces and Soft Bounces [FAQs]

From blog.hubspot.com

Not sure what the difference is between hard bounces and soft bounces? Find out here.
No comment yet.

Google Enterprise - Google+ - Send customized emails with Merge by +MailChimp  With…

From plus.google.com

Cendrine Marrouat - cendrinemarrouat.com:


Has anyone tried this? Looks like an interesting add-on...

Lydia Gracia's curator insight, March 27, 2014 4:32 AM

quelqu'un l'a essayé? ça semble intéressant...

You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience

From www.business2community.com

Cendrine Marrouat - cendrinemarrouat.com:

The five types of subject lines are:

1. Humor
2. Call to Action
3. Personalization
4. Exclusivity/Offer
5. How-to

Any other tips to trigger responses from readers?

No comment yet.