How we fixed a huge mistake we were making with our email marketing (and a few tips to help make your emails better, too).
Welcome emails are among the most difficult pieces of content to create. They have to be a good followup to your subscription process.
Sometimes, we want to say too much in them. As a result, we run the risk of overwhelming sendees.
Dave Gerhardt of Drift learnt a valuable lesson by paying attention to other welcome emails. It's a great case study that goes to prove what I always say: Others are an excellent source of inspiration. :-)