Business in a Social Media World
42.1K views | +1 today
Follow

Small business owners: Newsletters and discounts don't always work together - Social Media Slant

From socialmediaslant.com

There is one newsletter I read almost religiously. It’s Martin Stellar’s. Martin has a refreshing voice. He is honest and wise. And even though he has chosen to work with independent artists, his advice is always relevant to small business owners.
Cendrine Marrouat - cendrinemarrouat.com:

I am re-posting a newsletter from very smart marketer Martin Stellar. What do you think? 

No comment yet.

Losing subscribers is not the end of the world - Social Media Slant

From socialmediaslant.com

A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who
Cendrine Marrouat - cendrinemarrouat.com:

Have you ever lost subscribers? If so, welcome to the club. 

 

Actually, it happens to everyone. 

 

So don't freak out, and let's talk about it. 

No comment yet.

15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection

From contentmarketinginstitute.com

E-newsletters can be a powerful content marketing tactic. Here are 15 tips, tricks, examples, and lessons to make them perfect – Content Marketing Institute
Cendrine Marrouat - cendrinemarrouat.com:

We all have our reasons for launching a newsletter. However, the strategy must be thought out in advance in order to maximize our chances of success. 

Not sure if the word "perfection" works in this title, but I really like the examples and tips in this post. The author mentions important concepts like consistency, responsive design, flexibility, and transparency. 

My favorite part is when she talks about unengaged subscribers: "an indication that you may not be delivering content your subscribers find valuable or your newsletters aren’t reaching the right audience." 

This is a great reminder that you should not freak out when you lose subscribers. It takes a lot of work and efforts to keep people interested... 

No comment yet.

5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money - Search Engine Journal

From www.searchenginejournal.com

Why building an email newsletter mailing list can go beyond growing revenue.
Cendrine Marrouat - cendrinemarrouat.com:

This post describes exactly why I started my Social Business Newsletter (http://socialmediaslant.com/newsletter/). Newsletters can be a great way to build expertise and trust, without automatically focusing on the dollar sign. 

As Kelsey Jones mentions, I want to create a feeling of exclusivity as well.

Randy Bauer's curator insight, March 27, 2016 12:06 PM

This post describes exactly why I started my Social Business Newsletter (http://socialmediaslant.com/newsletter/). Newsletters can be a great way to build expertise and trust, without automatically focusing on the dollar sign. 

As Kelsey Jones mentions, I want to create a feeling of exclusivity as well.

Disera Doss's curator insight, March 27, 2016 1:40 PM

This post describes exactly why I started my Social Business Newsletter (http://socialmediaslant.com/newsletter/). Newsletters can be a great way to build expertise and trust, without automatically focusing on the dollar sign. 

As Kelsey Jones mentions, I want to create a feeling of exclusivity as well.

The Twinkie Awards's curator insight, March 27, 2016 8:00 PM

This post describes exactly why I started my Social Business Newsletter (http://socialmediaslant.com/newsletter/). Newsletters can be a great way to build expertise and trust, without automatically focusing on the dollar sign. 

As Kelsey Jones mentions, I want to create a feeling of exclusivity as well.

What’s the Difference Between a Blog and a Newsletter?

From mackcollier.com

For years I've been trying to wrap my head around the difference between a blog and a newsletter. I keep seeing smart people saying that I need to have a
Cendrine Marrouat - cendrinemarrouat.com:


Mack Collier is right. Most of us use our newsletters to redirect people to our latest blog posts. 

The best example to mention was Chris Brogan, of course!

No comment yet.

50 Creative Tips for Gathering Customer Emails | VerticalResponse

From www.verticalresponse.com

Grow your email list by gathering addresses with these creative tips.
Cendrine Marrouat - cendrinemarrouat.com:

A very nice list of tips to help you grow the readership of your newsletter organically. 

No comment yet.

Short email subject lines - MailCharts Blog

From www.mailcharts.com

Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes your open rate while 28-39 characters maximizes your click rate.   Some industry thought leaders, such as hubspot and MailChimp, recommend restricting your subject lines to 50 characters max. There’s a few theories as to why shorter …
Cendrine Marrouat - cendrinemarrouat.com:


There are 640 short email subject line examples in this post. Some of them are really smart! 

No comment yet.

Announcing The Social Business Newsletter

From socialmediaslant.com

Last week, a friend and I were discussing newsletters and how I needed one for the blog. Yes, I admit it: I have been lagging in that area. ;-) Time to make up for lost time with the launch of The Social Business Newsletter!
Cendrine Marrouat - cendrinemarrouat.com:


Excited to announce the launch of The Social Business Newsletter! Every Monday, I will share with you the best social media gems I found across the web. 

When you sign up, you will receive a free extract from my latest ebook! 

Check out the post below for more information.

No comment yet.

Why Newsletter Marketing Is Making a Comeback

From www.americanexpress.com

Newsletter marketing is making a huge comeback for businesses of all sizes looking to reach an engaged audience. Here are three reasons for the revival.
Cendrine Marrouat - cendrinemarrouat.com:


A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)


Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 


"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

Valérie HAMOUCHE COUTURIER's curator insight, August 3, 2015 3:29 AM

 

A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)

 

Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 

 

"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

David J Castresana's curator insight, August 3, 2015 4:57 AM

 

A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)

 

Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 

 

"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

Antonio Ormachea's curator insight, August 10, 2015 11:59 AM

 

A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)

 

Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this: 

 

"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."

5 Great Tools for Sending Newsletters

From blog.paper.li

As a small business owner, newsletters should be an important part of your online strategy. Here are several providers that you may want to check out. They are not just easy to use. They are also affordable!
Cendrine Marrouat - cendrinemarrouat.com:


If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

Nicholas Fragkias's curator insight, August 4, 2015 6:24 AM

 

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

Ressources pour les cours d'anglais's curator insight, August 4, 2015 6:40 AM

 

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

media350's curator insight, August 4, 2015 8:00 AM

 

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

Danny Brown shares what happened when he opted for a newsletter delivery format for his blog

From www.kayakonlinemarketing.com

Interested in creating a newsletter for your readers? Danny Brown's article will probably answer many of your questions. 


What I really like about the post is the fact that he asks that you do your homework and don't follow his advice blindly: 


"Switching to a newsletter format isn't for everyone, and your own analytics will help guide your decisions should you be considering the switch."


Read at http://www.kayakonlinemarketing.com/blog/a-funny-thing-happened-on-the-way-to-changing-to-a-newsletter-delivery-format


--------------


Cendrine Marrouat

No comment yet.

Tutorial: Increase signups to your Mailchimp newsletter in a few easy steps

From www.creativeramblings.com

If you have followed me for a while, you know that I recommend to give audiences choice when it comes to reading content. I know some enjoy using RSS readers, while others are more comfortable with emails or platforms like Flipboard or Scoop.it.
Cendrine Marrouat - cendrinemarrouat.com:

The other day, I posted an update about Twitter Lead Generation Cards and a few people asked me how I had implemented mine. Honestly, it's super easy!

In my tutorial, you will learn to create yours and link it to your Mailchimp list in a few minutes.

I hope you will enjoy the article!

No comment yet.

The Dissection of a Bloody Good Email Newsletter

From www.verticalresponse.com

Concoct an engaging email newsletter with all of the right anatomy and you win. What makes up the anatomy of a bloody good email newsletter? Let's operate:
Cendrine Marrouat - cendrinemarrouat.com:

Great article from Colleen Corkery, from VerticalResponse. 

I love the idea of including tables of contents in newsletters. 

I also learnt something new. Apparently, you should not include typed-out links, but rather create anchor links. 

No comment yet.