Newsletter marketing is making a huge comeback for businesses of all sizes looking to reach an engaged audience. Here are three reasons for the revival.
Cendrine Marrouat - cendrinemarrouat.com:
A year or two ago, email was pronounced dead by many. Well, apparently, email is The Walking Dead, it doesn't quit. ;-)
Joke aside, Sarah Judd Welch offers some great insights on the role of newsletters. I agree with her on everything, especially this:
"Newsletters act as a passive touchpoint with consumers, and whether or not the reader opens it, the brand can stay top of mind by appearing in the subscriber’s inbox at a regular time interval. However, this doesn’t mean brand awareness stops with subscribers. The best newsletters are forwarded along to friends and teams, the email equivalent to word-of-mouth marketing. And word of mouth is still the most effective form of marketing."