The Google Mobilegeddon is here and brands are scared. After all, if the Google gods tell you that the update will have a significant impact on search results, you should listen, right?
But at the end of the day, as Mike Canarelli states, "Lost in all the gloomy talk is the tremendous opportunity the update presents for those looking to enhance their online presence and maybe even find new markets and additional revenue. Embracing the change will give business owners an excuse to discover new options, mine new data and explore a whole new submarket."
I agree with him. We live in a world where going mobile is not optional anymore for business. Users want a seamless experience wherever they are.
It's not just about making your website mobile-friendly. It's also about understanding the importance of relevancy in a very competitive world.
Read the article at http://www.semrush.com/blog/what-they-arent-saying-about-mobilegeddon/