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The Pinterest Conundrum

The Pinterest Conundrum | Business in a Social Media World | Scoop.it

I love Pinterest but I agree with the conclusions of this article. The platform can be confusing. 


Maybe it has a lot to do with the way many brands try to use it? Or maybe Pinterest is too young? It has great potential, though!


"The bottom line: Pinterest’s marketing value lies more in the future than in the present." - Nate Elliott


Read the post at http://blogs.forrester.com/nate_elliott/15-01-15-the_pinterest_conundrum


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Why Your Business Needs a Community

Why Your Business Needs a Community | Business in a Social Media World | Scoop.it

What's your favorite store or brand? And why do you like it so much?

In this article, @Kelly Hungerford shares a personal story that we could all learn from: the value of nurturing your community of customers and advocates. 


Competition is everywhere. You can't escape it. So, when "bigger and better" brands move near your corner of the world, what do you do?  Do you lower your standards or continue unfazed? 

If we had invested our time and money in acquisition tactics or participated in deep discounting to compete on price, our customers probably would not have returned. If that is the only way you can differentiate yourself, and brand yourself, then what unique selling proposition do you have to offer?

This is officially my favorite article for the beginning of this year. Bravo!


Read the article at http://kellyhungerford.com/2015/01/21/why-your-business-needs-a-community/


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Kelly Hungerford's comment, January 22, 7:58 AM
Thanks for sharing Cendrine. Community is a topic that's near and dear to my heart.
Cendrine Marrouat - www.socialmediaslant.com's comment, January 26, 12:43 AM
My pleasure, @Kelly Hungerford!
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Off the Beaten Path: 6 Unusual Ways to Use Pinterest

Off the Beaten Path: 6 Unusual Ways to Use Pinterest | Business in a Social Media World | Scoop.it

The above picture is an example of résumé a pinner created to get a job at Pinterest. Pretty smart, right? 


This article highlights five more ideas to leverage the platform, including boards to help reunite families with their lost pets, report the news, and more. 


Read the article at http://blog.hootsuite.com/6-unusual-ways-to-use-pinterest


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Marketers, don't get hung up on buyer personas

Marketers, don't get hung up on buyer personas | Business in a Social Media World | Scoop.it

If you d

Cendrine Marrouat - www.socialmediaslant.com's insight:

The phrase "buyer persona" has become a buzzword over the last couple of years. You see it everywhere in marketing, especially in the B2B segment. 


Julia Borgini asks us to think differently: "Instead of simply trying to create the right message for the right person, how about creating the right message the right way for the right buyer?"


To achieve results, she offers three tips:


- Let the buyers lead

- Share your buyers with the entire organization

- Welcome the changes marketing brings


To me, point #2 is the most important. The different parts of a company often work independently. Unfortunately, you cannot succeed if the whole team is not on board. 


An interesting article. Read it at http://www.digitaljournal.com/b2bnn/2015/01/marketers-dont-get-hung-buyer-personas/


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This Is Why I Love Being a Content Curator

This Is Why I Love Being a Content Curator | Business in a Social Media World | Scoop.it

Content curators always explain what curation is. However, we rarely tell you why we love curating. In this article, you will learn five reasons why I'm so passionate about it.


Thank you to @Robin Good and @Martin (Marty) Smithfor being my role models!


Read the article at https://www.linkedin.com/pulse/why-i-love-being-content-curator-cendrine-marrouat


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What Social Media Marketers Can Learn From Patagonia

What Social Media Marketers Can Learn From Patagonia | Business in a Social Media World | Scoop.it

Do you believe in not selling to sell better? Well, apparently, Patagonia has managed to almost double its revenue in five years with that method.


An interesting case study!


Read it at http://www.mediapost.com/publications/article/241420/what-social-media-marketers-can-learn-from-patagon.html


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What’s Your Instagram Message?

What’s Your Instagram Message? | Business in a Social Media World | Scoop.it
If a picture says a thousand words, what do you want your Instagram photos to say? What is your Instagram message for your brand?


Jenn Herman forces us to take a serious look at our Instagram profiles and ask the right questions in this article. 


It's not about perfection or doing it right all the time, it's about having a consistent message that makes sense to our audiences. Of course, things will change along the way. But isn't it like any other strategy? 


Very nice article. I know it has given me a lot of food for thought!


Read it at http://www.jennstrends.com/whats-instagram-message/


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Gary Campbell's curator insight, January 13, 7:51 AM

It is important for the entrepreneur to understand the potential power of Instagram. Yes, it is a fun tool to share events with family and friends, but it is an effect marketing tool as it is used with your product or brand. It does take some work, but see it as another notch in your social media tool belt. Use it.

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Learn How A 10,000 Year Old Habit Boosted Sales by 114%

Learn How A 10,000 Year Old Habit Boosted Sales by 114% | Business in a Social Media World | Scoop.it

According to Michael Maven, human beings haven't changed much since the Paleolithic age. When it comes to making choices, in particular, we have always needed to be able to compare items before making decisions. 


This is exactly what happens for purchases. 


If you are frustrated about not selling much on social media, here is an article that will probably change the way you look at marketing. 


"There are many other things that are simply engrained into our bodies and brains. If we can identify them, we can use them to market to people, and influence their decisions."


Read the article at http://blog.crazyegg.com/2015/01/05/sneaky-decoy-trick/


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5 tools and services that caught my attention this month (January 2015)

5 tools and services that caught my attention this month (January 2015) | Business in a Social Media World | Scoop.it

My first roundup of tools of the year!


Let me introduce you to Quill Connect, Spruce, Qureet, Online Broken Link Checker, and Comment Bubble.


Read the article at http://socialmediaslant.com/tools-services-1-2015/


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What B2B companies can learn from NASA - B2B News Network

What B2B companies can learn from NASA - B2B News Network | Business in a Social Media World | Scoop.it

For my latest assignment for B2B News Network, I had to dive into what NASA has been doing to build its online presence successfully. 


There are many things we can learn on a B2B and B2C standpoint.


Read the article at http://www.digitaljournal.com/b2bnn/2015/01/b2b-companies-can-learn-nasa/


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4 Creative Email Experiments You Should Try

4 Creative Email Experiments You Should Try | Business in a Social Media World | Scoop.it

Email marketing has never had good press. That's because many newsletters look the same. 


Unfortunately, what works for one marketer may not for another person. You need to be creative.


As I always say, the most creative ideas are often the simplest. 


Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:


- Understand the user experience

- Reengage inactive subscribers

- Leverage coupons beyond sales

- Build reviews into your emails


Bookmark the post. You may find yourself coming back to it quite often. 


Read it at http://blog.hubspot.com/marketing/email-marketing-experiments


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Why Your Customers’ Social Identities Matter - HBR

Why Your Customers’ Social Identities Matter - HBR | Business in a Social Media World | Scoop.it

Do you remember your teenage years? It was a time when peer approval mattered. Copying or getting the attention of popular classmates was synonymous with experiencing 15 minutes of fame -- and sometimes longer. 


Things haven't changed much since our passage to adulthood. As much as we would love to dance "as though no one is watching us," we still seek approval from the outside world, especially if it's in our immediate surroundings. 


That's why I always advise business owners and entrepreneurs to take an honest look at themselves before jumping on the social media bandwagon. The way audiences see themselves determines their behavior.


In one of the most thorough and interesting articles I have read this year, Guy Champniss, Hugh N. Wilson, and Emma K. Macdonald highlight how context impacts our multiple social identities. 


"Recent research into why people put solar panels on their houses shows very nicely how this works. You might think that their main motivation is reducing energy costs or concern for the environment. But it turns out that the strongest factor is that other solar-powered homes are nearby. Your neighborhood represents a powerful social identity, and it colors how you think about decisions related to your home. If you see solar panels on houses around yours, you’re likely to feel that you should get them as well."


The article is quite long but worth more than a read!


Read the article at https://hbr.org/2015/01/why-your-customers-social-identities-matter


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Primer on content curation for B2B marketers - B2B News Network

Primer on content curation for B2B marketers - B2B News Network | Business in a Social Media World | Scoop.it

If you have followed me for a while, you know how much I love curating content. You may even remember my introduction to the topic.


Honestly, I would blog about curation all day. That's why, anytime someone asks me to contribute my thoughts, I can only oblige. :-)


Here is another primer on content curation, this time for B2B companies and marketers. I wrote it for the B2B News Network.


Aside from the usual definition and list of benefits, you will find a series of questions to ask yourself before jumping on the curation bandwagon. I have also included all sorts of useful tips and the names of two must-use tools.


Read the article at http://www.digitaljournal.com/b2bnn/2014/12/primer-content-curation-b2b-marketers/


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Creating More Opportunities for Engagement in 2015

Creating More Opportunities for Engagement in 2015 | Business in a Social Media World | Scoop.it

Three insightful studies to help you start 2015 with a bang. On the menu:


- Social metrics are not enough

- Some advice to pitch the media

- Twitter engagement factors revealed


Read the article at http://blog.paper.li/2014/12/22/creating-more-opportunities-engagement-2015/


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Case study: BuzzFeed traffic grew 157% This Year!

Case study: BuzzFeed traffic grew 157% This Year! | Business in a Social Media World | Scoop.it

Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 


A very interesting case study to understand how to use your ad dollars in a more efficient way.


Read it at http://blog.newscred.com/article/buzzfeed-traffic-grew-157-this-year-their-latest-report-will-have-you-rethinking-your-ad-spend/6b245557e913d539ae819a74810413b0


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Let big brands help you with these 30 social media marketing ideas

Let big brands help you with these 30 social media marketing ideas | Business in a Social Media World | Scoop.it

If you lack ideas for your next marketing campaign, read this article. There are 30 useful suggestions. 

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How To Turn Your Customers into Brand Fans: 3 Examples

How To Turn Your Customers into Brand Fans: 3 Examples | Business in a Social Media World | Scoop.it

GoPro, Tourism Australia, and Betabrand show you how to build customer evangelism

Do you know that only 34 percent of marketers ask consumers what they want? This figure is part of my new social media stat roundup, which will be available tomorrow. I think it fits perfectly here for several reasons:

- Brands still make it too much about themselves
- Too often, they focus on attracting new followers while overlooking the ones they already have
- They see all followers and subscribers as uniform 
- Some of their KPIs cannot apply to the online world

One day, soon hopefully, most brands will understand why the likes of GoPro, Tourism Australia, and Betabrand do what they do. 

Every time you ask your audience and consumers to take part in your journey, that you allow them to tell your story, you win browny points. 

Overall, an excellent article by Content Marketing Institute's Michele Linn, with some valuable questions to ask your team. 


Read it at http://contentmarketinginstitute.com/2014/10/how-to-turn-customers-brand-fans/


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The Customer Journey to Online Purchase

The Customer Journey to Online Purchase is an interactive infographic that explores typical customer behavior to improve marketing programs.


What a fantastic resource to understand audiences better! You can visualize the path to purchase by industry, business size, country, and channel. 


See everything at http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html


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Why the tech world loves bullsh*t metrics

Why the tech world loves bullsh*t metrics | Business in a Social Media World | Scoop.it

Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit.


Hilarious video made by Vooza!


Watch it at http://vooza.com/videos/bullshit-metrics


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Word of Mouth: It Still Matters!

Word of Mouth: It Still Matters! | Business in a Social Media World | Scoop.it

Word of mouth is too important to be left aside. In this day and age, with the advent of technology, it has the power to make or break a brand in a matter of seconds.


Read the article at  https://www.linkedin.com/pulse/article/20141209212744-41277595-word-of-mouth-it-still-matters


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Luigina Sgarro's curator insight, December 19, 2014 3:29 PM

Il passaparola è ancora fondamentale. Mi domando spesso se sto facendo le cose giuste per assicurarmi che avvenga e non, semplicemente, lasciare che accada.

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Think Before You Discount

Think Before You Discount | Business in a Social Media World | Scoop.it

If there is something Ted Rubin does well, it's saying things like they are. He always as a way to remind us of what matters in this social media world.


In this new article published on the Huffington Post, Ted tackles the problem of constant discounts. He uses the example of Groupon to show that,


"While there is of course great value in catching an initial sale from an otherwise inactive shopper, the challenge shows up when we try to build an ongoing relationship with this "hot" lead. They will continue to expect these deep discounts, because they will see those discounted prices as the actual value of the product or service."


Of course, there is nothing wrong with occasional coupons and discounts. But they shouldn't be a frequent strategy. Otherwise, you will end up attracting the wrong customers.


Read the article at http://www.huffingtonpost.com/ted-rubin/think-before-you-discount_b_6283406.html


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Reaching Consumers Where It Matters

Reaching Consumers Where It Matters | Business in a Social Media World | Scoop.it

The potential to connect with shoppers has never been greater. A big chunk of the social sharing map is about to be charted. It's called Dark Social. 


This week’s roundup also takes a look at the way people engage with emails on mobile devices and what motivates them to recommend what they see.


Read the article at http://blog.paper.li/2014/12/08/week-in-social-media-reaching-consumers-matters


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Top 8 Brand Disasters of 2014

It's time to take a look at the way some major brands leveraged social media this year. As always, mistakes offer great takeaways for entrepreneurs, businesses owners, and marketers. 


List of brands: 


1. Walmart

2. Red Cross

3. Target

4. US Airways

5. Reynolds American

6. Market Basket 

7. American Apparel 

8. Malaysian Air


Apparently, big companies still use interns...


Read the article at http://www.inc.com/geoffrey-james/top-8-brand-disasters-of-2014.html


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Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever | Business in a Social Media World | Scoop.it
One of the most insightful articles I have ever read.

Today, I was chatting with a friend about the way most marketers focus on numbers and shiny tools. The timeliness of this post is remarkable! 

Jay Acunzo says nothing new and doesn't reinvent the wheel: 

"Great products solve problems and fulfill desires, whether you sell marketing software or basketball shoes. Great content must do the same."

However, the delivery is something else. I got hooked as soon as I reached this line: "Great content removes steps". 

Jay also invites marketers to see themselves as problem solvers. I love it! 

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Marco Favero's curator insight, December 5, 2014 9:54 AM

aggiungi la tua intuizione ...

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5 Social Brands That Rock at Defying Best Practices

5 Social Brands That Rock at Defying Best Practices | Business in a Social Media World | Scoop.it

What this article proves is that best practices are nothing if you don't know who you are serving.


Brands mentioned:


- Denny's (Tumblr)

- TSA (Instagram)

- Zara (Facebook)

- Parks and Recreation (Twitter)

- Wisecrack (YouTube)


I would have loved to see case studies for Pinterest and Google+ too!


Read at http://www.brianhonigman.com/defiant-social-media/


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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com