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Business in a Social Media World
The best social media content to help you take your business to the next level.
Curated by Cendrine Marrouat - SocialMediaSlant.com
A social media giveaway can be a boon or a bust. Have the answers to these four questions at the outset so you don't waste your money.
I find giveaways a hit or a miss. Well, more of a miss than a hit, actually.
To me, the reason is simple: Brands big and small don't really have a plan. They are looking for a short-term solution for lack of likes, newsletter signups, comments, and sales.
Jim Belosic does a great job explaining what you need to do before you decide investing your time and money into giveaways.
To me, question #1 (Does the prize have emotional appeal) is the most important. What do you think?
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page.
One of my friends always says: "A great marketer is someone who can sell a dirty Tshirt."
I find this quote particularly fitting here. Pricing should indeed be seen from a psychological perspective, and not just a business perspective.
Neil Patel shares five different hacks that will help you price your products and services in the most beneficial way for your bottom line.
My favorite is #1: The Decoy Effect
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.
Some good reminders in this post. I particularly like the following quote:
"To these brands, and many others, I’m invisible. Yet what these brands don’t realize is how important I am to them. Sure, I don’t contribute monetary value, but I do give them tons of word-of-mouth marketing, which can bring them more loyal and valuable customers. Additionally, I bring them targeted, trusted referrals, which are much more valuable than any marketing they could do themselves."
This reminds me of my own love for Dell. Their computers suck but their customer service is top notch!
On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.
A couple of weeks ago, I had a conversation with a friend who told me that your most important CTA must be above the fold to be seen.
I have a problem with that statement. It takes visitors for granted.
Luke Wroblewski's article puts the debate to rest:
"The issue isn't whether the call to action is visible. The issue is whether your call to action is visible at the point where someone has become convinced to take action."
Let's not forget that the world has become mobile too. So, people now automatically scroll...
...Or if they don't, they have become blind to ads.
Big thanks to @Brian Yanish - MarketingHits.com for curating this post!
A creative new way to get the informational interview you want.
I have been thinking of launching my own podcast for several months now. However, as time is of the essence, I don't think it will ever happen.
With that said, I like reading posts on the topic just in case.
In this short introduction, Nik Parks contends that it's actually better to ask people to be guests rather than offering to buy them a cup of coffee in exchange for picking their brains.
I agree. People will make time for you if they see you value and respect their work...
Among all the platforms that exist, Twitter is probably one of rare where the concept of virality applies.
Matthew Yeoman shares some great examples of branded Tweets that had crowds in RTing mode. The reasons? Timing, market research, and creativity.
As you will see, the brands did not reinvent the wheel. They used humor while occasionally playing with fire.
My favorite example is KitKat. What about you?
When we overlook people's feedback or take that feedback personally, we miss on tremendous opportunities.
In this article, I share why listening to people's comments helped me make my book successful.
"There is no-one-size-fits-all approach to personal branding. No matter where you are on the introversion/extroversion scale, your success lies at the intersection of what you do best and how you personally like to make things happen."
The last paragraph of William Arruda's article sums up exactly why success is not the privilege of a few. We all have a chance to make it big. Personal branding is no exception.
I always tell clients and participants in my social media classes that I never sleep the night before a presentation. Actually, I often am the most shy person in a room. But I have never let that stop me from achieving what I wanted.
Why? Most of the reasons are in this article:
Social media has allowed us to make our voices heard. It's important to take advantage of it.
I have never really tried to organize a contest on social networks, but every time someone talks about it, I picture headaches and hours of research.
Facebook, Pinterest, Twitter... Each platform has specific rules -- and they are often hard to figure out.
That may be the reason why brands don't really read them and run illegal contests without thinking of the consequences of their decisions.
This is the first time I find an article that highlights exactly the dangers of choosing to ignore the rules. Kerry Gorgone explains the subtle differences between types of contests and shares some tips. Namely:
- Beware of giveaways.
- Be transparent and encourage disclosure
- Use “Void Where Prohibited” and “No Purchase Necessary.”
This is a much-needed post IMO. You can read it at http://www.businessesgrow.com/2015/02/11/social-media-contests/
I love Pinterest but I agree with the conclusions of this article. The platform can be confusing.
Maybe it has a lot to do with the way many brands try to use it? Or maybe Pinterest is too young? It has great potential, though!
"The bottom line: Pinterest’s marketing value lies more in the future than in the present." - Nate Elliott
What's your favorite store or brand? And why do you like it so much?
In this article, @Kelly Hungerford shares a personal story that we could all learn from: the value of nurturing your community of customers and advocates.
Competition is everywhere. You can't escape it. So, when "bigger and better" brands move near your corner of the world, what do you do? Do you lower your standards or continue unfazed?
If we had invested our time and money in acquisition tactics or participated in deep discounting to compete on price, our customers probably would not have returned. If that is the only way you can differentiate yourself, and brand yourself, then what unique selling proposition do you have to offer?
This is officially my favorite article for the beginning of this year. Bravo!
Read the article at http://kellyhungerford.com/2015/01/21/why-your-business-needs-a-community/
The above picture is an example of résumé a pinner created to get a job at Pinterest. Pretty smart, right?
This article highlights five more ideas to leverage the platform, including boards to help reunite families with their lost pets, report the news, and more.
Read the article at http://blog.hootsuite.com/6-unusual-ways-to-use-pinterest
The phrase "buyer persona" has become a buzzword over the last couple of years. You see it everywhere in marketing, especially in the B2B segment.
Julia Borgini asks us to think differently: "Instead of simply trying to create the right message for the right person, how about creating the right message the right way for the right buyer?"
To achieve results, she offers three tips:
- Let the buyers lead
- Share your buyers with the entire organization
- Welcome the changes marketing brings
To me, point #2 is the most important. The different parts of a company often work independently. Unfortunately, you cannot succeed if the whole team is not on board.
An interesting article. Read it at http://www.digitaljournal.com/b2bnn/2015/01/marketers-dont-get-hung-buyer-personas/
Content curators always explain what curation is. However, we rarely tell you why we love curating. In this article, you will learn five reasons why I'm so passionate about it.
Do you believe in not selling to sell better? Well, apparently, Patagonia has managed to almost double its revenue in five years with that method.
An interesting case study!
If a picture says a thousand words, what do you want your Instagram photos to say? What is your Instagram message for your brand?
Jenn Herman forces us to take a serious look at our Instagram profiles and ask the right questions in this article.
It's not about perfection or doing it right all the time, it's about having a consistent message that makes sense to our audiences. Of course, things will change along the way. But isn't it like any other strategy?
Very nice article. I know it has given me a lot of food for thought!
According to Michael Maven, human beings haven't changed much since the Paleolithic age. When it comes to making choices, in particular, we have always needed to be able to compare items before making decisions.
This is exactly what happens for purchases.
If you are frustrated about not selling much on social media, here is an article that will probably change the way you look at marketing.
"There are many other things that are simply engrained into our bodies and brains. If we can identify them, we can use them to market to people, and influence their decisions."
Read the article at http://blog.crazyegg.com/2015/01/05/sneaky-decoy-trick/
For my latest assignment for B2B News Network, I had to dive into what NASA has been doing to build its online presence successfully.
There are many things we can learn on a B2B and B2C standpoint.
Read the article at http://www.digitaljournal.com/b2bnn/2015/01/b2b-companies-can-learn-nasa/