Social Media Tips...
Follow
Find tag "marketing"
24.5K views | +27 today
Social Media Tips, News, and Tools
Social media, social media marketing, social media branding, social media tools
Your new post is loading...
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Cendrine Marrouat Magazine
Scoop.it!

These email best practices will get you noticed

These email best practices will get you noticed | Social Media Tips, News, and Tools | Scoop.it
Do you know that more than 122 billion emails are sent every hour? In marketing, this mind-boggling number means two things:
more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Cendrine Marrouat Magazine
Scoop.it!

Guest post: How to find sales leads on social networks (without acting like a total sleaze ball)

Guest post: How to find sales leads on social networks (without acting like a total sleaze ball) | Social Media Tips, News, and Tools | Scoop.it
If you’re my friend on Facebook, I will hide you if you do any of the following: Consistently rant about news, politics, or religion. Write updates that are so long they require me to click the “read more” link. Promote ANY kind of direct selling: jewelry, scrapbooking supplies, candles, nutrition products. I don’t care. If you try to sell me, I’m done.
more...
No comment yet.
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from AtDotCom Social media
Scoop.it!

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Social Media Tips, News, and Tools | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith, John van den Brink
Cendrine Marrouat - www.socialmediaslant.com's insight:


My friend @Martin (Marty) Smith doing what he does best. :-)


He is a thought leader, and one I would trust with my eyes closed. 

more...
Ally Greer's curator insight, March 19, 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 10:52 AM

Scoop.it influences social media marketing and more...

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Guest post: 5 ways to optimize your call to action and encourage visitors to click

Guest post: 5 ways to optimize your call to action and encourage visitors to click | Social Media Tips, News, and Tools | Scoop.it
The following is a guest post by Jesse Aaron. His bio is at the end of the article. The most important element of a website is a call to action (CTA).  From subscribe buttons to eBook promo picture...
Cendrine Marrouat - www.socialmediaslant.com's insight:

An excellent guest post for my blog. Jesse Aaron has gathered interesting examples to show you how to improve click rates with simple tweaks. 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Storytelling in 2013

Storytelling in 2013 | Social Media Tips, News, and Tools | Scoop.it
I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.That’s it. That is honestly the
Cendrine Marrouat - www.socialmediaslant.com's insight:

Gary Vaynerchuk nails it in this article. 

I wish there was a way to make companies understand that "social" is more than a few tweets and Facebook updates. We all understand you have products to sell and services to offer. But what value does it bring if you show no willingness to share your story and connect with us? 

more...
lebeauparleur's curator insight, August 27, 2013 11:06 AM

I wake up every morning upset about one core thing, and that is this:

It’s 2013 and 99 percent of people are marketing their products like it’s 2004.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The World's Shortest Marketing Plan - Think Tank

The World's Shortest Marketing Plan - Think Tank | Social Media Tips, News, and Tools | Scoop.it
more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

WHY Is The Most Important Question in Social Media

WHY Is The Most Important Question in Social Media | Social Media Tips, News, and Tools | Scoop.it
The most important question you should be asking when using social media for business is... WHY! Why should anyone follow, like you on Facebook or engage with you or your brand?
Cendrine Marrouat - www.socialmediaslant.com's insight:

Doing business is like writing a news release. Answer the four Ws and one H in the "first paragraph": What? When? Why? Where? How?

 

"Why" is indeed extremely important. If you don't know the reasons behind your wanting more fans or sales, what's the point? 

 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

From Flop to Success, How Brand Tweaking Saved This Company

From Flop to Success, How Brand Tweaking Saved This Company | Social Media Tips, News, and Tools | Scoop.it
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Excellent case study from Greg Connolly on his own journey as a company owner. 

If you know your audience and are willing to experiment and keep an open mind, success will be yours. 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

8 Overused Marketing Tactics

8 Overused Marketing Tactics | Social Media Tips, News, and Tools | Scoop.it
Its time to exercise moderation in marketing, so rehash your hashtag policy and dont fall into the QR code trap.
Cendrine Marrouat - www.socialmediaslant.com's insight:

"Getting a brand's message heard in an environment oversaturated with information often leads marketers to forget this lesson, and go overboard with their marketing efforts. Modern marketers have the tools to make customer experiences infinitely engaging; however, overusing certain strategies can strip them of their effectiveness, or, worse, make them infinitely boring." - Nel Malikova

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

People Don't Buy What You Do, But Why You Do It

People Don't Buy What You Do, But Why You Do It | Social Media Tips, News, and Tools | Scoop.it
What gets you out of bed in the morning and why should people do business with you? People don't buy what you do, they buy why you do it.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Whether I am in front of a group or talking to a client, I always explain the same thing: “The more relatable you are, the more likely people are to trust / recommend you, and buy from you.”

 

Matt Crawford shares some enlightening thoughts on the topic.

 

“Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t buy what you do, they buy why you do it.”

more...
Josie's curator insight, July 14, 2013 4:48 PM

Totally agree with this! And to have a clear brand  message You must know why You do what You do!

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Trying to Be Hip and Edgy, Ads Become Offensive

Trying to Be Hip and Edgy, Ads Become Offensive | Social Media Tips, News, and Tools | Scoop.it
Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.
more...
Duy Khoa's comment, May 12, 2013 10:50 PM
like
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Social Media Manipulation? When “Indie” Bloggers and Businesses Get Cozy

Social Media Manipulation? When “Indie” Bloggers and Businesses Get Cozy | Social Media Tips, News, and Tools | Scoop.it
Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored posts, and more.
Cendrine Marrouat - www.socialmediaslant.com's insight:

This marketing approach is quite old. Most businesses would never approach people whose support they are not sure about. 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The psychology of colors (Infographic)

The psychology of colors (Infographic) | Social Media Tips, News, and Tools | Scoop.it
Blog post at Creative Ramblings : Thinking of redesigning your website or changing things around? Welcome to the club!

I spent last weekend redoing this blog and my offici[..]
Cendrine Marrouat - www.socialmediaslant.com's insight:

Looking for ideas to redesign your website, logo, etc? Here is a nice infographic on the importance of colors in marketing. 

more...
Art Mollengarden's curator insight, April 18, 2013 7:35 AM

A fun look at the psychology of colors...

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

"Social Media: It's The conversation, stupid" - A Haiku Deck by Martin Smith

"Social Media: It's The conversation, stupid" - A Haiku Deck by Martin Smith | Social Media Tips, News, and Tools | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
Cendrine Marrouat - www.socialmediaslant.com's insight:


In this day and age, people want to know that brands care. The whole "I rock, that's why you should buy from me" is no longer valid. 


It's time businesses rethought the way they approach customers, especially online. Audiences want conversations, relationships. They want to know that you are paying attention.


An excellent Haiku Deck created by my friend @Martin (Marty) Smith!

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

The Definition of a Long-Tail Keyword [In Under 100 Words]

The Definition of a Long-Tail Keyword [In Under 100 Words] | Social Media Tips, News, and Tools | Scoop.it
Learn the definition of a long-tail keyword in under 100 words
Cendrine Marrouat - www.socialmediaslant.com's insight:


Very quick and easy explanation of what long-tail keywords are.


Useful for beginners. 

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Do you know what you’re REALLY selling before you write about it?

Do you know what you’re REALLY selling before you write about it? | Social Media Tips, News, and Tools | Scoop.it
Blog post at How To Write Better :

Heaven forbid that I should harp on about the old features and benefits  number again, but something I read in my fellow Canadian, Toro[..]
Cendrine Marrouat - www.socialmediaslant.com's insight:


I recently spent an entire day working on a new slogan for my website. I had to take an honest look at what I have been doing for the last five years, brainstorm with four friends, and do a lot of research into slogans used by peers. Here is what I came up with: “Cendrine Marrouat: Social Media from a Human Perspective.” So far, all the people I have talked to like it!


The process of creating a slogan, mission statement, or elevator pitch is fascinating. It’s all about figuring out what your unique selling proposition is.


So, how do you define it? Suzan St Maur’s suggestion is to look at the “basic needs, fear and problems your typical client or customer has, and work on how you really solve those.”


Excellent article!


Read the article at http://howtowritebetter.net/do-you-know-what-youre-really-selling-before-you-write-about-it/

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Horror Stories From the Inbox: Emails That Made Us Scream

Horror Stories From the Inbox: Emails That Made Us Scream | Social Media Tips, News, and Tools | Scoop.it
In honor of Halloween week, I'm sharing the scariest stories that I've come across lately. Yes, we're talking about frightfully bad emails.
Cendrine Marrouat - www.socialmediaslant.com's insight:

 

As a blogger, I receive tons of guest post pitches every week. Some are great, while others (most of them, actually) are terrible.

 

If you don’t know what I mean, head over Veronica Maria Jarski’s article. She shares six examples of messages that will make you scream — literally.

 

My favorite? “The Monstrous Misspeller”. About 90 percent of bloggers have no clue how to spell my name…

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Facebook Partners With Shutterstock To Give Advertisers Free Access To Millions Of Photos

Facebook Partners With Shutterstock To Give Advertisers Free Access To Millions Of Photos | Social Media Tips, News, and Tools | Scoop.it
Facebook is breathing new life into ads thanks to a partnership with Shutterstock. Starting today, advertisers will have free access to millions of stock photos within the Ad Creator.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Not too sure what stock photos will bring to the equation...

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral | Social Media Tips, News, and Tools | Scoop.it
Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'. By Stuart Dredge
Cendrine Marrouat - www.socialmediaslant.com's insight:

According to Twitter, there is no rule behind the virality of videos. 

 

Well, there is one: Know your audience inside out, and it should help!

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Are We Really That Obsessed with the ROI of Social Media?

Are We Really That Obsessed with the ROI of Social Media? | Social Media Tips, News, and Tools | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:

It seems as though companies have become obsessed with measuring every bit of data they collect on social media. From follower number fluctuations to mentions, they try to put a dollar sign on everything.

 

However, as Jonathan Payne contends, when you just focus on the numbers and not the reason(s) behind those numbers, you end up wasting precious time and energy.

 

"If you insist on devoting a half hour to pulling the numbers, devote another hour to investigate what the numbers actually mean."

 

Great read! 

more...
Sally Duros's curator insight, August 4, 2013 6:24 PM

Brilliant -- finally. From this post: "Common sense dictates that the ROI of engaging and listening to your customers is higher than ignoring your customers. (This thought can probably be attributed to someone else. If you have a source, please leave it in the comments.)"

Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience

You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience | Social Media Tips, News, and Tools | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:

The five types of subject lines are:

1. Humor
2. Call to Action
3. Personalization
4. Exclusivity/Offer
5. How-to

Any other tips to trigger responses from readers?

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Why Brands are Getting it Wrong in Social Media

Why Brands are Getting it Wrong in Social Media | Social Media Tips, News, and Tools | Scoop.it
Stop talking about social media as a means to an…
Cendrine Marrouat - www.socialmediaslant.com's insight:

As always, Brian Solis says it like it is. 

"Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities."

Can I get an amen?

more...
No comment yet.
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

What social media should never be

What social media should never be | Social Media Tips, News, and Tools | Scoop.it
During my vacation in Toulouse, I was approached by someone who had a special offer for me. Here are the few emails we exchanged. Bonjour Cendrine, Do you offer guest blogging services in French? I...
Cendrine Marrouat - www.socialmediaslant.com's insight:

As a professional helping small businesses and entrepreneurs figure out social media, buying likes and followers is a  practice I strongly discourage.

 

Unfortunately, too many brands still think that the offline and online worlds are separate entities. What they consider unethical in one, they see as acceptable in the other.

 

I am sharing a small case study in this article, which I hope will open some eyes.

 

What do you think?

more...
Samuel Pustea's comment, June 27, 2013 3:51 PM
Love this!
Cendrine Marrouat - www.socialmediaslant.com's comment, June 29, 2013 8:07 AM
Thanks, Samuel!
Samuel Pustea's comment, June 30, 2013 12:10 AM
YW!
Scooped by Cendrine Marrouat - www.socialmediaslant.com
Scoop.it!

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Social Media Tips, News, and Tools | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
more...
Gaurav Pandey's curator insight, April 28, 2013 7:40 PM

I reckon with such abundance of content everywhere, makerters are increasingly competing to grab the attention of passive minds. We skim through most content we are exposed, and colour plays a great role in catching our attention. 

Kellie Levåns's comment, April 28, 2013 8:45 PM
this is a great topic
ComeStilVuole's curator insight, May 4, 2013 6:41 AM
#psicologia e #marketing , due lati della stessa medaglia!
Rescooped by Cendrine Marrouat - www.socialmediaslant.com from AtDotCom Social media
Scoop.it!

The Failure Of Social Media

The Failure Of Social Media | Social Media Tips, News, and Tools | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler, John van den Brink
Cendrine Marrouat - www.socialmediaslant.com's insight:

Social media does work. You just have to take the time to understand and leverage everything. 

more...
Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.