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Business in a Social Media World
Cendrine Marrouat curates the best social media content to help you take your business to the next level.
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No one cares about what you know, until they know you care - Schaefer Marketing Solutions: We Help Businesses {grow}

No one cares about what you know, until they know you care - Schaefer Marketing Solutions: We Help Businesses {grow} | Business in a Social Media World | Scoop.it
Marketing. Social Media. Humanity.
Cendrine Marrouat - www.socialmediaslant.com's insight:


There are close to 200k self-proclaimed social media experts/gurus/ninjas on Twitter. Like Mark Masters, the author of the article, I believe that audiences should be the ones who determine who the real experts are. 


Mark explains what makes a leader in seven points: 

  • teach others
  • be more human
  • demonstrate expertise
  • learn and relearn
  • inspire others
  • show proof
  • be 'woweee' at what you do


I would also add an 8th point: Don't be afraid to celebrate all  victories, even the small ones. 


People want to be treated like human beings, not like numbers in your strategy. 

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6 things all great social media leaders have in common (Slide deck)

6 things all great social media leaders have in common (Slide deck) | Business in a Social Media World | Scoop.it
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." - John Quincy Adams
Cendrine Marrouat - www.socialmediaslant.com's insight:


A slide deck that explores what makes real social media leaders awesome. :-)

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Personal Branding DIY: Learn From 8 Women You Know

Personal Branding DIY: Learn From 8 Women You Know | Business in a Social Media World | Scoop.it
These women will show you that personal branding stems out of strong will, hard work, goal focus, staying into sight and not being stopped by criticism.
Cendrine Marrouat - www.socialmediaslant.com's insight:

What do Michelle Obama, Oprah Winfrey, JK Rowing, Angelina Jolie, Martha Stewart, Victoria Beckham, Marissa Meyer, and Madonna have in common?

 

These women have learnt the value of hard work, commitment, focus, and flexibility. That’s why they are at the top.

 

“Each lady has a different lesson to teach you. Feel free to copy and paste whatever you like into your own personal brand building. I’m sure they don’t mind.

 

Let’s DIY! (And remember: men can do it too!)”

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Hamid Ahmad's curator insight, April 29, 2013 5:04 AM

Personal Branding anyone....learn from the experts

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Simon Sinek: How great leaders inspire action - YouTube

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His...
Cendrine Marrouat - www.socialmediaslant.com's insight:


The "why" is more important than the "how" or "what". A very powerful speech by Simon Sinek!

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Packaged authenticity: the Thatcher secret

Packaged authenticity: the Thatcher secret | Business in a Social Media World | Scoop.it
Cendrine Marrouat - www.socialmediaslant.com's insight:

When it comes to Margaret Thatcher, there has never been any in between. People either loved or hated her. 

 

One thing that can be said to her defense though, is that she never veered off course. She was not afraid to make hard decisions and stick to them.

 

In his article, Stuart Maister shares some great insights on the Iron Lady and the lessons to learn from her years of leadership. They are especially relevant to companies interested in leveraging social media the right way. 

 

"She was straightforward, direct, authentic. But that didn’t stop her cleverly allowing herself to be packaged for television to sell her ideas more effectively. Packaged authenticity is the secret of great broadcast communication."

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