Business in a Social Media World
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Empty praises don't build businesses

From socialmediaslant.com

This weekend, while taking this picture in my backyard, I caught myself thinking about my ideal client. That person would not just buy the shot. They would also tell others why it is perfect for their living room.
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"Mean Tweets": A Hootsuite Dashboard Update

From www.youtube.com

We decided to take a page from the popular Jimmy Kimmel segment, "Celebrities Read Mean Tweets" by having some members of our product design team read mean t...
Cendrine Marrouat - cendrinemarrouat.com:


An excellent example of smart marketing. 

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Seth's Blog: The feedback you've been waiting for

From sethgodin.typepad.com

"You did a great job. This is exactly what I was hoping for. I wouldn't change a thing. You completely nailed it, it's fabulous." Of course, that's not feedback, really. It's applause. Applause is great.
Cendrine Marrouat - cendrinemarrouat.com:

All successful products were born out of a desire to help and make life easier for others. Their creator(s) worked hard and most importantly, listened to what their audience had to say — positive and negative comments alike.


“[I]f you want to improve, you should actively seek feedback. And that feedback, if it’s more than just carping, will be constructive,” says Seth Godin. “It will clearly and generously lay out ways you can more effectively delight your customers and create a remarkable experience that leads to ever more customers.”


Never shy away from feedback. Instead, seek it every step of the way!

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