It's time to take a look at the way some major brands leveraged social media this year. As always, mistakes offer great takeaways for entrepreneurs, businesses owners, and marketers.
List of brands:
2. Red Cross
4. US Airways
5. Reynolds American
6. Market Basket
7. American Apparel
8. Malaysian Air
Apparently, big companies still use interns...
Read the article at http://www.inc.com/geoffrey-james/top-8-brand-disasters-of-2014.html
Business is hard, demanding, and often much less rewarding than we thought it would be. Social media may open doors, but it won't do anything for you if you are not willing to make it work no matter what.
If you have ever watched "Shark Tank," you know the kind of entrepreneur Robert Herjavec is. He stays true to his television "persona" in this article. The tips he delivers are not only realistic but also a good wake-up call to anyone who feels that solo-entrepreneurship is for everyone.
The quote below is tip #2: "Test before you jump in"
"Don't ask your mom, your wife, your friends, your barber what they think — those are opinions (and often biased one’s at that!). Test the idea with the only people who really matter: the ones who are going to cut you a cheque for it. Call on some potential clients and see if they will buy whatever it is you’re selling."
A very good post to bookmark and revisit occasionally. Read it at https://www.linkedin.com/pulse/article/20141129135810-3945137-my-top-ten-tips-for-entrepreneurs
I am really happy that so many of you enjoyed reading the first extract from my upcoming new eBook. The interest you have shown for the project is very heart-warming!
Yesterday, I posted the picture above on social networks, and got some great feedback as well. So, I figured that it would be a good idea to share what I have written for that chapter so far.
The content of this chapter may change when I reach the second draft. I count on you to let me know what you think in the comment section!
At the beginning of each year, social media experts are asked to share their predictions for the next 12 months.
While I do not consider myself an expert, people keep expecting me to give mine.
Going against the order of things is something I have always done. So, instead of telling you what I think will happen, I will tell you what I wish would happen.
From the article:
“Spikes attract the wrong type of people – tire kickers – spikes attract hero followers and bargain hunters. This feels like such a contrarian view, but it’s deeply rooted into 2+ years of promotional modelling and living and breathing the launch of a board game and my involvement in Listly.
Steady attracts proof that you are valuable when you are all there is.
Steady proves your utility. And utility is the ultimate sexy beast.”
Investors and audiences do not have time to waste. You only have a few seconds to grab their attention.
So what is an entrepreneur to do to stand out from the crowd?
From the article: “I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph.”
I recently had the opportunity to interview Lew Turnquist, the Senior Managing Partner at Kirchner Private Capital Group, a North American business patterned after the original model for a merchant bank. Turnquist talked about How do you know... if you are an entrepreneur? -- the company's latest book.
How do you know... if you are an Entrepreneur? comprises of a series of one liners and accompanying illustrations that describe what goes on in the minds and lives of entrepreneurs.