Everything about this article is great. From the visual layout to the case studies, it's a real goldmine for anyone interested in improving their newsletter.
Like Jimmy Daly, the author, I think Quora does a stellar job with their email updates. I click the links every time they land in my inbox!
My favorite tip is #9: Keep readers on their toes. It's all about building expectations so that you can create loyalty.
Bookmark this one!