Business in a Social Media World
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13 hilarious e-commerce marketing failures

From www.soundest.com

Marketing Shmarketing joins the party and turns marketing failures into a good dose of marketing humor. We have collected 13 marketing failures.
Cendrine Marrouat - cendrinemarrouat.com:

 

These are funny and scary at the same time, especially the screenshot here. 

Megan Katherine's curator insight, October 25, 2015 9:39 PM

These are painfully bad examples of how NOT to market products on new media platforms!

10 Examples of Great Pricing Strategies

From upliftroi.com

Determining the prices for your goods and services is a fine line between your business needs and the needs of your customers. Luckily, we have put together a list of 10 tips you can use to increase your products' value and persuade your customer to buy.
Cendrine Marrouat - cendrinemarrouat.com:


If you struggle to price your products and services, this post is perfect for you. 


I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you? 

Gerrit Bes's curator insight, August 2, 2015 7:52 AM


If you struggle to price your products and services, this post is perfect for you. 


I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you? 

Brian Chaulk's curator insight, August 2, 2015 1:55 PM

 

If you struggle to price your products and services, this post is perfect for you. 

 

I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you? 

Julio Cesar Palacio Valencia.'s curator insight, August 8, 2015 8:51 AM

 

If you struggle to price your products and services, this post is perfect for you. 

 

I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you? 

Five Things You Should Be Doing With Your Site Search (but Probably Aren't)

From www.marketingprofs.com

Web Sites - When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
Cendrine Marrouat - cendrinemarrouat.com:


Interesting article. We don't talk about site search enough!

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Conversation rate optimization: An alphabetical guide (Infographic)

From socialmediaslant.com

When thinking of selling products online, what immediately comes to mind? For me, it would be newsletters, landing pages, and pop-up forms.


Of course, there are many other ways of optimizing a website to create and excellent user experience and increase leads and conversion. It’s all about trials and errors, observation, connecting, content, and putting the right information in front of people.


If you are new to the world of e-commerce and Conversion Rate Optimisation, check out the infographic at http://socialmediaslant.com/conversation-rate-optimization-guide-infographic/


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Cendrine Marrouat

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Content Curation: 7 Things Merchants Must Know - via @Curagami

From www.curagami.com

Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - cendrinemarrouat.comshares 7 Content Curation Tips online merchants must know including:

  • Definition of content curation.
  • Why content curation?
  • Benefits of content curation.
  • Ideas to leverage content curation.
  • Examples of content to curate.
  • Tips to become a great content curator
  • Some curators to follow


http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/


Cendrine Marrouat - cendrinemarrouat.com:


Thank you @Martin (Marty) Smith for allowing me to guest post for Curagami!

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How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

From www.business2community.com

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  

malek's curator insight, July 9, 2014 3:51 PM

90% of people say that positive reviews influence their decision to buy 

6 traits of a winning call to action (infographic)

From socialmediaslant.com

Calls-to-action are one of the most important tools in social media and e-commerce. And yet, a majority of small brands overlook their potential. An effective call-to-action does not just grab people's attention.
Miquel Loriz's curator insight, July 8, 2014 1:07 AM

Una llamada a la acción no sólo llama la atencion de laspersonas que te visitan, también les empuja a hacer clic en la acción planteada (suscripción, apoyo, compra...)

Canadian startup Wantster could become the next big social commerce platform

From www.examiner.com

If you use Pinterest to bookmark your favourite things, you may have wondered if there is an easy way to buy them directly from the comfort of your own boards. Meet Wantster, the solution to your needs.

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Ubokia takes social commerce to new level with ‘Want It’ button for Pinterest

From www.examiner.com

Have you heard of Ubokia? I had the opportunity to speak with Matt Pine, VP of Marketing for the company, on the phone today, and was delighted to learn more about their new tool.

 

In a nutshell, the Want It Button allows Ukobia users to shop from the comfort of their Pinterest accounts. 

 

According to Pine, the tool helps consumers find the right products without having to click multiple links. 

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