Business in a Social Media World
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The Social Business Newsletter (September 14, 2015)


A weekly curated newsletter to help you take your social business to the next level.
Cendrine Marrouat -

The second edition of The Social Business Newsletter is out. Did you check it out yet? 

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4 questions to expert content curator Jeff Domansky


Time for another interview with an exceptional content curator. Today, let me introduce you to Jeff Domansky!
Cendrine Marrouat -

Big thanks to @Jeff Domansky for answering my questions!

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Suffering from Writer’s Block? These Articles Will Help You!


A list of curated articles to fight against the dreaded writer's block.
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4 questions to expert content curator Martin W. Smith


This week, I'm stoked to feature uber content curator and friend @Martin (Marty) Smith on the blog. 

His answers will make you want to start curating right away if you have never done it. 

An excellent interview!

Read it at


Cendrine Marrouat

Antonio Herrera's curator insight, April 2, 10:41 AM

Hi Martin, I think that your topic is very noble, and I'd like to ask you how I will begin to make some work about the "Climate Change"

These Five Essential Habits of Curators Will Make You a Smarter Marketer


A while ago, I discussed my passion for curation in a LinkedIn article. It forced me to reflect on my habits and why I had began my career as a curator. 

Reading Rohit Bhargava's post was the icing on the cake in terms of food for thought, though. He truly understands curation and what makes its practitioners important pieces of the content marketing puzzle. 

According to him, curators are curious, observant, fickle, thoughtful, and elegant. Fickle because they capture

"ideas without needing to fully understand or analyze them in that same moment. On the surface, this may seem counterintuitive. After all, when you find a great idea, why wouldn't you take the time to analyze it and develop a point of view? Yet, freeing yourself from doing so as a necessity can enable you to see and collect more ideas. A key part of becoming an idea curator is learning to save ideas for later digestion."

Intelligent discussions on curation are happening, and it's heart-warming to see!

One of the top 5 articles I have read on curation in my life!

See it at


Cendrine Marrouat 

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What is Content Curation? Videos by Experts


There is not one way to curate or define curation. That's why the practice evades so many people.

SlideBatch asked 11 thought leaders to weigh on the topic. Each has a different thing to say. 

Joe Pulizzi, for example, believes that you should curate your own content instead of others'. And Tom Webster advises against a curation-centric attitude towards content marketing. 

I think the most important lesson of all is that you have to do what works for you, your brand, and your audience. The way I curate is very different from what @Martin (Marty) Smith or @Brian Yanish - (to name a few excellent peers) do. But at the end of the day, our audiences stick to us because we care about delivering useful and educational info in a way that makes sense to them.

Excellent overview!

Watch it at


Cendrine Marrouat 

Brian Yanish -'s curator insight, February 2, 2015 10:52 PM

Thanks for sharing and the mention  [url=/u/39407 x-already-notified=1]Cendrine Marrouat -[/url]

As I posted on G+

That’s the great thing about content curation, there’s not really a right or wrong way, it all depends on what you’re trying to achieve.  How boring would the Internet be if we all did the same thing, wrote the same articles about the same stuff, and never shared each other’s talents.

For myself content curation is more about self education and trying to keep up with the topics I’m interested in and the ever-changing internet because that's what I do for a living and I just happen to share some of what I find. I also listen to every tedtalk on lol. Some would call all this stuff useless information, I call it random education, which many of our schools are lacking.

I get asked do I read everything I share, the answer is no, I listen to a lot of it while I work using a great site and app called 

To be honest, I probably read or listen to about 80% because sometimes all I’m interested in, is the article’s images and inspiration they bring.

5 articles you may have missed (January 2015)


Another month has ended. Time to share my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
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The misunderstood practice of content curation


What would you do if someone tried to dismiss the value of curation in a way that is very misleading? 

I was faced with that situation earlier this week. A very controversial post forced me to take a stand. In this post, I address all the arguments to prove that the author based her conclusions on her limited experience. 

There is not one way to curate content. It's important to realize that. 

Read the article at


Cendrine Marrouat 

socialmediacombo's curator insight, January 30, 2015 8:50 AM

Thanks for the share.. Great information.

Primer on content curation for B2B marketers - B2B News Network


If you have followed me for a while, you know how much I love curating content. You may even remember my introduction to the topic.

Honestly, I would blog about curation all day. That's why, anytime someone asks me to contribute my thoughts, I can only oblige. :-)

Here is another primer on content curation, this time for B2B companies and marketers. I wrote it for the B2B News Network.

Aside from the usual definition and list of benefits, you will find a series of questions to ask yourself before jumping on the curation bandwagon. I have also included all sorts of useful tips and the names of two must-use tools.

Read the article at


Cendrine Marrouat

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5 tools and services that caught my attention this month (November 2014)


Welcome to a new roundup of social media tools and services! This month, let me introduce you to Smore,, Scoopinion, Content Idea Generator, and Primal.

Content curators are going to love this list!

View it at


Cendrine Marrouat

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QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake


What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - cendrinemarrouat.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".

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10 articles you may have missed (September 2014)


Welcome to this third monthly roundup of my favorite social media articles from around the web! I hope you will enjoy the list I selected for you. Low Hanging Fruit of Social Media: 12 Quick Change...
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10 articles you may have missed (July 2014)


Welcome to this second monthly roundup of my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
No comment yet.

Never Lose A Tweet You Love, Ellen! Archive Tweets Forever with Permamarks


Ellen DeGeneres' famous Oscars selfie disappeared from Twitter. Archive tweets with Permamarks, a personal archiving tool, and save the web from link rot.
Cendrine Marrouat -

A fantastic tool to help you preserve links even when they are dead

When I discovered Permamarks last year (, I found the concept really neat. My friend @blogbrevity and founder Matisse VerDuyn have worked really hard to make the tool even better than it originally was.

In this article, Angela explains how you can use the service to save Tweets for ever. You can do almost anything with it. 

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How I Use To Find Content Marketing's Over / Under - @Scenttrail


Visual Marketing Over/Under or How I Use
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use This G+ post shares a detailed analysis of how helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Cendrine Marrouat -

My friend @Martin (Marty) Smith doing what he does best. :-)

He is a thought leader, and one I would trust with my eyes closed. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use, mostly coming from the intelligent community of curators that has manifested itself over the last few years. Specialist @Martin (Marty) Smith wrote an explanation of how he's using to gauge interest in potential original content. When his posts on do well, he is able to see what his audience likes, and create content along the same vein.

He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish -

Read Marty's post to find new creative ways to measure the potential success of content using and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM influences social media marketing and more...

Interview with entrepreneur John Thomas


Anyone who knows John Thomas will tell you this. He has a knack for uncovering gems. And his professionalism and work ethic are unparalleled. It is my pleasure to feature him on the blog today.
Cendrine Marrouat -

Delighted to feature John Thomas on the blog today. One of my favorite entrepreneurs and a great friend!

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7 Qualities of Highly Effective Content Curators


Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.

Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. Continue reading →
Cendrine Marrouat -

A very nice list of tips from Dennis Shiao. 

I would have liked to see some examples, though. As a curator, I know what I'm supposed. But for beginners, it's quite another story...

Nicko Gibson's curator insight, February 17, 2014 1:43 PM

Good tips! 


Something I need to work on is the "handwritten reviews", I multitask too much sometimes.


Content Shock vs. Curation - ScentTrail Marketing


Will content shock, a point where too much information chases too little attention, kill the inbound marketing golden egg laying goose? Maybe, maybe not
Letideoo's curator insight, February 3, 2014 6:11 AM
Content Shock vs. Curation - ScentTrail Marketing

12 Experts Share Top Curation Tips


Six steps to easy content curation.


Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

Cendrine Marrouat -

Thank you to Jeff Domansky for featuring me in this article!


There are some other excellent curators, including Robin Good, Beth Kanter, Karen Dietz, Marty Smith, Ally Grier, and Guillaume Decugis.



Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

Permamarks, a unique bookmarking tool for bloggers and researchers


Permamarks is a free tool that "freezes" the content you bookmark on the web with a date / time stamp. This includes files. Each saved page has a permanent, uneditable URL that can be shortened and...
Cendrine Marrouat -

Permamarks is an excellent tool for research and blogging. 

It "freezes" the bookmarked content and gives it a dedicated URL. The next time you click the links (be it in two weeks or two years), you land on the pages as they were the day you saved them! 

What do you think could be the possible uses for this tool? I have two: social media research (especially case studies) and to catch content scrapers. 

Permamarks's curator insight, August 1, 2013 7:56 AM

Thank you, Cendrine! A great post on the value of using Permamarks – "Each saved page has a permanent, uneditable URL that can be shortened and customized. You can also organize your bookmarks into lists." It is also great to use Permamarks to save links in collections, too! Never get a dead link again if a page is removed.

Find, Curate And Share Your Favorite Content With This Social Curation Tool: Sauna


Excerpted from official website and key features:

"- Find the most relevant links:
Sauna scans your Twitter stream, Facebook and RSS feeds looking for links.

- Extract images, video and text:
Sauna automatically extracts the important text and images from each link. You don't even have to visit the site!

- Sauna learns what you like:
Over time, Sauna learns what types of links you like, and hides the ones you don't."

Request an invite and try out here:


Ken Dickens's curator insight, April 19, 2013 1:33 PM

Revisiting content curation for non-profits. Still the way to go.- Ken

malek's curator insight, April 19, 2013 5:43 PM

Worth trying

Ron VanPeursem's comment, April 20, 2013 12:27 AM
Looks like Sauna also uses an intelligence algorithm to improve its filtering over time. A VERY helpful feature!

500,000 Flipboard magazines created in 2 weeks (Infographic)


Two weeks after launching its new edition that allows users to make their own beautiful digital publications, Flipboard released some impressive stats in an infographic. Flipboard: "Find everything...
John van den Brink's curator insight, April 13, 2013 11:43 AM

add your insight...

Javier Arias's comment, April 14, 2013 5:23 AM
And the traditional media without make nothing...

Transform Your Social Output Into Web Page Content With Tint


Ever since I started using social media, I noticed there’s still somewhat of a gulf between social content and website content.

Cendrine Marrouat -

Very similar to RebelMouse...

PlasmaBorneElectric's comment, March 29, 2013 11:32 PM
I like rebelmouse
Jon Turino's curator insight, March 30, 2013 1:33 PM

Here's an interesting application for you to investigate.

Louise Robinson-Lay's curator insight, March 30, 2013 6:16 PM

This I have to try.