Business in a Social Media World
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Case study: BuzzFeed traffic grew 157% This Year!


Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 

A very interesting case study to understand how to use your ad dollars in a more efficient way.

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Cendrine Marrouat

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Why Your Brand Should Stop Trying to Emulate BuzzFeed's Clickbait - SocialTimes


Should content marketing pros really be out chasing hits with clickbait headlines and endless articles about celebrities and cute animals?
Cendrine Marrouat -

Titles matter and must entice readers. But is sensionalism a viable option? Not really, according to the author. 

You should worry about your audience's needs first...

Lola Howle's curator insight, February 5, 2014 11:53 AM

as a former journalist, I do tend to get very enthusiastic about "news hacking" blog ideas. this is a good reminder to pause and evaluate each idea for it's inherent value to my clients and their customers.