Business in a Social Media World
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43 Key Digital Marketing KPIs for 2016 - Zazzle Media

From www.zazzlemedia.co.uk

Setting your digital marketing KPIs for 2016 and 17? If so this is an indispensible guide to getting that right.
Cendrine Marrouat - cendrinemarrouat.com:

How many of these KPIs do you already measure? 

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How I Earned 1,859 Twitter Followers in Only 8 Years!

From www.semrush.com

More Twitter followers doesn't always equal more sales. Know your goals and how to measure them. Here's some advice about maximizing Twitter for your brand.
Cendrine Marrouat - cendrinemarrouat.com:

It's never really about the number of followers. The more you chase glory, the less you are likely to succeed. 

 

Great post by Nathan T Baker!

véronique valentino's curator insight, December 9, 2015 6:18 AM

Evidemment 1859 followers en 8 ans, ça fait pas rêver, mais certains "trucs" et outils détaillés das cet article peuvent aider.

Scott Monty: One Reason Businesses Fail at Storytelling

From www.scottmonty.com

Businesses tend to forget this fundamental element of storytelling
Cendrine Marrouat - cendrinemarrouat.com:

Scott Monty delivers another important reminder: Corporations and brands don't have feelings. Human beings do!

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Stop Our Exclamation Point Addiction!

From marketingland.com

There's no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it's time for marketers to stop the deluge and instead raise the creative bar.
Cendrine Marrouat - cendrinemarrouat.com:


This post made me laugh and saddened me at the same time. We have reached a point where we don't pay attention to the words we use. The exclamation point is just one instance of the issue.


The other day, I had a a conversation with someone who didn't understand why being a grammar snob is important in business. Your words are, most of the time, the only thing customers will see online before they decide to buy from you or hire you.


Your word is your bond. So learn to show more with less words. 


Put the exclamation point away. Customers don’t want to be told, “This is amazing!” — they want to be shown amazing and come to that conclusion themselves. - Patrick Armitage

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Courtesy rules apply on LinkedIn too

From socialmediaslant.com

I love LinkedIn. This platform has opened more doors for me than Facebook ever will. However, there is one feature I cannot stand: generic invitations.
Cendrine Marrouat - cendrinemarrouat.com:


This post was triggered by a recent series of interactions with potential new connections on LinkedIn. I feel that we are losing touch with basic courtesy rules. As such, it's important to talk about it. 


A computer / mobile screen should not be used as an excuse to bypass the basic rules of relationships. 

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5 Conversion Rate Lessons From 1 Screenshot

From businesscasualcopywriting.com

Conversion rate optimization – so hot right now! Smart companies are shifting their focus AWAY from the rabid and emphatic “WE MUST PRODUCE SO MUCH CONTENT!” and towards questions like, “What is all this content even doing for us, anyways?” I’m excited by it – because that’s where I’m headed, too. But it seems that there […]
Cendrine Marrouat - cendrinemarrouat.com:


A great case study from Joel Klettke! He doesn't go too much in depth and speaks in layman terms. This is nice for people like me, who don't know much about website design...

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4 Powerful Ways to Value People Beyond Saying Thank You

From conantleadership.com

We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through.
Cendrine Marrouat - cendrinemarrouat.com:


"We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through."


This article is not just relevant for leaders interested in getting more from their employees. I feel that the author also implies that we have to listen to customers too!

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5 Psychological Hacks That Will Make Your Pricing Page Irresistible

From marketingland.com

How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page.
Cendrine Marrouat - cendrinemarrouat.com:


One of my friends always says: "A great marketer is someone who can sell a dirty Tshirt."


I find this quote particularly fitting here. Pricing should indeed be seen from a psychological perspective, and not just a business perspective.


Neil Patel shares five different hacks that will help you price your products and services in the most beneficial way for your bottom line.  


My favorite is #1: The Decoy Effect


Great post! 

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7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching

From blog.hubspot.com

Check out these seven lovable video marketing campaigns to inspire your own efforts.
Cendrine Marrouat - cendrinemarrouat.com:

#3 and #6 are definitely my favorites in the list. The campaigns are not just emotional, they focus on "what's in it for consumers", which is the only thing that really makes a difference.

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Guest post: Some important dos and don'ts for your Google+ Page

From socialmediaslant.com

Like it or not, Google+, is here to stay. Even if you've roundly ignored the plaform in your personal social media life, you can't afford to do the same with your company. Cultivating an active, well-trafficked page takes time and effort, but the advantages it brings are well worth the investment.
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Women Need To Stop Giving Away Their Services

From www.huffingtonpost.com

Why would anyone buy from you at all if you keep giving it away? You're in business, not running a charity. Don't forget the value of your time. Your expertise and experience didn't come cheap, either.
Cendrine Marrouat - cendrinemarrouat.com:


Many women find it hard to say "no" to others, especially in business. But being picky can save you many headaches. 


I love what Jackie Harder has to say here: "Why would anyone buy from you at all if you keep giving it away? You're in business, not running a charity. Don't forget the value of your time. Your expertise and experience didn't come cheap, either."


Take an honest look at yourself. Recognize your own value. Create a policy. And don't worry about bruising the egos of those who want to "pick your brain"...

No social media guru is holding you back from anything

From www.businessesgrow.com

I was bothered by a comment on the web expressing that bloggers were keeping somebody from success. Well ... they're not.
Cendrine Marrouat - cendrinemarrouat.com:


Mark Schaefer says it like it is. 


You are responsible for your own success! 

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 23, 2015 1:58 AM

Not sure I completely agree.

Should you give away all your knowledge?

From bigleapcreative.com

Can oversharing your expertise cost you business? Are we giving away too much knowledge that our prospects don’t need to buy from us?
Cendrine Marrouat - cendrinemarrouat.com:


An interesting article that asks a valid question. 


The answer does not just depend on who your audience is. It also has a lot to do with personas.


Read it at http://bigleapcreative.com/giving-away-too-much-knowledge/ 

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At the end of 2013, when I was done with the fourth draft of The Little Big eBook on Social Media… — Medium

From medium.com

A year and four drafts later, I found myself stuck. The book started well, but fell flat around the

Introverts and extroverts alike can excel at personal branding

From www.forbes.com

"There is no-one-size-fits-all approach to personal branding. No matter where you are on the introversion/extroversion scale, your success lies at the intersection of what you do best and how you personally like to make things happen." 


The last paragraph of William Arruda's article sums up exactly why success is not the privilege of a few. We all have a chance to make it big. Personal branding is no exception. 


I always tell clients and participants in my social media classes that I never sleep the night before a presentation. Actually, I often am the most shy person in a room. But I have never let that stop me from achieving what I wanted.


Why? Most of the reasons are in this article: 


  • Personal branding is not about being famous, it’s about being selectively famous.
  • Personal branding does not require constant schmoozing at events.
  • Personal branding is not a “me me me” activity. It’s about giving to others. - That's why curation is so important. 
  • Personal branding doesn’t require public speaking. - You don't have to take part in big events to be recognized by others. 


Social media has allowed us to make our voices heard. It's important to take advantage of it. 


Read the article at http://www.forbes.com/sites/williamarruda/2015/02/16/why-introverts-excel-at-personal-branding/ 


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Cendrine Marrouat

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Why Threatening to Ship Puppies Is Genius — #JayToday — Medium

From medium.com

So here’s the thing. There’s been a lot of kerfuffle about GoDaddy’s alleged Super Bowl spot, which was talking about shipping puppies via…
Cendrine Marrouat - cendrinemarrouat.com:


"If you’re pro-satire, be pro-satire.

If you’re anti-satire, that’s fine too.

But you don’t get to choose the conditions of your own support." 


Jay bear = voice of reason. :-)



Read the article at https://medium.com/@jaybaer/why-threatening-to-ship-puppies-is-genius-jaytoday-f34b6b12f5c7


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Cendrine Marrouat 

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How I Helped Polar Get to 40M+ Pageviews

From thenextweb.com

Anyone trying to get the attention of the media knows it: It can be very hard.


If you have tried to do that without success or are ready to give up, read this article by Dmitry Dragilev. He is the founder of Criminally Prolific and runs JustReachOut. He also helped a two-year old startup be acquired by Google. 


So, he knows what he is talking about. 


In the article, he shares the step by step process he followed to get real attention from big publications. I like the examples and the useful resources he has included!


Bookmark this one, as you will find yourself reading it more than once!


Read it at http://thenextweb.com/socialmedia/2015/02/21/took-startup-0-40m-pageviews-got-acquired-google/


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Cendrine Marrouat

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How Valuable Are Trolls? More Than You Know!

From www.linkedin.com

This is an old article that needed a coat of "fresh paint."


Over two years ago, I was faced with a troll in a Twitter chat where I was a guest. It was stressful to have to answer questions, interact with people, and deal with a person bent on challenging everything I said. 


But I prevailed with some humor and professionalism. 


You will find a couple of tips in this post. Read it at https://www.linkedin.com/pulse/how-valuable-trolls-more-than-you-know-cendrine-marrouat 


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Cendrine Marrouat

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Authenticity and Ethics in a Digital World

From www.linkedin.com

There is a real difference between being personal and personable. Social media has blurred boundaries in that respect.


What do you think?


Read the article at https://www.linkedin.com/pulse/authenticity-ethics-digital-world-cendrine-marrouat


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Cendrine Marrouat 

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KLM Knows Its Social Media ROI

From www.mediapost.com

While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: KLM Royal Dutch
Airlines, the flagship carrier of the Netherlands, long a standout for its forward-thinking social media strategy.
Cendrine Marrouat - cendrinemarrouat.com:


It's not a secret that KLM is one the best social companies in the world. Here is an article that proves it once again. 


MediaPost's Erik Sass writes about two interesting ideas the team has experimented with: 


- "the company’s social media channels function as their own e-commerce channels, so customers can actually convert while still on the social platforms."


The result? According to KLM social media hub manager Gert Wim ter Haar, the company makes €100,000 every week from that platform alone.


- "after noticing a high volume of customer complaints on social media about how long it was taking to claim lost property, the airline began sending teams to check planes and return lost items immediately after landing -- then promoted the new service with a video on social media."


Fascinating, don't you think?


Read the article at http://www.mediapost.com/publications/article/243887/klm-knows-its-social-media-roi.html 


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Cendrine Marrouat

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Why you don't want to be Chris Brogan

From www.businessesgrow.com

Mark Schaefer has written a very refreshing post on the concept of being oneself. 

Chris Brogan is an amazing entrepreneur for many reasons and it's more than ok to look up to him. But he is already taken. So, you are better off betting on the best version of "little" you. 

"Obsessing with the success of others only leads to disappointment. You will never be me, or Jay Baer because you haven’t lived our lives, you don’t have our experiences and personalities. But the lesson you will learn soon is that nobody can be you, either."

The only advice missing in the post is the practice of celebrating every little victory. That's something I do as often as I can and it always feels great.


Read the article at http://www.businessesgrow.com/2015/01/26/chris-brogan/ 


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Cendrine Marrouat

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What’s Your Instagram Message?

From www.jennstrends.com

If a picture says a thousand words, what do you want your Instagram photos to say? What is your Instagram message for your brand?


Jenn Herman forces us to take a serious look at our Instagram profiles and ask the right questions in this article. 


It's not about perfection or doing it right all the time, it's about having a consistent message that makes sense to our audiences. Of course, things will change along the way. But isn't it like any other strategy? 


Very nice article. I know it has given me a lot of food for thought!


Read it at http://www.jennstrends.com/whats-instagram-message/


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Cendrine Marrouat

Gary Campbell's curator insight, January 13, 2015 7:51 AM

It is important for the entrepreneur to understand the potential power of Instagram. Yes, it is a fun tool to share events with family and friends, but it is an effect marketing tool as it is used with your product or brand. It does take some work, but see it as another notch in your social media tool belt. Use it.

All You Need to Know about the 2015 EU VAT Changes for Digital Goods

From thenextweb.com

If you’re wondering what developers are doing over in Europe today, a good guess (besides recovering from a hangover) would be that they are trying to figure out how to…
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