Anyone trying to get the attention of the media knows it: It can be very hard.
If you have tried to do that without success or are ready to give up, read this article by Dmitry Dragilev. He is the founder of Criminally Prolific and runs JustReachOut. He also helped a two-year old startup be acquired by Google.
So, he knows what he is talking about.
In the article, he shares the step by step process he followed to get real attention from big publications. I like the examples and the useful resources he has included!
Bookmark this one, as you will find yourself reading it more than once!