Business in a Social Media World
42.3K views | +2 today
Follow

Is there such a thing as 'bad publicity' on social media?

From econsultancy.com

Today's consumers are more empowered than ever to raise their voices and speak out when brands do something to spark their ire.
Cendrine Marrouat - cendrinemarrouat.com:

This article raises some important questions. I feel that we have reached a point where we have become hooked on anger. 

 

I have to admit that KFC Australia's blunder feels more like a clever marketing ploy than anything else. 

No comment yet.

Our 8 Best Ad Copywriting Tips EVER! | WordStream

From www.wordstream.com

Writing awesome PPC ads that convert well is a lot trickier than it sounds. Check out WordStream's best PPC ad copywriting advice ever in this comprehensive post.
Cendrine Marrouat - cendrinemarrouat.com:

Clickbait title? Not at all. The article is excellent!

Great ad copy = knowledge of audience + emotions + benefits (and a few more things). That's also the recipe for creating any type of content that converts.

Letitia Owens's curator insight, March 22, 2016 10:38 PM

Clickbait title? Not at all. The article is excellent!

Great ad copy = knowledge of audience + emotions + benefits (and a few more things). That's also the recipe for creating any type of content that converts.

TrueTwit marketing is evil genius | David Leonhardt’s SEO and Social Media Marketing

From www.seo-writer.com

Cendrine Marrouat - cendrinemarrouat.com:

An interesting use of advertising...

No comment yet.

4 New Social Media Ads You Should Try In 2015

From www.steamfeed.com

With Facebook banking on making businesses pay for exposure, brands have had to invest in advertising. 


Mandy Edwards does a great job laying out the types of ads that could work for brands in 2015. Her list:


- Google Plus post ads

- Facebook mobile app ads

- "Buy Now" ads

- Target people on Facebook who visited your website


Which type of ad do you think could be the most efficient?


Read the article at http://www.steamfeed.com/4-new-social-media-ads-try-2015/


----------------


Cendrine Marrouat



Gary Campbell's curator insight, January 13, 2015 8:29 AM

It 's obvious that advertising thru a social media platform is the future. Based on your budget, I believe small business people must begin using ads and check on the efficiency. of what they use. I am learning everything is a tweaking process, one platform may work well for your brand or service, but another platform may not. Opportunity abounds because these processes could be blogged about, as it helps us all learn the pathway for success within this new terrain of social media marketing.

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter

From www.mediabistro.com

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]
No comment yet.

Q3 2013 Internet Advertising Revenues Climb To Landmark High Of Nearly $10.7 Billion - SocialTimes

From socialtimes.com

Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to the latest figures released today by the Interactive Advertising Bureau (IAB) and PwC US.
Cendrine Marrouat - cendrinemarrouat.com:

Internet advertising is getting big!

No comment yet.

Google Quietly Debuts Viewable Impression CPM Bidding In AdWords

From marketingland.com

In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability.
No comment yet.

Facebook Partners With Shutterstock To Give Advertisers Free Access To Millions Of Photos

From socialnewsdaily.com

Facebook is breathing new life into ads thanks to a partnership with Shutterstock. Starting today, advertisers will have free access to millions of stock photos within the Ad Creator.
Cendrine Marrouat - cendrinemarrouat.com:

Not too sure what stock photos will bring to the equation...

No comment yet.

Facebook reportedly planning 15-second video ads priced at $1M-$2.5M per day

From thenextweb.com

Bloomberg is reporting that Facebook is planning to introduce 15-second "TV-style commercials" to its News Feed later this year as a new revenue stream for its social networking ...
Cendrine Marrouat - cendrinemarrouat.com:

Would you pay for your videos to be displayed in users' news feeds? 

No comment yet.

Trying to Be Hip and Edgy, Ads Become Offensive

From www.nytimes.com

Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.
Duy Khoa's comment, May 12, 2013 10:50 PM
like

The psychology of colors (Infographic)

From www.creativeramblings.com

Blog post at Creative Ramblings : Thinking of redesigning your website or changing things around? Welcome to the club!

I spent last weekend redoing this blog and my offici[..]
Cendrine Marrouat - cendrinemarrouat.com:

Looking for ideas to redesign your website, logo, etc? Here is a nice infographic on the importance of colors in marketing. 

Art Mollengarden's curator insight, April 18, 2013 7:35 AM

A fun look at the psychology of colors...

Google’s ArtCopyCode.com – What?

From www.internetbillboards.net

Cendrine Marrouat - cendrinemarrouat.com:

I'm really intrigued by this new endeavor created by Google! 

No comment yet.

Facebook releases new targeting tool for marketers

From www.examiner.com

Facebook wants to help advertisers reach a bigger audience. The company announced on Tuesday the official rollout of Lookalike Audiences.
This new feature, whic
Cendrine Marrouat - cendrinemarrouat.com:

Facebook is trying to help marketers reach bigger audiences. Could this new feature bring new relevance to the company? 

Roger Harris's comment, March 21, 2013 9:00 AM
This could be a gamechanger for marketers on Facebook.
Donald McClendon's curator insight, March 21, 2013 11:28 AM

Which means more stuff on your sidebar.

Cendrine Marrouat - cendrinemarrouat.com's comment, March 21, 2013 5:39 PM
... Or a way to milk brands even more...