Business in a Social Media World
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The Failure Of Social Media

From www.twistimage.com

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.

Cendrine Marrouat - cendrinemarrouat.com:

Social media does work. You just have to take the time to understand and leverage everything. 

Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

From www.convinceandconvert.com

4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.

 

As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.


While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.

 

Read more: http://bit.ly/IBydM1

John van den Brink's comment, April 19, 2012 3:29 PM
Martin, thank you for this one. More tools to discover :)
Martin Gysler's comment, April 19, 2012 3:45 PM
Yes John, every day we discover new tools, it's an amazing world :)