Business in a Social Media World
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SEMrush Study: 11 Most Common On-Site SEO Issues


Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
Cendrine Marrouat -

"Bad SEO is not always about a direct violation of search engine rules, it sometimes results from simply not taking proper care of your website and your users." - Elena Terenteva

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How to Choose a Domain Name - Whiteboard Friday


What should online marketers and entrepreneurs keep in mind when they sit down to choose a domain name? In today's Whiteboard Friday, Rand covers eight criteria for picking a winner.
Cendrine Marrouat -

This is the best video I have ever watched on how to choose a domain name!


Rand Fishkin has a knack for explaining the basics. And the examples are awesome and easy to remember.

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SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday


With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
Cendrine Marrouat -

Optimizing blog posts for search engines AND readership is an art. The process is quite intense and requires a lot of patience.


Rand Fishkin does a stellar job in this video demonstrating the most important steps. What I like the most is point #8: "Experiment, learn, and iterate."

This is not something where you follow this process and you have instant results with your first post. That's not the case. No one has that in blogging. That's just not how it works. You're going to launch, promote, analyze, apply the information that you learn, and launch again. This process is going to happen over and over, and the more you learn and apply, the better you're going to get at this system.


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SEO Checklist (Infographic):, 75+ Actionable Steps To Success


75+ Actionable On-page & Off-page SEO Steps to Success. These Tips will help boost your website's rankings. Free Checklist PDF + Infographic. Download Now!
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SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow - SumoMe


New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog.
Cendrine Marrouat -

What a great article on SEO for blogging! I know all the tips but they are explained in plain English. So, the information is easy to read and absorb.

Jeff Domansky's curator insight, May 19, 2016 4:21 PM

Practical tips for better SEO results.

rodrick rajive lal's curator insight, May 19, 2016 11:10 PM
An important guide that helps you promote your content and boost viewership. This is a must read for those who are into blogging and websites!

Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday


Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
Cendrine Marrouat -

If you have a hard time understanding navigating linking practices, this post is for you. Rand Fishkin's video is the best one I have ever watched.  

The transcription is also included. Don't forget to check out the comment section. People have some great questions for Rand. 
The most important thing to remember is that your content must serve your audience before your own (selfish) interests. If you keep doing that, Google will probably never penalize you.

The best SEO is the one that seeks to create the best user experience possible. 


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The “Right” Answers to SEO Questions of 2015 | SEJ


In this article, Tim Soulo provides a brief recap of some of the most common SEO questions that came our way during 2015, as well as their answers.
Cendrine Marrouat -

I like common sense. This post is plenty of it.

I enjoyed Tim Soulo's answers to all the questions. 

And I agree: Keyword research is not dead at all. It's still very important to help you determine what your ideal readers may be looking for. However, don't forget to write your content for human beings, not search engines.  

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Local SEO Tips - LocalSEOChecklist


Local SEO Tips
Cendrine Marrouat -

An excellent resource to bookmark: 75+ local SEO tips in one place.

Most of the tips have been covered widely, but the fact that they are all available in one page is great. Easy to skim too!

Link Tip (#8): How to Build Proper Anchor Text Ratios


Worried about your anchor text ratio? I've got a hint - you're doing it wrong anyways! This guide tells you EXACTLY build safe anchor text.
Cendrine Marrouat -

For those not too familiar with anchor text, here is a quick definition: "The clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page." (

I often refuse guest posts for the reasons mentioned in this article. Aim for natural anchors, not a way to include the name of your company everywhere. If it doesn't make sense, it becomes a spammy attempt at cheating your way into search results. Google hates that!

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10 key elements for page optimization in 2015 (Infographic)


A few months ago, I shared a very good infographic that explains how to optimize your website pages and blog posts. After looking at it several times, I felt that there were a few things missing. So, I did some research to find a more detailed infographic. SurePayroll's caught my attention. It's really well done!
Marco Favero's curator insight, May 9, 2015 6:19 AM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, May 9, 2015 6:54 AM

If you need your website reviewed for content then please contact us ;

Why Blogs on Subdomains are Basically Worthless for SEO


Don't put your blog on a subdomain. Seriously, let's me tell you why. If you have it on a directory, you will see much better results.
Cendrine Marrouat -

One thing that had always eluded me is the subdomain question. I had no idea why you shouldn't use it in many cases. 

Well, now I have the answer. Use a subdomain when you want the site to be seen as a separate entity.

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The Advanced SEO's Guide To Mobilegeddon


If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.
Cendrine Marrouat -

I think the most important takeaway from this article is that you should be proactive. Think about what the mobile experience means to your visitors. They want a seamless experience wherever they are.  

It's about the Searcher Experience Optimization now...

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Advanced link building: 11 effective techniques to build trust and authority


I remember when Matt Cutts announced the death of guest blogging. Many people read the article too fast, overlooking a very important part: Cutts was talking about spammy guest blogging. The kind with keyword stuffing and no quality content. 

Natural guest blogging is part of the list of techniques @ShaneBarker highlights in his post. Others include the skycraper technique, dead backlink recovery, infographics, and lists.

The most important advice remains the focus on quality. The more relevant and useful your content is, the more likely people will be to link to you without you having to ask for it. 

Read the article at


Cendrine Marrouat 

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Your guide to a perfectly optimized page (Infographic)


According to Backlinko, Google uses 200 ranking factors for its search engine. It's a lot to take into consideration, isn't it?

Unless you work in the SEO field, I don't think you need to know them all. After all, as Brian Dean states, "Some are proven. Some are controversial. Others are SEO nerd speculation."

Read the article at


Cendrine Marrouat

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QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake


What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - cendrinemarrouat.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".

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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer


One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.

Cendrine Marrouat -

@Guillaume Decugis and tested the waters for us. Their conclusion makes complete sense. Do not just re-post. Tweak things to fit the platform. 

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Your First 9 SEO Tasks - Plus Your Business


Bewildered on how to get started with SEO? Here are your first 9 tasks to take on to setup an SEO optimized web site.
Cendrine Marrouat -

Whether you are a beginner or advanced blogger, search engine optimization may elude or even scare you. Don't worry, I used to be that way too.

There are so many articles out there that rehash "secret tips" that don't work. Well, good news, this post by Eric Enge is one of the best you will find to get started on the right track. 

My favorite quote: "Focus on creating non-commercial content that differentiates you from your competition. This is actually what the search engines want you to do as well."

A must-read! 

Kenneth Carnesi,JD's curator insight, July 6, 2014 10:52 AM

Back to basics! Good advice.

PGo MoCo's comment, July 7, 2014 3:53 AM
It's bad, very bad. If intended audience is first timer SEO's how will that person know what "Pull keyword volume data" is all about?
Chris Agro's curator insight, July 7, 2014 8:33 AM

Good basic tips and helpful site links makes this article a winner. -Chris Agro (@agrotising)

Optimize your blog posts with this SEO checklist (Infographic)


If you have followed this blog for a while, you probably know that I advise writing for human beings instead of search engines. With that said, if you want people to find you when looking for great content in your niche on Google or Bing, some optimization will be needed.
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The Definition of a Long-Tail Keyword [In Under 100 Words]


Learn the definition of a long-tail keyword in under 100 words
Cendrine Marrouat -

Very quick and easy explanation of what long-tail keywords are.

Useful for beginners. 

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How I Use To Find Content Marketing's Over / Under - @Scenttrail


Visual Marketing Over/Under or How I Use
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use This G+ post shares a detailed analysis of how helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Cendrine Marrouat -

My friend @Martin (Marty) Smith doing what he does best. :-)

He is a thought leader, and one I would trust with my eyes closed. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use, mostly coming from the intelligent community of curators that has manifested itself over the last few years. Specialist @Martin (Marty) Smith wrote an explanation of how he's using to gauge interest in potential original content. When his posts on do well, he is able to see what his audience likes, and create content along the same vein.

He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish -

Read Marty's post to find new creative ways to measure the potential success of content using and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM influences social media marketing and more...

5 Times Google Penalized Itself For Breaking Its Own SEO Rules


Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had […]
Cendrine Marrouat -

Actually, I'm glad to see this. Proves to me that Google is willing to be a role model rather than a hypocritical brand. More power to them, IMHO. 

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The Complete Beginner's Guide to SEO


A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
Cendrine Marrouat -

The article is quite well done. Courtney Seiter has added a lot of visuals, which helps.

If you are new to SEO, this post should answer some of your most pressing questions. 

Jaana Nyström's curator insight, February 17, 2014 1:23 PM

Just what I needed!

Why Your Links Should Never Say "Click Here" | Smashing UX Design


Some designers are tempted to use the words “Click here” on their links. You should know how using these words on a link can affect how users experience your interface.
Cendrine Marrouat -

Links are an essential part of a website and blog. And yet, we often forget to optimize the messages around them.


When it comes to calls to action, telling visitors to “click here” is rarely the best option

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Track New Inbound Links and Monitor Linkrot with the New Free Site Explorer from Majestic SEO


Robin Good's curator insight, July 6, 2013 12:48 PM

If you want to monitor new inbound links to your site, including their value, linking date, anchor text and more Majestic SEO has introduced recently a free-for-all service that any owner of a verified domain can use on his own site.

With SEOMajestic you can also see where there are new broken links on your site. At times these happen just because the page you are linking to on another site has reorganized and its page addresses have alla changed.

To access this free service you need to verify your own site either by including a text snippet in your home page meta tags or via Google Authentication.

The PRO version, simply extends the powerful capabilities offered by SEOMajestic to the service of analyzing the link profile of any web site. Not just yours.

More info:

Sign-up + try:


sophiedesc's curator insight, July 7, 2013 7:35 AM

"Site Explorer lets you:

-See your strongest links at a glance – with Crawl dates, Flow Metrics and anchor text.

-Lets you see New Links and Lost links in easy to drill down charts with data being updated all the time.

-Have an easy way to see a list of your referring domains

-A geographical and visual map of where in the world your top 1000 referring domains are hosted

-A clear break down of your anchor text with EASY drill down to see the exact links you have for any given anchor text."

Javier M - AxiomaWL's curator insight, August 1, 2013 9:29 PM

Great SEO tool...