Business in a Social Media World
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The pros and cons of Google's new press release policy

From www.prdaily.com

Google likes to keep us PR pros on our toes.

Last year the big update to search results came through the “nuclear bomb” that was Panda 4.0. The age of the keyword was essentially over, and proper storytelling blogs and press releases were in. Many claimed that SEO was on its way out completely.

Recently, Google made even more changes. Though the advent of Panda 4.0 made press releases seem borderline useless, the search engine has now revalued them. There’s one big alteration, though, that changes the way savvy PR pros should use press releases....

Jeff Domansky's curator insight, April 16, 2015 11:28 PM

News releases and SEO are a balancing act. Here's what matters to Google.

Venkatesh Iyer (venkyiyer.com)'s curator insight, April 28, 2015 7:42 AM

"Though Google now thinks that press releases are hip and trendy again, it only cares when your business issues the release through its own channels." Not exactly sure what "own channels" refers to.

socialmediacombo's curator insight, April 28, 2015 1:19 PM

That's some great news..

This is how you use your employees to build brand advocacy...

From www.fastcompany.com

Daniel Roth, Linkedin's executive editor, shares what he's discovered from the 50,000 posts on the site published every week.


Honestly, this article is a gem!


Roth talks about how Dell (one of my favorite brands) has used its employees to build advocacy via content that matters to them. This is almost unheard of in the corporate world.


Executives, HR directors, PR pros see only potential pitfalls—a vocal employee is a poachable employee; someone sharing sharp takes can also share sensitive information; what if employees are boring or, worse, interesting? Better to just to keep the barn door firmly shut.


The approach seems safe. But it’s not. Staying silent means not being part of the dynamic business conversation that is happening everywhere around the world.


Read the article at http://www.fastcompany.com/3044156/hit-the-ground-running/why-vocal-employees-are-a-companys-best-pr 


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Cendrine Marrouat

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Where To Find Hundreds Of Publicity Leads (All For Free)

From thefutureofink.com

Publicity leads can be an author's ticket to publicity and more media opportunities which can help you gain wider exposure and sell more books.
Cendrine Marrouat - cendrinemarrouat.com:

Great resources if you are looking to increase exposure for your work!

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How to Write a Press Release

From blog.hubspot.com

A guide to write catchy press releases. The article also includes a free template. 


Overall, HubSpot just re-hashes the usual tips. Still worth a bookmark, though!


Read it at http://blog.hubspot.com/marketing/press-release-template-ht


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Cendrine Marrouat





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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

From stevefarnsworth.wordpress.com

Whether you are a PR or own a business, the rules of social media marketing apply equally.

 

Massive pitching does not work anymore. Journalists are looking for PRs who are relationship builders and willing to make their work easier.

 

Members of the media often are under a lot of pressure to produce tons of content, so you have to contact them for the right reasons.

 

"The takeaway is understanding reciprocity. How can you help the reporter out? While these ideas have always been true, there are now more ways for you to do a reporter a solid before you need them."

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