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Business in a Social Media World
The best social media content to help you take your business to the next level.
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Where To Find Hundreds Of Publicity Leads (All For Free)

Where To Find Hundreds Of Publicity Leads (All For Free) | Business in a Social Media World | Scoop.it
Publicity leads can be an author's ticket to publicity and more media opportunities which can help you gain wider exposure and sell more books.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Great resources if you are looking to increase exposure for your work!

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How to Write a Press Release

How to Write a Press Release | Business in a Social Media World | Scoop.it

A guide to write catchy press releases. The article also includes a free template. 


Overall, HubSpot just re-hashes the usual tips. Still worth a bookmark, though!


Read it at http://blog.hubspot.com/marketing/press-release-template-ht


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Cendrine Marrouat





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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0? | Business in a Social Media World | Scoop.it

Whether you are a PR or own a business, the rules of social media marketing apply equally.

 

Massive pitching does not work anymore. Journalists are looking for PRs who are relationship builders and willing to make their work easier.

 

Members of the media often are under a lot of pressure to produce tons of content, so you have to contact them for the right reasons.

 

"The takeaway is understanding reciprocity. How can you help the reporter out? While these ideas have always been true, there are now more ways for you to do a reporter a solid before you need them."

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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com