Business in a Social Media World
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Brands: This Is What Millennials Want from You


In this day and age, brands obsess over millennials. Unfortunately, they don't always do a good job of creating content that resonates with that market.

In this week's roundup, I share two studies that will help get you started on the right track. 

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Cendrine Marrouat 

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Infographic: Over half of online teens share personal information with strangers


One of the scariest things as a parent is to understand how to prepare my kids for their digital future. It is beyond anything that I experienced growing up.
Cendrine Marrouat -

The other day, I was discussing with someone the dangers of using social media without rules. Since Millennials are the only generation that did not have to go through their formative years without a computer, teaching them the basics is now vital.


Jim Dougherty shares a great infographic on his blog. It is full of eye-opening stats on Facebook usage. For example, do you know that 55% of teens have given out personal information to someone they don’t know?

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